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What Will You Learn? 
1. How to Optimise Your Profile 
2. How to Fill your Network 
3. How to Market and get noticed for a...
Why 
?
313million+members 
from 200+countries and territories 
http://expandedramblings.com/index.php/by-the-numbers-a-few-import...
twonew members every second
41%of Millionaires use LinkedIn
Executives from all 2013 Fortune 500 
companies as members;
1.5 million unique 
publishers 
actively using the LinkedIn Share button
4,500,000 active usersin 
Australia as of October 2014
Gender Percentages 
Male LinkedIn users: 56% 
Female LinkedIn users: 44%
Conversion Rates 
LinkedIn = almost 3 x more visitor-to-lead 
conversion rate than both Twitter and 
Facebook (study done ...
LinkedIn 10-Year Strategy
LinkedIn 10-Year Strategy
LinkedIn 10-Year Strategy
How do YOU 
use 
?
Four Reasons to Use LinkedIn 
1. Brand You: Credibility and Expertise 
2. Media Connection 
3. Networking 
4. Partnerships
10 Ways to Optimise Your Profile 
1. Complete your Profile 100% 
2. Get a professional Image
11 xmore likely to be viewed if you include a photo
10 Ways to Optimise Your Profile 
1. Complete your Profile 100% 
2. Get a professional Image 
3. Use Keywords 
4. Customis...
10 Ways to Optimise Your Profile
10 Ways to Optimise Your Profile 
1. Complete your Profile 100% 
2. Get a professional Image 
3. Use Keywords 
4. Customis...
10 Ways to Optimise Your Profile
10 Ways to Optimise Your Profile 
1. Complete your Profile 100% 
2. Get a professional Image 
3. Use Keywords 
4. Customis...
10 Ways to Optimise Your Profile 
I do logistics better than UPS 
LinkedIn Expert & Author: LinkedIn Marketing Hour a Day ...
10 Ways to Optimise Your Profile 
7. Your current positions as website links
10 Ways to Optimise Your Profile 
7. Your current positions as website links 
8. Summary = invitation to help
10 Ways to Optimise Your Profile 
7. Your current positions as website links 
8. Summary = invitation to help 
9. Show off...
10 Ways to Optimise Your Profile 
 Content to be hosted by LinkedIn or hosted service partners: Youtube, 
Pinterest, Slid...
10 Ways to Optimise Your Profile 
7. Your current positions as website links 
8. Summary = invitation to help 
9. Show off...
10 Ways to Optimise Your Profile
Marketing on
How to Build your Network
ID your Ideal Connections/Customers 
 Who are they 
 Where do they hang out
LinkedIn Goals 
 Every connection needs to be 
linked to your goals and 
objectives in business both now 
and in the futu...
Ask Yourself: How Can I Add Value?
Ask Yourself: How Can I Add Value? 
 E.g. 100 accountants of whom you have recently 
connected and would like to potentia...
Segment Your Connections
Leverage Your Connections 
Worst things to do…. 
 Randomly connect 
 Not thanking them when you have connected 
 Click ...
Leverage Your Connections 
Here’s what to do…. 
 Identify who you want to connect with 
 Find a shared second-degree con...
How Do You Rate?
2 Considerations: ignore at your 
peril…. 
 Social Media is here to stay 
 Are you optimised, connected and in 
touch?
Profile Critique and Review 
Profile Critique and Live Feedback for 
$77 
Email us at info@skilljunction.com.au for 
detai...
Live Webinar on 9 December 
- a lunch-time learning event 
What does this include? 
Part One: A Fully Optimised Profile 
...
Live Webinar on 9 December 
- a lunch-time learning event 
What does this include? 
Part Two: Setting Goals and Strategies...
Live Webinar on 9 December 
- a lunch-time learning event 
 90 Minute Break-down 
 First 30 minutes = Optimising Your Pr...
A little bit extra… 
Option Three: $167 LinkedIn Total Package 
This includes: 
 30 minute coaching session to identify y...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
Maximising LinkedIn for Business, Coaching, Consultants and more...
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Maximising LinkedIn for Business, Coaching, Consultants and more...

Do you want to maximise your LinkedIn profile and attract opportunities?

The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company.

This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of:
1. Creating a profile that stands out and gets you all the right attention
2. The reasons you need to optimize and use your profile to raise your personal and company brand
3. Filling your network with valuable new connections
4. Marketing in the Online Space and take advantage of limitless business opportunities
5. How to protect you, your company and its brand

Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014

  • Be the first to comment

Maximising LinkedIn for Business, Coaching, Consultants and more...

  1. 1. What Will You Learn? 1. How to Optimise Your Profile 2. How to Fill your Network 3. How to Market and get noticed for all the right reasons 4. Top 2 Considerations most people and organisations ignore at their peril!
  2. 2. Why ?
  3. 3. 313million+members from 200+countries and territories http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats
  4. 4. twonew members every second
  5. 5. 41%of Millionaires use LinkedIn
  6. 6. Executives from all 2013 Fortune 500 companies as members;
  7. 7. 1.5 million unique publishers actively using the LinkedIn Share button
  8. 8. 4,500,000 active usersin Australia as of October 2014
  9. 9. Gender Percentages Male LinkedIn users: 56% Female LinkedIn users: 44%
  10. 10. Conversion Rates LinkedIn = almost 3 x more visitor-to-lead conversion rate than both Twitter and Facebook (study done on Hubspot’s internal customer base)
  11. 11. LinkedIn 10-Year Strategy
  12. 12. LinkedIn 10-Year Strategy
  13. 13. LinkedIn 10-Year Strategy
  14. 14. How do YOU use ?
  15. 15. Four Reasons to Use LinkedIn 1. Brand You: Credibility and Expertise 2. Media Connection 3. Networking 4. Partnerships
  16. 16. 10 Ways to Optimise Your Profile 1. Complete your Profile 100% 2. Get a professional Image
  17. 17. 11 xmore likely to be viewed if you include a photo
  18. 18. 10 Ways to Optimise Your Profile 1. Complete your Profile 100% 2. Get a professional Image 3. Use Keywords 4. Customise your public URL
  19. 19. 10 Ways to Optimise Your Profile
  20. 20. 10 Ways to Optimise Your Profile 1. Complete your Profile 100% 2. Get a professional Image 3. Use Keywords 4. Customise your public URL 5. Customise your Website Links
  21. 21. 10 Ways to Optimise Your Profile
  22. 22. 10 Ways to Optimise Your Profile 1. Complete your Profile 100% 2. Get a professional Image 3. Use Keywords 4. Customise your public URL 5. Customise your Website Links 6. A stand-out Headline
  23. 23. 10 Ways to Optimise Your Profile I do logistics better than UPS LinkedIn Expert & Author: LinkedIn Marketing Hour a Day | International Keynote Speaker | Forbes Top 20 Most Influential
  24. 24. 10 Ways to Optimise Your Profile 7. Your current positions as website links
  25. 25. 10 Ways to Optimise Your Profile 7. Your current positions as website links 8. Summary = invitation to help
  26. 26. 10 Ways to Optimise Your Profile 7. Your current positions as website links 8. Summary = invitation to help 9. Show off your best assets
  27. 27. 10 Ways to Optimise Your Profile  Content to be hosted by LinkedIn or hosted service partners: Youtube, Pinterest, Slideshare, Spotify, TED and Twitter
  28. 28. 10 Ways to Optimise Your Profile 7. Your current positions as website links 8. Summary = invitation to help 9. Show off your best assets  Endorsements and Recommendations  Images, Awards, Brochures etc 10. If possible, include a live link to your articles
  29. 29. 10 Ways to Optimise Your Profile
  30. 30. Marketing on
  31. 31. How to Build your Network
  32. 32. ID your Ideal Connections/Customers  Who are they  Where do they hang out
  33. 33. LinkedIn Goals  Every connection needs to be linked to your goals and objectives in business both now and in the future  What metrics will you use?  How will you evaluate these?
  34. 34. Ask Yourself: How Can I Add Value?
  35. 35. Ask Yourself: How Can I Add Value?  E.g. 100 accountants of whom you have recently connected and would like to potentially partner with.  Your first email could be a sending a link to a recent article you read/noticed. This shows you were thinking of him/her.  Your second email could be a FREE Ebook you have found that helps accountants generate more business etc.
  36. 36. Segment Your Connections
  37. 37. Leverage Your Connections Worst things to do….  Randomly connect  Not thanking them when you have connected  Click on “connect” without a personal message  Not segmenting your connections
  38. 38. Leverage Your Connections Here’s what to do….  Identify who you want to connect with  Find a shared second-degree connection  Connect through a shared group  Identify groups  Follow up with posts, articles, stuff of value
  39. 39. How Do You Rate?
  40. 40. 2 Considerations: ignore at your peril….  Social Media is here to stay  Are you optimised, connected and in touch?
  41. 41. Profile Critique and Review Profile Critique and Live Feedback for $77 Email us at info@skilljunction.com.au for details on how to register for this
  42. 42. Live Webinar on 9 December - a lunch-time learning event What does this include? Part One: A Fully Optimised Profile  Showing you exactly where to insert your Keywords  How to create a Headline that helps you to stand out from the crowd  How to create a compelling Summary Section that sizzles  How and where to insert your Calls to Action  What to include in your Work Experience  How to Re-organise your Profile so your best content is easily accessible  Includes a Checklist to follow and check off as you go
  43. 43. Live Webinar on 9 December - a lunch-time learning event What does this include? Part Two: Setting Goals and Strategies to Leverage LinkedIn  Share the Connection Formula to work out exactly how many new connections/leads you want and how much time this will take you  Identifying your ideal connection profile (includes a check-list)  Identifying the best strategies for leveraging and connecting with others – includes examples of strategies and templates you can use  Tips on how to segment your connections  How to automate your efforts  Evaluating your efforts
  44. 44. Live Webinar on 9 December - a lunch-time learning event  90 Minute Break-down  First 30 minutes = Optimising Your Profile  Second 30 minutes = Creating Goals and Deciding Strategies  Last 30 minutes = Live Q and A (you can send your questions prior to the webinar) Cost $87 Details on the Webinar and how to register can be found here: http://skilljunction.com.au/linkedin-for-business
  45. 45. A little bit extra… Option Three: $167 LinkedIn Total Package This includes:  30 minute coaching session to identify your key goals – pre-webinar $97  Webinar $87  Profile Critique and Report (post training) $47 Total Actual Value: $231 Email us at info@skilljunction.com.au for details on how to register for this option

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  • flaviodemoura

    Mar. 6, 2015
  • mory1366

    May. 21, 2015

Do you want to maximise your LinkedIn profile and attract opportunities? The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company. This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of: 1. Creating a profile that stands out and gets you all the right attention 2. The reasons you need to optimize and use your profile to raise your personal and company brand 3. Filling your network with valuable new connections 4. Marketing in the Online Space and take advantage of limitless business opportunities 5. How to protect you, your company and its brand Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014

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