Ask the expert webinar: Unchaining real user data to drive business efficiencies

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This document discusses a webinar on using real user monitoring data to improve business efficiencies. It notes that bots now account for 67% of website traffic and provides examples of how understanding bot behavior from search engines like Google can help optimize sites. The webinar speakers demonstrate how their product captures detailed metrics on user and bot interactions that businesses can use to identify issues affecting the user experience and drive improvements.

Technology

Klaus Enzenhofer - @kenzenhofer
Rob Vollum - @RobVollum
Ask the Expert:
Unchaining Real User Data to
Drive Business Efficiencies!

http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708
2010

2015
http://googlewebmastercentral.blogspot.co.at/2015/02/finding-more-mobile-friendly-search.html

http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483
Future

www.bva-auctions.com
Lots to offer
18
How bots came into my life
Google Bots request > 1 million pages per day: what?

www.bva-auctions.com
Lots to offer
19
Results
Real
User
33%
Bot
67%
Bot Traffic Start

www.bva-auctions.com
Lots to offer Which Search Engines are crawling?
What is their experience?

www.bva-auctions.com
Lots to offer
Google‘s different indexing engines?

PureLytics Stream
Visits
Actions
Client
Errors
JSON
ElasticSearch
Visits
Actions
Client
Errors
Custom
Analytics

To whom we can speak now!
CMO
SEO Manager
Fraud detection
Digital Marekting CIO
Application OwnerCEO

27 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #dynatrace
Thank-you!
Time for Q & A
Want to try it?!
http://bit.ly/DynatraceFree

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