25. SWOT & Scope Analysis Category Characteristics Strengths Elements of the development proposal that are identified in policy as desirable attributes; elements of the development proposal that meet or exceed requirements and/or criteria; elements of the development proposal or subject property that, although they cannot be referenced to a specific policy, are considered attractive Weaknesses Elements of the development proposal that don't meet, or run counter to municipal policy and/or criteria; physical, economic, political deficiencies Opportunities Elements of the development proposal that could be marketed or capitalized on in order to improve the attractiveness of the project. These may involve either a direct or indirect relationship between policies or the proposal. Threats Elements that can potentially diminish the overall strengths and attractiveness of the development proposal from the perspective of municipal staff and politicians. These must be reviewed very carefully as they are potential show stoppers.