5. Consider a hypothetical fully engaged
intranet. How would it look?
100% of userbase
visit the site every day
view 10 pages every day
perform each possible form of
interaction once per visit
7. 100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)
perform each possible form of
interaction once per visit
Activity
29. Size
XS (1-100), S (101-150), M (501-1000), L (1001-10000), XL (+10000)
Type of site
N (Content/News/Comms), C (Collaborative), T (Transactional), O (Other)
Types of interactions available
Number of Passive types - Number of Active types - Number of Advocative types
(e.g. 3-5-3)
32. COMMUNITY
Get everyone interacting, sharing ideas and successes, and
networking with colleagues across the Group.
INFORMATION
Make sure everyone has access to information that will help them do
their job better, including research reports and data on the Group’s
customer base and market landscape.
INSPIRATION
Give people a glimpse of future possibilities, through reports on new
marketing innovations and emerging trends.