Company introduction of Szinapszis Market Research & Consulting. HQ in Hungary, offering full service for all Europe. Strong focus on pharma and healthcare.

1. www.szinapszis.eu
MARKET RESEARCH
AND CONSULTING
2023

2. www.szinapszis.eu

3. www.szinapszis.eu
Szinapszis.
A EUROPEAN COMPANY
Research experience in
20 COUNTRIES OF
EUROPE
Own field and
facilities in
4 COUNTRIES
Pharma expert local
partners in
ALL OTHER
COUNTRIES
MULTI-COUNTRY
project
management
ESOMAR member
since 2003
EphMRA member
since 2014

4. www.szinapszis.eu
Szinapszis
SOLUTIONS
Market Research
Szinapszis provides full market
research services for their clients and
data collection for market research
partners as well.
Databases
Szinapszis has licensed database of
physicians, pharmacists and other
HCPs. This database includes nearly
35 000 records in Hungary with
almost 100% coverage.
Consulting
Due to our industry knowledge and
experience gained by healthcare
and pharmaceutical researches, we
also offer personalised expert
decision-supporting consulting for
our customers.

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Call-center
Szinapszis’ own Call Center has 70
work stations with more than 10 full-
time operators experienced in B2B
and healthcare researches and
communication.
Szinapszis Pharma
Szinapszis’ main speciality is
healthcare, especially the
pharmaceutical industry. In the
pharmaceutical market we conducted
researches, analysis in all large
therapeutic areas (nearly 30
specialities, around 100 illness types),
with both Rx and OTC drugs.
Publications and
our branded products
Szinapszis constantly provides data,
research results and studies for the market
from self-financed researches. Part of
these has been published or accessible on
our website for free and some can be
purchased.
Szinapszis
SOLUTIONS

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Szinapszis
BRANDS & PUBLICATIONS
MedRepControl™
Measurement of MedRepeffectiveness with
validated method, benchmark of 89,000
doctor interviews in 400 projects so far.
PharmaImageTrack™
Detailed analysis on awareness and perceptions of pharma
companies based upon nationwide representative sample
of n=1,000 people. Launched 8 years ago.
MedNetTrack™
A tracking study on the Internet and digital device usage,
multichannel communication of physicians in 10 European
countries based upon 1,700 interviews.
Launched 12 years ago.
Ad-Hoc HC Reports
Health policy| parasolvency| doctor and patient rights | state vs
private healthcare| health awareness/lifestyle | healthcare
expenditures | drug related consumer attitudes | alternative and
complementary medicine

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Szinapszis
CONSULTING
András Szabó, Dr. Med. et Jur.
Healthcare Consultant,
Owner & Founder
András founded Szinapszis with his partners in
1998, he is the leader of Quercus Consulting Group.
He obtained degrees in both law and medicine.
With the 20 years of knowledge and a wide
professional network he is an opinion leader in the
healthcare and pharma sector. Main areas of
interests: public health education, medications as
value, assessing healthcare stakeholders, the
impact of health policy changes in consumer and
professional circles, restoring trust in the doctor-
patient relationship.
Balázs Kertész
Innovation and Managing Director,
Consultant, Owner
Balázs has an MA in Economics and works for
Szinapszis from the beginning as the professional
leader of researches, also responsible for internal
innovation and international relationships. Balázs is
a developer Szinapszis’ branded pharmaceutical
solutions and research models. Main research
areas: sales force effectiveness, pharmaceutical
targeting, segmentation, KOL mapping, price
sensitivity tests, MCM and digital transition in the
pharma industry. Presenter on various Hungarian
and international conferences.
Krisztina Komjáthy
Healthcare Communication Consultant,
Partner
Krisztina has an MA in Economics
(management/consulting) and following that
graduated as an Expert of Health Politics &
Economics on ELTE. Director of the medical
communication portfolio within Quercus Consulting
Group. The first implementation of adherence
program in Hungary was by Krisztina, has more than
15 years of experience in creating pharma
marketing and communication strategy. The digital
and MCM solutions of her companies won many
awards and became international best practices.

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Quercus Consulting Group.
INTEGRATED SOLUTIONS

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9

10. www.szinapszis.eu
H-1142 Budapest,
Erzsébet királyné útja 112.
Tel.: +36 1 422 1634 | Fax.: +36 1 422 1633
www.szinapszis.eu
Szinapszis Market Research & Consulting
Since 1998
Balázs Kertész
Innovation and managing director
kertesz.balazs@szinapszis.eu
+36 30 289 6688