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This	is	an	archive	of	prior	version	
New	version	is	at:	
jobs.ne6lix.com/culture	
1
Ne6lix	Culture:	
Freedom	&	Responsibility		
	
2
We	Seek	Excellence	
Our	culture	focuses	on	helping	us	
achieve	excellence	
3
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
4
Many	companies	have	nice	
sounding	value	statements	
displayed	in	the	lobby,	such	as:	
	
5	
Integrity	
Communica/on	
Respect	
Excellence
Enron,	whose	leaders	went	to	jail,		
and	which	went	bankrupt	from	fraud,		
had	these	values	displayed	in	their	lobby:	
Integrity	
Communica/on	
Respect	
Excellence	
	
6	
(These	values	were	not,	however,	what	was	really	valued	at	Enron)
The	actual	company	values,		
as	opposed	to	the		
nice-sounding	values,		
are	shown	by	who	gets		
rewarded,	promoted,	or	let	go	
7
Actual	company	values	are	the	
behaviors	and	skills	
that	are	valued		
in	fellow	employees	
8
At	Ne6lix,	we	parRcularly	value	the	
following	nine	behaviors	and	skills		
in	our	colleagues…	
…meaning	we	hire	and	promote	
people	who	demonstrate	these	nine	
9
You	make	wise	decisions	
(people,	technical,	business,	and	
creaRve)	despite	ambiguity		
	
You	idenRfy	root	causes,	and	get	
beyond	treaRng	symptoms		
	
You	think	strategically,	and	can	
arRculate	what	you	are,	and	are	
not,	trying	to	do		
	
You	smartly	separate	what	must	
be	done	well	now,	and	what	can	
be	improved	later		
10	
Judgment
11	
CommunicaRon	
You	listen	well,	instead	of	
reacRng	fast,	so	you	can	be`er	
understand		
	
You	are	concise	and	arRculate	in	
speech	and	wriRng		
	
You	treat	people	with	respect	
independent	of	their	status	or	
disagreement	with	you		
	
You	maintain	calm	poise	in	
stressful	situaRons
12	
Impact	
You	accomplish	amazing	
amounts	of	important	work		
	
You	demonstrate	consistently	
strong	performance	so	
colleagues	can	rely	upon	you		
	
You	focus	on	great	results	rather	
than	on	process		
	
You	exhibit	bias-to-acRon,	and	
avoid	analysis-paralysis
13	
Curiosity	
You	learn	rapidly	and	eagerly		
	
You	seek	to	understand	our	
strategy,	market,	customers,	
and	suppliers		
	
You	are	broadly	knowledgeable	
about	business,	technology	and	
entertainment		
	
You	contribute	effecRvely	
outside	of	your	specialty
14	
InnovaRon	
You	re-conceptualize	issues	to	
discover	pracRcal	soluRons	to	
hard	problems		
	
You	challenge	prevailing	
assumpRons	when	warranted,	
and	suggest	be`er	approaches		
	
You	create	new	ideas	that	prove	
useful		
	
You	keep	us	nimble	by	
minimizing	complexity	and	
finding	Rme	to	simplify
15	
Courage	
You	say	what	you	think	even	if	it	
is	controversial		
	
You	make	tough	decisions	
without	agonizing		
	
You	take	smart	risks		
	
You	quesRon	acRons	
inconsistent	with	our	values
16	
Passion	
You	inspire	others	with	your	
thirst	for	excellence		
	
You	care	intensely	about	
Ne6lix‘s	success		
	
You	celebrate	wins		
	
You	are	tenacious
17	
Honesty	
You	are	known	for	candor	and	
directness		
	
You	are	non-poliRcal	when	you	
disagree	with	others		
	
You	only	say	things	about	fellow	
employees	you	will	say	to	their	
face		
	
You	are	quick	to	admit	mistakes
18	
Selflessness	
You	seek	what	is	best	for	Ne6lix,	
rather	than	best	for	yourself	or	
your	group		
	
You	are	ego-less	when	searching	
for	the	best	ideas		
	
You	make	Rme	to	help	
colleagues		
	
You	share	informaRon	openly	
and	proacRvely
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
19
Imagine	if	every	person	at	Ne6lix		
is	someone	you		
respect	and	learn	from…	
20
Great	Workplace	is		
Stunning	Colleagues	
Great	workplace	is	not	espresso,	lush	benefits,	
sushi	lunches,	grand	parRes,	or	nice	offices	
		
We	do	some	of	these	things,	but	only	if	they	are	
efficient	at	a`racRng	and	retaining		
stunning	colleagues	
21
Like	every	company,		
we	try	to	hire	well	
22
Unlike	many	companies,		
we	pracRce:		
	
adequate	performance	gets	a	
generous	severance	package	
23
We’re	a	team,	not	a	family	
	
We’re	like	a	pro	sports	team,		
not	a	kid’s	recreaRonal	team	
	
Ne6lix	leaders	
hire,	develop	and	cut	smartly,		
so	we	have	stars	in	every	posiRon	
24
The	Keeper	Test	Managers	Use:	
Which	of	my	people,		
if	they	told	me	they	were	leaving,	
for	a	similar	job	at	a	peer	company,		
would	I	fight	hard	to	keep	at	Ne6lix?	
25
The	Keeper	Test	Managers	Use:	
Which	of	my	people,		
if	they	told	me	they	were	leaving,	
for	a	similar	job	at	a	peer	company,		
would	I	fight	hard	to	keep	at	Ne6lix?	
26	
The	other	people	should	get	a	generous	severance	now,		
so	we	can	open	a	slot	to	try	to	find	a	star	for	that	role
Honesty	Always	
As	a	leader,	no	one	in	your	group	
should	be	materially	surprised	of	
your	views	
27
Honesty	Always	
Candor	is	not	just	a	leader’s	responsibility,	
and	you	should	periodically	ask	your	
manager:	“If	I	told	you	I	were	leaving,	how	
hard	would	you	work	to	change	my	mind?”	
28
All	of	Us	are	Responsible		
for	Ensuring	We	Live	our	Values	
“You	quesRon	acRons	inconsistent	with	our	
values”	is	part	of	the	Courage	value	
	
Akin	to	the	honor	code	pledge:		
“I	will	not	lie,	nor	cheat,	nor	steal,	
	nor	tolerate	those	who	do”		
29
Pro	Sports	Team	Metaphor	is	
Good,	but	Imperfect	
AthleRc	teams	have	a	fixed	number	of	
posiRons,	so	team	members	are	always	
compeRng	with	each	other	for	one	of	
the	precious	slots	
30
Corporate	Team	
The	more	talent	we	have,		
the	more	we	can	accomplish,		
so	our	people	assist	each	other	all	the	Rme	
	
Internal	“cu`hroat”	or	“sink	or	swim”		
behavior	is	rare	and	not	tolerated	
31
We	Help	Each	Other		
To	Be	Great	
32
Isn’t	Loyalty	Good?			
What	about	Hard	Workers?	
What	about	Brilliant	Jerks?			
33
Loyalty	is	Good	
•  Loyalty	is	good	as	a	stabilizer	
•  People	who	have	been	stars	for	us,	and	hit	a	bad	
patch,	get	a	near	term	pass	because	we	think	
they	are	likely	to	become	stars	for	us	again	
•  We	want	the	same:		if	Ne6lix	hits	a	temporary	
bad	patch,	we	want	people	to	sRck	with	us	
•  But	unlimited	loyalty	to	a	shrinking	firm,	or	to	an	
ineffecRve	employee,	is	not	what	we	are	about	
34
Hard	Work	–	Not	Relevant	
•  We	don’t	measure	people	by	how	many	hours	
they	work	or	how	much	they	are	in	the	office	
•  We	do	care	about	accomplishing	great	work	
•  Sustained	B-level	performance,	despite	“A	for	
effort”,	generates	a	generous	severance	
package,	with	respect	
•  Sustained	A-level	performance,	despite	
minimal	effort,	is	rewarded	with	more	
responsibility	and	great	pay	
35
Brilliant	Jerks	
•  Some	companies	tolerate	them	
•  For	us,	cost	to	effecRve	teamwork	is	too	high	
•  Diverse	styles	are	fine	–	as	long	as	person	
embodies	the	9	values	
36
Why	are	we	so	insistent	on		
high	performance?	
In	procedural	work,	the	best	are	2x		
be`er	than	the	average.	
In	creaRve/invenRve	work,	the	best	are	10x		
be`er	than	the	average,	so	huge	premium	on	
creaRng	effecRve	teams	of	the	best	
37
Why	are	we	so	insistent	on		
high	performance?	
Great	Workplace	is		
Stunning	Colleagues	
38
Our	High	Performance	Culture		
Not	Right	for	Everyone	
•  Many	people	love	our	culture,	and	stay	a	long	Rme	
–  They	thrive	on	excellence	and	candor	and	change	
–  They	would	be	disappointed	if	given	a	severance	package,	
but	lots	of	mutual	warmth	and	respect	
•  Some	people,	however,	value	job	security	and	stability	
over	performance,	and	don’t	like	our	culture	
–  They	feel	fearful	at	Ne6lix	
–  They	are	someRmes	bi`er	if	let	go,	and	feel	that	we	are	
poliRcal	place	to	work	
•  We’re	gerng	be`er	at	a`racRng	only	the	former,	and	
helping	the	la`er	realize	we	are	not	right	for	them	
39
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
40
The	Rare	Responsible	Person	
•  Self	moRvaRng	
•  Self	aware	
•  Self	disciplined	
•  Self	improving	
•  Acts	like	a	leader	
•  Doesn’t	wait	to	be	told	what	to	do	
•  Picks	up	the	trash	lying	on	the	floor	
	
41
Responsible	People		
Thrive	on	Freedom,		
and	are	Worthy	of	Freedom	
42
Our	model	is	to	increase		
employee	freedom	as	we	grow,	
rather	than	limit	it,		
to	conRnue	to	a`ract	and	nourish	
innovaRve	people,		
so	we	have	be`er	chance	of		
sustained	success	
43
Most	Companies		
	Curtail	Freedom	as	they	get	Bigger	
Bigger	
Employee	Freedom	
44
Why	Do	Most	Companies		
Curtail	Freedom		
and	Become	BureaucraRc		
as	they	Grow?	
45
Desire	for	Bigger	PosiRve	Impact		
Creates	Growth	
Growth	
46
Growth	Increases	Complexity	
Complexity	
47
Growth	Also	Osen	Shrinks	Talent	Density	
%	High	Performance	Employees	
Complexity	
48
Chaos	Emerges	
%	High	Performance	Employees	
Chaos	and	errors	spike	here	–	business	
has	become	too	complex	to	run	
informally	with	this	talent	level	 Complexity	
49
Process	Emerges	to	Stop	the	Chaos	
Procedures	
No	one	loves	process,	but	
feels	good	compared	to	the	
pain	of	chaos	
	
“Time	to	grow	up”	becomes	
the	professional	management’s	
mantra	
50
Process-focus	Drives	More	Talent	Out	
%	High	Performance	Employees	
51
Process	Brings	SeducRvely	Strong		
Near-Term	Outcome	
•  A	highly-successful	process-driven	company	
–  With	leading	share	in	its	market	
–  Minimal	thinking	required	
–  Few	mistakes	made	–	very	efficient	
–  Few	curious	innovator-mavericks	remain	
–  Very	opRmized	processes	for	its	exisRng	market	
–  Efficiency	has	trumped	flexibility	
52
Then	the	Market	Shiss…	
•  Market	shiss	due	to	new	technology	or	
compeRtors	or	business	models	
•  Company	is	unable	to	adapt	quickly		
– because	the	employees	are	extremely	good	at	
following	the	exisRng	processes,	and	process	
adherence	is	the	value	system	
•  Company	generally	grinds	painfully	into	
irrelevance	
53
Seems	Like	Three	Bad	OpRons	
1.  Stay	creaRve	by	staying	small,	but	therefore	
have	less	impact	
2.  Avoid	rules	as	you	grow,	and	suffer	chaos	
3.  Use	process	as	you	grow	to	drive	efficient	
execuRon	of	current	model,	but	cripple	
creaRvity,	flexibility,	and	ability	to	thrive	
when	your	market	eventually	changes	
54
A	Fourth	OpRon	
•  Avoid	Chaos	as	you	grow	with	Ever	More	High	
Performance	People	–	not	with	Rules	
– Then	you	can	conRnue	to	mostly	run	informally	
with	self-discipline,	and	avoid	chaos	
– The	run	informally	part	is	what	enables	and	
a`racts	creaRvity	
55
The	Key:		Increase	Talent	Density	
faster	than	Complexity	Grows	
Business	Complexity	
56
Increase	Talent	Density	
•  Top	of	market	compensaRon	
•  A`ract	high-value	people	through	
freedom	to	make	big	impact	
•  Be	demanding	about	high	
performance	culture	
57
Minimize	Complexity	Growth	
Business	Complexity	
•  Few	big	products	vs	many	small	ones	
•  Eliminate	distracRng	complexity	(barnacles)	
•  Be	wary	of	efficiency	opRmizaRons	that	
increase	complexity	and	rigidity	
58	
Note:	someRmes	long-term	simplicity	is	
achieved	only	through	bursts	of	complexity	to	
rework	current	systems
With	the	Right	People,		
	
	Instead	of	a		
Culture	of	Process	Adherence,		
	
We	have	a	Culture	of		
CreaRvity	and	Self-Discipline,	
Freedom	and	Responsibility	
59
Is	Freedom	Absolute?	
Are	all	rules	&	processes	bad?	
60
Freedom	is	not	absolute	
	
Like	“free	speech”		
there	are	some	
limited	excepRons	to		
“freedom	at	work”	
61
Two	Types	of	Necessary	Rules	
1.  Prevent	irrevocable	disaster	
–  Financials	produced	are	wrong	
–  Hackers	steal	our	customers’	credit	card	info	
2.  Moral,	ethical,	legal	issues	
–  Dishonesty,	harassment	are	intolerable	
62
Mostly,	though,	Rapid	Recovery	is		
the	Right	Model	
•  Just	fix	problems	quickly	
– High	performers	make	very	few	errors	
•  We’re	in	a	creaRve-invenRve	market,	not	a	
safety-criRcal	market	like	medicine	or	nuclear	
power	
•  You	may	have	heard	prevenRng	error	is	
cheaper	than	fixing	it	
– Yes,	in	manufacturing	or	medicine,	but…	
– Not	so	in	crea/ve	environments	
63
“Good”	versus	“Bad”	Process	
•  “Good”	process	helps	talented	people	get	more	done	
–  Lerng	others	know	when	you	are	updaRng	code	
–  Spend	within	budget	each	quarter	so	don’t	have	to	
coordinate	every	spending	decision	across	departments	
–  Regularly	scheduled	strategy	and	context	meeRngs	
•  “Bad”	process	tries	to	prevent	recoverable	mistakes	
–  Get	pre-approvals	for	$5k	spending	
–  3	people	to	sign	off	on	banner	ad	creaRve	
–  Permission	needed	to	hang	a	poster	on	a	wall	
–  MulR-level	approval	process	for	projects	
–  Get	10	people	to	interview	each	candidate		
64
Rule	Creep	
•  “Bad”	processes	tend	to	creep	in	
– PrevenRng	errors	just	sounds	so	good	
•  We	try	to	get	rid	of	rules	when	we	can,	to	
reinforce	the	point	
65
Example:	Ne6lix	VacaRon	Policy		
and	Tracking	
UnRl	2004	we	had	the	standard	
model	of	N	days	per	year	
66
Meanwhile…	
We’re	all	working	online	some	nights	and	
weekends,	responding	to	emails	at	odd	
hours,	spending	some	asernoons	on	
personal	Rme,	and	taking	good	vacaRons	
67
An	employee	pointed	out…	
We	don’t	track	hours	worked	per	day	
or	per	week,	so	why	are	we	tracking	
days	of	vacaRon	per	year?	
68
We	realized…	
We	should	focus	on	what	people	get	done,	
not	on	how	many	days	worked			
	
Just	as	we	don’t	have	an	9am-5pm	workday	
policy,	we	don’t	need	a	vacaRon	policy	
69
Ne6lix	VacaRon	Policy		
and	Tracking	
“there	is	no	policy	or	tracking”	
70
Ne6lix	VacaRon	Policy		
and	Tracking	
“there	is	no	policy	or	tracking”	
	
There	is	also	no	clothing	policy	at	Ne6lix,		
but	no	one	comes	to	work	naked	
	
Lesson:	you	don’t	need	policies	for	everything	
71
No	VacaRon	Policy	Doesn’t	Mean		
No	VacaRon	
Ne6lix	leaders	set	good	examples	by	
taking	big	vacaRons	–	and	coming	
back	inspired	to	find	big	ideas	
72
Another	Example	of	Freedom	
and	Responsibility…	
73
Most	companies	have	complex	
policies	around	what	you	can	
expense,	how	you	travel,	what	giss	
you	can	accept,	etc.		
	
Plus	they	have	whole	departments	
to	verify	compliance		
with	these	policies	
74
Ne6lix	Policies		
for	Expensing,	Entertainment,		
Giss	&	Travel:	
“Act	in	NeHlix’s	Best	Interest”	
	
(5	words	long)	
75
“Act	in	Ne6lix’s	Best	Interest”		
Generally	Means…	
1.  Expense	only	what	you	would	otherwise	not	
spend,	and	is	worthwhile	for	work	
2.  Travel	as	you	would	if	it	were	your	own	money	
3.  Disclose	non-trivial	vendor	giss	
4.  Take	from	Ne6lix	only	when	it	is	inefficient	to	
not	take,	and	inconsequenRal	
–  “taking”	means,	for	example,	prinRng	personal	
documents	at	work	or	making	personal	calls	on	work	
phone:	inconsequenRal	and	inefficient	to	avoid	
76
Freedom	and	Responsibility	
•  Many	people	say	one	can’t	do	it	at	scale	
•  But	since	going	public	in	2002,	which	is	
tradiRonally	the	end	of	freedom,	we’ve	
substanRally	increased	talent	density	and	
employee	freedom	
77
Summary	of		
Freedom	&	Responsibility:	
	
As	We	Grow,	Minimize	Rules	
		
Inhibit	Chaos	with	Ever	More		
High	Performance	People	
	
Flexibility	is	More	Important		
than	Efficiency	in	the	Long	Term	
78
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
79
If	you	want	to	build	a	ship,		
don't	drum	up	the	people		
to	gather	wood,	divide	the		
work,	and	give	orders.			
Instead,	teach	them	to	yearn		
for	the	vast	and	endless	sea.	
	
-Antoine	De	Saint-Exupery,			
Author	of	The	Li`le	Prince	
80
The	best	managers	figure	out	how	
to	get	great	outcomes	by	serng	the	
appropriate	context,	rather	than	by	
trying	to	control	their	people	
81
Context,	not	Control	
Context	(embrace)	
•  Strategy	
•  Metrics	
•  AssumpRons	
•  ObjecRves	
•  Clearly-defined	roles		
•  Knowledge	of	the	stakes	
•  Transparency	around	
decision-making	
Control	(avoid)	
•  Top-down	decision-making	
•  Management	approval	
•  Commi`ees	
•  Planning	and	process	valued	
more	than	results	
Provide	the	insight	and	understanding	to	enable	sound	decisions	
	
82
Good	Context	
•  Link	to	company/funcRonal	goals	
•  RelaRve	priority	(how	important/how	Rme	sensiRve)	
–  CriRcal	(needs	to	happen	now),	or…	
–  Nice	to	have	(when	you	can	get	to	it)	
•  Level	of	precision	&	refinement	
–  No	errors	(credit	cards	handling,	etc…),	or…	
–  Pre`y	good	/	can	correct	errors	(website),	or…	
–  Rough	(experimental)	
•  Key	stakeholders	
•  Key	metrics	/	definiRon	of	success	
83
Managers:	When	one	of	your	
talented	people	
does	something	dumb,	
don’t	blame	them	
	
Instead,		
ask	yourself	what	context	
you	failed	to	set	
84
Managers:	When	you	are	tempted	
to	“control”	your	people,	ask	
yourself	what	context	you	could	set	
instead		
Are	you	arRculate	and	inspiring	
enough	about	goals	and	strategies?		
85
Why	Managing	Through	
Context?	
High	performance	people	will	do	
be`er	work	if	they	understand	the	
context	
86
InvesRng	in	Context	
This	is	why	we	do	new	employee	
college,	frequent	department	meeRngs,	
and	why	we	are	so	open	internally	
about	strategies	and	results	
87
ExcepRons	to	“Context,	not	Control”	
•  Control	can	be	important	in	emergency		
– No	Rme	to	take	long-term	capacity-building	view	
•  Control	can	be	important	when	someone	is	
sRll	learning	their	area	
– Takes	Rme	to	pick	up	the	necessary	context	
•  Control	can	be	important	when	you	have	the	
wrong	person	in	a	role	
– Temporarily,	no	doubt	
88
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
89
Three	Models	of	Corporate	Teamwork	
1.  Tightly	Coupled	Monolith	
2.  Independent	Silos	
3.  Highly	Aligned,	Loosely	Coupled	
90
Tightly	Coupled	Monolith	
•  Senior	management	reviews	nearly	all	tacRcs	
– e.g.,	CEO	reviews	all	job	offers	or	adverRsing	
•  Lots	of	x-departmental	buy-in	meeRngs	
•  Keeping	other	internal	groups	happy	has	
equal	precedence	with	pleasing	customers	
•  Mavericks	get	exhausted	trying	to	innovate	
•  Highly	coordinated	through	centralizaRon,	but	
very	slow,	and	slowness	increases	with	size	
91
Independent	Silos	
•  Each	group	executes	on	their	objecRves	with	
li`le	coordinaRon	
– Everyone	does	their	own	thing	
•  Work	that	requires	coordinaRon	suffers	
•  AlienaRon	and	suspicion	between	
departments	
•  Only	works	well	when	areas	are	independent	
– e.g.,	aircras	engines	and	blenders	for	GE	
92
#3	is	the	Ne6lix	Choice	
1.  Tightly	Coupled	Monolith	
2.  Independent	Silos	
3.  Highly	Aligned,	Loosely	Coupled	
93
Highly	Aligned,	Loosely	Coupled	
•  Highly	Aligned	
–  Strategy	and	goals	are	clear,	specific,	broadly	understood	
–  Team	interacRons	focused	on	strategy	and	goals,	rather	than	tacRcs	
–  Requires	large	investment	in	management	Rme	to	be	transparent	and	
arRculate	and	percepRve	
•  Loosely	Coupled	
–  Minimal	cross-funcRonal	meeRngs	except	to	get	aligned	on	goals	and	
strategy	
–  Trust	between	groups	on	tacRcs	without	previewing/approving	each	
one	–	so	groups	can	move	fast	
–  Leaders	reaching	out	proacRvely	for	ad-hoc	coordinaRon	and	
perspecRve	as	appropriate	
–  Occasional	post-mortems	on	tacRcs	necessary	to	increase	alignment	
94
Highly	Aligned,	Loosely	Coupled	
teamwork	effecRveness		
depends	on		
high	performance	people		
and	good	context	
	
Goal	is	to	be		
Big	and	Fast	and	Flexible	
95
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
96
Pay	Top	of	Market		
is	Core	to	
High	Performance	Culture	
One	outstanding	employee	gets	more	done	
and	costs	less	than	two	adequate	
employees	
	
We	endeavor	to	have	only		
outstanding	employees	
97
Three	Tests	for	Top	of	Market		
for	a	Person	
1.  What	could	person	get	elsewhere?	
2.  What	would	we	pay	for	replacement?	
3.  What	would	we	pay	to	keep	that	person?	
–  If	they	had	a	bigger	offer	elsewhere	
98	ConfidenRal
Takes	Great	Judgment	
•  Goal	is	to	keep	each	employee	at	top	of	
market	for	that	person		
– Pay	them	more	than	anyone	else	likely	would	
– Pay	them	as	much	as	a	replacement	would	cost	
– Pay	them	as	much	as	we	would	pay	to	keep	them	
if	they	had	higher	offer	from	elsewhere	
99
Titles	Not	Very	Helpful	
•  Lots	of	people	have	the	Rtle	“Major	League	
Pitcher”	but	they	are	not	all	equally	effecRve	
•  Similarly,	all	people	with	the	Rtle	“Senior	
MarkeRng	Manager”	or	“Director	of	
Engineering”	are	not	equally	effecRve	
•  So	the	art	of	compensaRon	is	answering	the	
Three	Tests	for	each	employee	
100
Annual	Comp	Review	
•  At	many	firms,	when	employees	are	hired,	
market	compensaRon	applies	
•  But	at	comp	review	Rme,	it	no	longer	applies!	
•  At	Ne6lix,	market	comp	always	applies:	
– EssenRally,	top	of	market	comp	is	re-established	
each	year	for	high	performing	employees	
– At	annual	comp	review,	manager	has	to	answer	
the	Three	Tests	for	the	personal	market	for	each	
of	their	employees	
101	ConfidenRal
No	Fixed	Budgets	
•  There	are	no	centrally	administered	“raise	
pools”	each	year	
•  Instead,	each	manager	aligns	their	people	to	
top	of	market	each	year	–	the	market	will	be	
different	in	different	areas	
102
CompensaRon	Over	Time	
•  Some	people	will	move	up	in	comp	very	
quickly	because	their	value	in	the	marketplace	
is	moving	up	quickly,	driven	by	increasing	skills	
and/or	great	demand	for	their	area	
•  Some	people	will	stay	flat	because	their	value	
in	the	marketplace	has	done	that	
– Depends	in	part	on	inflaRon	and	economy	
– Always	top	of	market,	though,	for	that	person	
103
CompensaRon	Not	Dependent		
on	Ne6lix	Success	
•  Whether	Ne6lix	is	prospering	or	floundering,	
we	pay	at	the	top	of	the	market	
– Sports	teams	with	losing	records	sRll	pay	talent	
the	market	rate,	to	get	back	to	winning	
104
Bad	Comp	PracRces	
•  Manager	sets	pay	at	Nth	percenRle	of	Rtle-
linked	compensaRon	data	
– The	“Major	League	Pitcher”	problem	
•  Manager	cares	about	internal	parity	instead	of	
external	market	value	
– Fairness	in	comp	is	being	true	to	the	market	
•  Manager	gives	everyone	a	4%	raise	
– Very	unlikely	to	reflect	the	market	
105
When	Top	of	Market	Comp		
Done	Right...	
•  We	will	rarely	counter	with	higher	comp	when	
someone	is	voluntarily	leaving	because	we	
have	already	moved	comp	to	our	max	for	that	
person	
•  Employees	will	feel	they	are	gerng	paid	well	
relaRve	to	their	other	opRons	in	the	market	
106
Versus	TradiRonal	Model	
•  TradiRonal	model	is	good	prior	year	earns	a	
raise,	independent	of	market	
– Problem	is	employees	can	get	materially	under-	or	
over-paid	relaRve	to	the	market,	over	Rme	
– When	materially	under-paid,	employees	switch	
firms	to	take	advantage	of	market-based	pay	on	
hiring	
– When	materially	over-paid,	employees	are	
trapped	in	current	firm	
•  Consistent	market-based	pay	is	be`er	model	
107
Employee	Success	
•  It’s	pre`y	ingrained	in	our	society	that	the	size	
of	one’s	raise	is	the	indicator	of	how	well	one	
did	the	prior	year	
– but	for	us	the	other	factor	is	the	outside	market	
•  Employee	success	is	sRll	a	big	factor	in	comp	
because	it	influences	market	value	
– In	parRcular,	how	much	we	would	pay	to	keep	the	
person	
108
Good	For	Each	Employee	to	
Understand	Their	Market	Value	
•  It’s	a	healthy	idea,	not	a	traitorous	one,	to	
understand	what	other	firms	would	pay	you,	
by	interviewing	and	talking	to	peers	at	other	
companies	
– Talk	with	your	manager	about	what	you	find	in	
terms	of	comp	
– Stay	mindful	of	company	confidenRal	informaRon	
109
Efficiency	
•  Big	salary	is	the	most	efficient	form	of	comp		
– Most	moRvaRng	for	any	given	expense	level	
– No	bonuses	
– Instead,	put	all	that	expense	into	big	salaries,	and	
give	people	freedom	to	spend	their	salaries	as	
they	think	best	
– Employees	can	decide	how	much	Ne6lix	stock	
they	want,	versus	cash	
110
No	VesRng	or	Deferred	Comp	
•  We	don’t	want	managers	to	“own”	their	people	
with	vesRng	–	all	comp	is	fully	vested	
•  We	want	managers	to	be	responsible	for	creaRng	
a	great	place	to	work,	and	paying	at	the	top	of	
market	
•  Employees	are	free	to	leave	us	anyRme,	without	
penalty,	but	nearly	everyone	stays	
•  Employees	stay	because	they	are	passionate	
about	their	work,	and	well	paid,	not	because	of	a	
deferred	compensaRon	system	
111
No	Ranking	Against	Other	Employees	
•  We	avoid	“top	30%”	and	“bo`om	10%”	
rankings	amongst	employees	
•  We	don’t	want	employees	to	feel	compeRRve	
with	each	other	
•  We	want	all	of	our	employees	to	be	“top	10%”	
relaRve	to	the	pool	of	global	candidates	
•  We	want	employees	to	help	each	other,	and	
they	do	
112
Seven	Aspects	of	our	Culture	
•  High	Performance		
•  Values	are	what	we	Value	
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
113
In	some	Rme	periods,	in	some	
groups,	there	will	be	lots	of	
opportunity	and	growth	at	Ne6lix	
Some	people,	through	both	luck	and	
talent,	will	have	extraordinary	career	
growth	
114
Baseball	Analogy:	Minors	to	Majors	
•  Very	talented	people	usually	get	to	move	up,	but	
only	true	for	the	very	talented	
•  Some	luck	in	terms	of	what	posiRons	open	up	
and	what	the	compeRRon	is	
•  Some	people	move	to	other	teams	to	get	the	
opportunity	they	want	
•  Great	teams	keep	their	best	talent	
•  Some	minor	league	players	keep	playing	even	
though	they	don’t	move	up	because	they	love	the	
game	
115
Ne6lix	Doesn’t	Have	to	Be	for	Life	
•  In	some	Rmes,	in	some	groups,	there	may	not	
be	enough	growth	opportunity	for	everyone		
•  In	which	case	we	should	celebrate	someone	
leaving	Ne6lix	for	a	bigger	job	that	we	didn’t	
have	available	to	offer	them	
– If	that	is	what	the	person	prefers	
116
Three	Necessary	CondiRons		
for	PromoRon	
1.  Job	has	to	be	big	enough	
–  We	might	have	an	incredible	manager	of	something,	but	we	
don’t	need	a	director	of	it	because	job	isn’t	big	enough	
•  If	the	incredible	manager	les,	we	would	replace	with	a	manager,	
not	with	a	director	
2.  Person	has	to	be	a	superstar	in	current	role	
–  Could	get	the	next	level	job	here	if	applying	from	outside	and	we	knew	
their	talents	well	
–  Could	get	the	next	level	job	at	peer	firm	that	knew	their	talents	well	
3.  Person	is	an	extraordinary	role	model	of	our	
culture	and	values	
	
	 117
Timing	
•  If	a	manager	would	promote	to	prevent	an	
employee	from	leaving,	the	manager	should	
promote	now	instead	of	waiRng	
•  Three	tests	sRll	have	to	be	passed		
1.  Job	big	enough		
2.  Superstar	in	current	role	
3.  Person	is	an	extraordinary	role	model	of	our	
culture	and	values	
118
Development	
•  We	develop	people	by	giving	them	the	
opportunity	to	develop	themselves,	by	
surrounding	them	with	stunning	colleagues	
and	giving	them	big	challenges	to	work	on	
– Mediocre	colleagues	or	unchallenging	work	is	
what	kills	progress	of	a	person’s	skills	
119
Career	“Planning”	Not	for	Us	
•  Formalized	development	is	rarely	effecRve,	
and	we	don’t	try	to	do	it	
– e.g.,	Mentor	assignment,	rotaRon	around	a	firm,		
mulR-year	career	paths,	etc.		
120
We	Support	Self-Improvement	
•  High	performance	people	are	generally	self-
improving	through	experience,	observaRon,	
introspecRon,	reading,	and	discussion	
– As	long	as	they	have	stunning	colleagues	and	big	
challenges	to	work	on	
– We	all	try	to	help	each	other	grow	
– We	are	very	honest	with	each	other	
121
We	want	people	to	manage		
their	own	career	growth,		
and	not	rely	on	a	corporaRon		
for	“planning”	their	careers	
122
Your	Economic	Security	is	based	
on	your	Skills	and	ReputaRon	
We	try	hard	to	consistently	provide	
opportunity	to	grow	both	by	
surrounding	you	with	great	talent	
123
Seven	Aspects	of	our	Culture	
•  Values	are	what	we	Value	
•  High	Performance		
•  Freedom	&	Responsibility	
•  Context,	not	Control	
•  Highly	Aligned,	Loosely	Coupled	
•  Pay	Top	of	Market	
•  PromoRons	&	Development		
124
We	keep	improving	
our	culture	as	we	grow	
	
We	try	to	get	be`er	
at	seeking	excellence	
125

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