Do you want to maximise your LinkedIn profile and attract opportunities?
The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company.
This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of:
1. Creating a profile that stands out and gets you all the right attention
2. The reasons you need to optimize and use your profile to raise your personal and company brand
3. Filling your network with valuable new connections
4. Marketing in the Online Space and take advantage of limitless business opportunities
5. How to protect you, your company and its brand
Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014
Maximising LinkedIn for Business, Coaching, Consultants and more...
2. What Will You Learn?
1. How to Optimise Your Profile
2. How to Fill your Network
3. How to Market and get noticed for all the right
reasons
4. Top 2 Considerations most people and organisations
ignore at their peril!
13. Conversion Rates
LinkedIn = almost 3 x more visitor-to-lead
conversion rate than both Twitter and
Facebook (study done on Hubspot’s internal customer base)
23. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image
3. Use Keywords
4. Customise your public URL
5. Customise your Website Links
25. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image
3. Use Keywords
4. Customise your public URL
5. Customise your Website Links
6. A stand-out Headline
26. 10 Ways to Optimise Your Profile
I do logistics better than UPS
LinkedIn Expert & Author: LinkedIn Marketing Hour a Day | International Keynote
Speaker | Forbes Top 20 Most Influential
27. 10 Ways to Optimise Your Profile
7. Your current positions as website links
28. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help
30. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help
9. Show off your best assets
32. 10 Ways to Optimise Your Profile
Content to be hosted by LinkedIn or hosted service partners: Youtube,
Pinterest, Slideshare, Spotify, TED and Twitter
33. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help
9. Show off your best assets
Endorsements and Recommendations
Images, Awards, Brochures etc
10. If possible, include a live link to your articles
37. ID your Ideal Connections/Customers
Who are they
Where do they hang out
38. LinkedIn Goals
Every connection needs to be
linked to your goals and
objectives in business both now
and in the future
What metrics will you use?
How will you evaluate these?
40. Ask Yourself: How Can I Add Value?
E.g. 100 accountants of whom you have recently
connected and would like to potentially partner with.
Your first email could be a sending a link to a recent
article you read/noticed. This shows you were
thinking of him/her.
Your second email could be a FREE Ebook you have
found that helps accountants generate more business
etc.
42. Leverage Your Connections
Worst things to do….
Randomly connect
Not thanking them when you have connected
Click on “connect” without a personal message
Not segmenting your connections
43. Leverage Your Connections
Here’s what to do….
Identify who you want to connect with
Find a shared second-degree connection
Connect through a shared group
Identify groups
Follow up with posts, articles, stuff of value
45. 2 Considerations: ignore at your
peril….
Social Media is here to stay
Are you optimised, connected and in
touch?
52. Profile Critique and Review
Profile Critique and Live Feedback for
$77
Email us at info@skilljunction.com.au for
details on how to register for this
54. Live Webinar on 9 December
- a lunch-time learning event
What does this include?
Part One: A Fully Optimised Profile
Showing you exactly where to insert your Keywords
How to create a Headline that helps you to stand out from
the crowd
How to create a compelling Summary Section that sizzles
How and where to insert your Calls to Action
What to include in your Work Experience
How to Re-organise your Profile so your best content is easily
accessible
Includes a Checklist to follow and check off as you go
55. Live Webinar on 9 December
- a lunch-time learning event
What does this include?
Part Two: Setting Goals and Strategies to Leverage LinkedIn
Share the Connection Formula to work out exactly how many new
connections/leads you want and how much time this will take you
Identifying your ideal connection profile (includes a check-list)
Identifying the best strategies for leveraging and connecting with others
– includes examples of strategies and templates you can use
Tips on how to segment your connections
How to automate your efforts
Evaluating your efforts
56. Live Webinar on 9 December
- a lunch-time learning event
90 Minute Break-down
First 30 minutes = Optimising Your Profile
Second 30 minutes = Creating Goals and Deciding Strategies
Last 30 minutes = Live Q and A (you can send your questions
prior to the webinar)
Cost $87
Details on the Webinar and how to register can be
found here: http://skilljunction.com.au/linkedin-for-business
57. A little bit extra…
Option Three: $167 LinkedIn Total Package
This includes:
30 minute coaching session to identify your key goals – pre-webinar
$97
Webinar $87
Profile Critique and Report (post training) $47
Total Actual Value: $231
Email us at info@skilljunction.com.au for details on how to
register for this option