The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on.
Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.
2. Lorem Oopsum™
Credit for the term Lorem Oopsum™ belongs to Lisa Maria Martin, a.k.a. @redsesame.
Visit http://loremoopsum.tumblr.com/ for more blank-page goodness.
2
43. A partial list of forgotten corners
Missing content
Layout and fit
34
44. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
34
45. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
34
46. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
34
47. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
34
48. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
Error messages
34
49. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
Error messages
Alerts and notifications
34
50. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
Error messages
Alerts and notifications
Confirmation screens
34
51. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
Error messages
Alerts and notifications
Confirmation screens
URL structure
34
52. A partial list of forgotten corners
Missing content
Layout and fit
Cross-channel consistency
Editorial timing
Modelling and metadata
Author experience
Error messages
Alerts and notifications
Confirmation screens
URL structure
Document design
34
67. Who?
...has authoring and editing rights?
...owns this piece of content?
...has to review this document?
...needs to be notified of changes?
...content lives on the home page?
...types of content do we NOT publish?
...metadata needs to be captured?
What?
...should content be updated?
...should content be archived?
...should content be reviewed?
When?
49
68. “But I’m
n-n-not a
c-c-content
strategist.
What can I
d-d-do?”
50
69. Be a content champion!
Put content first
Plan for the creation of content
Understand your audience
Be consistent
Keep control in a single place
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