analysis of an ad

1. AD Report Card: Can A
Cougar Sell Cough Drops?
By: Seth Stevenson
Presented by: Christein Banks

2. The Article
-Stevenson explains how the creators of a Halls Refresh commercial use sexually suggestive
themes in order to sell their product to different age groups.
-Stevenson discusses how commercials use different ways to appeal to different age groups
of consumers.

3. The Author
Seth Stevenson graduated from Brown University and is a contributing writer
for
Slate, and has won the Online Journalism Award for commentary in 2005.

4. The Argument
Who exactly was the ad trying to communicate too?
middle aged women male college students?

5. Evidence For Argument
12 types of ads: -by Donald gunn
1. demo
2. Show the need or problem
3. exaggerated object for the problem
4. comparison
5. exemplary story
6. benefit cause
7. testimonial
8. on going characters and celebrities
9. exaggerated object benefitting the
problem
10. associated user imagery
11. unique personal property
12. parody or borrowed format.
Age groups intended:
1. middle Aged adults+
2. young adults - elderly
3. young adults-middle aged adults
4. young adults-elderly
5. young adults-elderly
6. middle aged-elderly
7. middle aged-elderly
8. all
9. middle aged- elderly
10. all
11. all
12. all

6. what i learned
i learned that ads were created in order to
appeal to different audiences in order to sell
their products more effectively.

7. work cited
http://adsoftheworld.com/blog/ivan/2007/jul/24/12_kinds_of_advertisemen
ts
http://www.sethstevenson.com/
http://www.slate.com