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Allen Recruitment LinkedIn Webcast
- 1. LinkedIn Webcast in partnership with Allen Recruitment
©2013 LinkedIn Corporation. All Rights Reserved.
- 2. Brian Cunningham
Director
Allen Recruitment Consulting Ltd
Anna Ketterick
Relationship Manager
LinkedIn Talent Solutions EMEA
©2013 LinkedIn Corporation. All Rights Reserved.
- 3. My Profile
Director of Allen Recruitment Consulting
– Since 2002
– Prior to this worked in IT
Programmer to CTO
12+ years
Accidently fell into recruitment
Responsible for Senior Level Recruitment and Business Development at Allen
Recruitment
Specialising in the IT industry:
– Technical through to business roles, junior to senior
– Offices in Dublin and Cork
– 12 fulltime recruiters, 4 Contract Recruiters
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 3
- 4. Our Challenges
Job Boards are not delivering as they used to
– Clients are using the same job boards
IT Market in Ireland is primarily passive
Clients are reaching out to recruitment agencies later in the process
Stronger competition in the IT industry
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 4
- 5. Why ?
1. Differentiate:
From clients
From competitors
2. Stand out in a congested market
Leverage our IT background
Showcase our quality
Position ourselves as ‘agency of choice’
3. Reach passive candidates
4. Develop our Employer Branding
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 5
- 13. Benefits and Results
LinkedIn delivers the same number of applicants as our top Job
Board
– Had internal push back from senior / old school recruiters
Daily direct response
– From passive candidates
– From other candidates
An offer sourced through LinkedIn is 50% more likely to be
accepted by a candidate then from a job board
Leveraged as a business development tool
– Different avenue than cold calling with all other agencies
– Follow up call get answered
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 13
- 14. 8 Tips & Tricks on LinkedIn
1. LinkedIn is not a magic wand
– It takes work and time to get results
– Merge all LinkedIn products to get the solution
you need
2. ‘You only get out what you put in’- Brian
Cunningham
3. Do not use it as a job board
4. Define your target audience and ensure they
are on LinkedIn
5. Engage with your target candidates
6. Think about the inMails you respond to – write
yours the same way
7. Make sure all your employee update their
LinkedIn profile
8. And…
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 14
- 15. 8th Tip: True Story
8. Use LinkedIn in conjunction with your own database
– Recently found a CTO candidate through LinkedIn
– Turned out I talked to him 13 years ago and had his details on our
database
– His mobile number still worked
– He is starting next week!
©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 15