Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurprisingly intranet 'gurus' love engagement. But for those of us at the sharp end of making stuff work, how can you really tell when an audience is engaged? And what can you do about it anyway? SmallWorlders have been wrestling with this for some time, interrogating data, developing analytics and testing hypotheses with our clients (erm ... thanks guys). And now we think we've cracked it. We've put our thoughts together in an eBook – The Science of Intranet Engagement. Download it now and learn the real how, why and what of intranet engagement. Discover the science behind what it means to have engaged employees. And receive tangible recommendations on how to make your intranet more engaging and more effective. With this guide, you’ll uncover: The three critical dimensions of intranet engagement A robust framework for measuring effectiveness Reasons why your intranet may be underperforming And suggestions for what you can do to put things right

1. THE SCIENCE OF
INTRANET
ENGAGEMENT

2. ??????????????
INTRANET
ENGAGEMENT
HOW?
WHY?
WHAT?

3. r
e
l
l
i
K
IDEA...
Better collaboration
More productivity
Bye-bye silos
Greater innovation
Faster time-to-market
Endless sunshine

4. Meanwhile, back on
planet
earth...
The marketing department
appears to be blowing off
the intranet.
And the sun doesn’t always
shine.

5. hello...?
Damn! It’s dark in here.

6. THE TECHNOLOGY MUST
SUCK!
SUCKNESS
Dude,
Your digits, like,
totally suck.
Are you feeling me?
Seriously,
I’m thinking you
byte man.
SUCKITUDE
SUCK CITY
SUPER SUCKAGE
SUCKWADS

7. ENGAGE
MENT
ISSUE?
Or it is possible we have an

8. What if we could
MEASURE
ENGAGEMENT?

9. No, seriously. What if we had a
3D ENGAGEMENT
FORMULA?

10. The 3 dimensions of
engagement
INTEREST
INTERACTION
ADVOCACY

11. The first dimension:
INTEREST

12. How to get users to
GET & STAY ONBOARD.
Measure interest
Number of users
How often they visit

13. Why users might be
UNINTERESTED.
Don’t know about the intranet
There’s nothing in it for them
There’s nothing new there

14. 3 ways to increase
INTEREST.
1. Market the intranet and
make it more visible
2. Highlight its value
3. Keep users updated

15. The second dimension:
INTERACTION

16. Convert interest into
INTERACTION.
Measure the passive majority
Time spent
Pages visited
Most people will be passive visitors.

17. Stimulate the
ACTIVE MINORITY.
Get 20:20 visibility
into interaction
Likes, comments,
new posts and ratings
Going up or down?

18. 4 ways to increase
INTERACTION.
1. Develop a content strategy
and activation calendar
2. Run promotions
3. Respond to contributors
4. Conduct user testing

19. The third dimension:
ADVOCACY

20. Make your people
ADVOCATES
Assess advocacy
How people engage others
Create a scoring system

21. 3 sources for greater
ADVOCACY.
1. Apply all the steps suggested to this point
2. Increase the WOW factor of your UX and content
3. Highlight active users and advocates

22. Understand the
3 dimensions of
engagement:
INTEREST
INTERACTION
ADVOCACY
Learn more now...

23. Expand the value of your intranet.
FREEEBOOK.
<<< Download this thing.

24. >>>>>>>>>>>>>>>>
TAKE THE NEXT STEP WITH A
3D ENGAGEMENT
CLINIC.
Discover your challenges
and get an
action plan.
CLICK HERE >

25. Who are you
DEALING
WITH HERE?
Some of the world’s top brands
rely on SmallWorlders to develop
technologies to create a more
collaborative, productive and fun
workplace.
We put people first, technology second.
Visit www.smallworlders.com
Get the complete picture...
Download the free eBook >>>

26. hey...
Wasn’t that enlightening?
kevin@smallworlders.com