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Marketing Mix

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Keshav Bhatia
Keshav Bhatia

Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length

1 of 202
Four Ps ,[object Object]
Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix ,[object Object]
Marketing Mix ,[object Object],[object Object],[object Object]
[object Object]
Marketing Mix ,[object Object],[object Object]
Target Market is the key ,[object Object]
Designing the right marketing mix ,[object Object],[object Object]
Total Offer to the Customer ,[object Object],[object Object],[object Object],[object Object]
E. Jerome McCarthy ,[object Object]
4Ps & 4Cs ,[object Object],[object Object],[object Object],[object Object]
4Ps & 4Cs ,[object Object],[object Object],[object Object]
Product- Consumer ,[object Object]
Price- Cost ,[object Object]
Place- Convenience ,[object Object],[object Object],[object Object]
Promotion- Communication ,[object Object],[object Object],[object Object]
Extended Marketing Mix ,[object Object],[object Object],[object Object]
Booms & Bithner ,[object Object],[object Object],[object Object],[object Object]
Extended- Marketing Mix
Extended Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Extended Marketing Mix
People ,[object Object]
Process ,[object Object]
Physical Evidence ,[object Object],[object Object]
Physical Evidence ,[object Object],[object Object]
Physical evidence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object]
7Ps & 7Cs Confirmation = Physical Evidence Co-ordinated = Processes Caring = People Communication = Promotion Convenience = Place Cost = Price Customer/ Consumer = Product Customer Facing Organisation Facing The 7 Cs The 7 Ps
Fundamental Actions ,[object Object],[object Object],[object Object]
Optimizing the marketing mix-1 Strategic & Tactical Changes ,[object Object],[object Object],[object Object]
Optimizing the marketing mix-2 ,[object Object],[object Object]
Optimizing the marketing mix-3 ,[object Object],[object Object]
Product ,[object Object],[object Object]
Product- (Learn) ,[object Object],[object Object]
Product ,[object Object]
Product ,[object Object]
Cars- Reva ,[object Object]
 
Car- Maruti 800 ,[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Variety ,[object Object],[object Object]
Product Quality ,[object Object],[object Object],[object Object],[object Object]
Product design ,[object Object]
Brand Name ,[object Object],[object Object]
Product ,[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product & Packaging
FMCG
Product ,[object Object]
Products ,[object Object]
Product- Durable ,[object Object]
Product ,[object Object]
Product
Products ,[object Object]
New generation products ,[object Object]
Services ,[object Object]
Services ,[object Object]
Modern gadgets ,[object Object]
Aviation
Place ,[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Duty Free Stores - Airports
Hypermart-Store Signage's
Availability- Place ,[object Object]
Large Format Stores ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retail brands ,[object Object]
Nokia Store
Place ,[object Object]
Place ,[object Object]
Place ,[object Object]
Modern Grocery Store
Local stores ,[object Object]
Price ,[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Price ,[object Object]
Price Lists
Discounts & Allowances ,[object Object],[object Object]
Payment Period & Credit Terms ,[object Object]
Price ,[object Object]
Price ,[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object]
Price elasticity of demand-1 ,[object Object],[object Object],[object Object],[object Object]
Price elasticity of demand-2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object]
Innovative Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Festive Sales ,[object Object]
 
Innovative discounts ,[object Object]
End of season sale
 
Special Sales ,[object Object]
Gold Sale- Impact ,[object Object]
Report- Gold Sales ,[object Object],[object Object]
Discount Rush
Promotion ,[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
ATL & BTL ,[object Object],[object Object],[object Object],[object Object],[object Object]
BTL- Below the line ,[object Object],[object Object]
ATL & BTL ,[object Object],[object Object],[object Object],[object Object]
Below the Line ,[object Object],[object Object],[object Object],[object Object]
Integrated Communication Approach ,[object Object]
Through the line-TTL ,[object Object],[object Object],[object Object]
Personal selling ,[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object]
Discount coupons ,[object Object]
Promotion-2 ,[object Object],[object Object]
Branding ,[object Object]
Known companies ,[object Object]
Nokia ,[object Object]
Messages ,[object Object]
Examples-Lux Same theme over the years
Chips ,[object Object]
Celebrity endorsement ,[object Object]
ICICI Bank- Print Ad
Brand Ambassador Star Power
TV Channels
TV Channels
TV Channels ,[object Object]
TV Channels
TV Channels
More than just news ,[object Object]
First thing in the morning
Print Media ,[object Object]
Newspapers
Print Media ,[object Object]
Read everywhere ,[object Object]
Newspapers you could read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio ,[object Object]
Radio Stations ,[object Object]
Radio channels ,[object Object]
Bajaate Raho- Red FM
Radio on the internet ,[object Object]
Videos can be uploaded ,[object Object],[object Object]
Sales Staff & PR ,[object Object]
Public Relations ,[object Object],[object Object]
Press Release ,[object Object]
Public Relations ,[object Object]
Media Entertainment
PR Material ,[object Object]
Press Conference ,[object Object]
Client Meetings ,[object Object]
Word of mouth publicity ,[object Object]
Word of mouth publicity ,[object Object]
Word of mouth publicity ,[object Object]
Competitors ,[object Object],[object Object]
Reports in media ,[object Object],[object Object],[object Object]
OOH ,[object Object]
OOH ,[object Object]
OOH ,[object Object]
Vending Machines ,[object Object]
Recognizable logos ,[object Object]
Sales Promotion ,[object Object]
Point of Sales ,[object Object]
POS Display
Cola Ads-Promotion ,[object Object]
Vodafone vs Airtel
Airtel
Telecom Ad- Messages ,[object Object],[object Object],[object Object]
Vodafone vs Airtel Ads
 
Signages ,[object Object]
 
Reliance Telecom ,[object Object]
Reliance Mobile- Hritik
Reliance Mobile ,[object Object]
What an idea, Sirji ,[object Object]
OOH- Idea Cellular
Idea Cellular ,[object Object]
Effectiveness of Campaign ,[object Object],[object Object]
Bus shelters ,[object Object]
Outdoor ,[object Object]
OOH ,[object Object]
Brands using OOH ,[object Object]
Mobile truck- OOH ,[object Object]
Trade Shows & Events ,[object Object],[object Object]
Wall paintings- Shutters
Websites
Airline Ad Wars ,[object Object],[object Object],[object Object],[object Object]
Ad wars ,[object Object]
 
Viral Marketing- Word of mouth ,[object Object],[object Object],[object Object]
Viral Marketing ,[object Object]
Word of Mouth Publicity
On the internet ,[object Object]
Hotmail- Excellent Viral Marketing ,[object Object]
www.hotmail.com
Hotmail- Viral Marketing ,[object Object],[object Object],[object Object],[object Object]
Cadbury’s in UK ,[object Object]
Gorilla ,[object Object]
Gorilla Ad Campaign ,[object Object]
Definition- Viral Marketing ,[object Object],[object Object],[object Object],[object Object]
Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object]
Word of Mouth ,[object Object]
Viral Marketing- Internet ,[object Object]
Close to 35 million internet users in India ,[object Object],[object Object]
T-Shirts ,[object Object]
Inflated Balloons
Scooter covers

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Marketing Mix