1. The Shift Has Hit The Fan. Michael Hanson, Sr. Account Executive

2. The Definition of Shift Verb to exchange to change

3. WhyShift?

4. Two Reasons

5. GreatTalent.

6. &

7. Opportunity (or survival)

8. Web 2.0 + TheTalentShift craigslist Web 1.0 Pre-Web

9. The Recruiting Shift

10. The Organizational Shift Career Site Marketing Benefits College Culture About Us Paid Job Boards Niche Boards Diversity Search Jobs Job Distributors Campaigns Print & Offline Events ATS Req Management Job Search Sourcing Tools Micro Sites Applicants Reporting Email Marketing Resume Search Spending $$$With Each Job Not Capturing PassivesOr Brand / Future Interest No Search Engine Traffic No Web 2.0 ToolsOr RSS/XML Feeds Not Driving Employee / Viral Referrals Not Recycling Or Not Remarketing To Candidates Minimal Reporting Minimal/Manual Social Network Recruiting

11. The Strategy Shift $ Sourcing $ Job Boards $ Advertising Face Book Twitter Linked In Ongoing Contact 1 Time Use Of Prospects Passive Active Sees Job Unselected Trashed Email Apply Single Hire Multiple Hires Transactional Recruiting InteractiveRecruiting

12. Attract Interact Capture Measure

15. How NOT to Shift Recruiter Personal Networks Recruiter Personal Networks Recruiter Personal Networks

16. How TO Shift

19. Measure Measure Measure Measure

20. The Budget Shift Year 1: 100% Spend Year 2: 80% Needed Referrals 15% Year 3: 60% Needed Headhunters 10% Social Networks 5% Direct Hires 20% (SEO & SEM) Sourcing 10% Social Networks 10% Direct Hires 30% (Search Engines, Career Site) Job Boards & Print 65% Talent Community 10% Referrals 20% Talent Community 10% Referrals 30% Headhunters 5% Sourcing 10% Job Boards & Print 30% Headhunting/Sourcing 10% Job Boards & Print 10%

22. Think before shifting.

23. Shift responsibly.

24. www. .com

26. Connect! Mike_Jobs2Web michaellhanson michaellhanson