1.  Shared guidelines or rules for behavior that most
group members follow
 Managers should encourage members to develop
norms that contribute to group performance and the
attainment of group goals

2. NORMS
 SUMMARIZE & SIMPLIFY GROUP EXPECTATIONS
 APPLY ONLY TO OVERT BEHAVIOR
 ONLY DEVELOP FOR “IMPORTANT” GROUP BEHAVIORS
 DEVELOP GRADUALLY
 DO NOT APPLY EQUALLY TO EVERYONE WITHIN THE GROUP
REASONS NORMS FORM
TO HELP THE GROUP SURVIVE
TO INCREASE THE PREDICTABILITY OF GROUP MEMBER BEHAVIOR
TO REDUCE EMBARRASSING INTERPERSONAL PROBLEMS FOR
MEMBERS
TO ENCOURAGE MEMBERS TO EXPRESS THE CENTRAL VALUES OF THE
GROUP IN A PUBLIC WAY
TO SEND A SIGNAL TO OUTSIDERS THAT “WE’RE A STRONG GROUP

3. NORM STRENGTH
JACKSON
INTENSITY AND CRYSTALLIZATION AFFECT NORM STRENGTH
HIGH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
HIGH STRONG
CONFLICT ENFORCED
NORMS
INTENSITY - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NORMLESS VACUOUS
CONSENSUS
LOW - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
LOW HIGH
CRYSTALLIZATION
INTENSITY = WIDE EMOPTIONAL SWINGS IN FEELING, PEOPLE GET UPSET WHEN NORM IS
VIOLATED
CRYSTALLIZATION = THERE IS STRONG AGREEMENT ABOUT WHAT IS & IS NOT
APPROPRIATE

4. HOW COHESIVENESS AND PERFORMANCE
NORMS INTERACT
HIGH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
MODERATE HIGH
PERFORMANCE PERFORMANCE
PERFORMANCE - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NORMS
LOW LOWEST
PERFORMANCE PERFORMANCE
LOW - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
LOW HIGH
COHESIVENESS
COHESIVENESS -- DO THE TEAM MEMBERS ENCOURAGE EACH OTHER TO WORK
TOGETHER?
PERFORMANCE NORMS -- DO THE TEAM MEMBERS ALL WANT TO PERFORM AT A HIGH LEVEL?

12.  Norms are the expected behavior in a given situation within a
group or an entire culture. In the workplace - respect for the
supervisor, proper attire as explained in the employment
handbook, using acceptable (non offensive) language, not
approaching a co worker in a suggestive manner, not using
obscene gestures and coming to work to fulfill the expectations of
your supervisor and job description. Because school is just the
"workplace" for children and teens, the examples are very similar.
They are meeting expectations as to proper behavior towards
your professors or teachers, adhering to the dress code of the
institution, conducting your behavior in such a way you will not be
offensive to others, refrain from approaching others in an
aggressive manner, and completing your assignments in a timely
manner. They are the values, beliefs, attitudes and behaviors that
we live by.