Congres intranet 2015 Measuring & maximising intranet engagement
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Kevin Cody presented a brief overview of SmallWorlders 5 part engagement framework and their engagement measurement & benchmarking method
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Congres intranet 2015 Measuring & maximising intranet engagement
- 2. OPTIMISE Optimising the performance of the intranet BUILD Building the intranet ANALYSE Engagement analysis & benchmarking
- 3. Common measurement methods The Completeness Problem The Overview Problem The Comparison Problem
- 5. Consider a hypothetical fully engaged intranet. How would it look? 100% of userbase visit the site every day view content every day perform each possible form of interaction once per visit
- 6. 100% of userbase visit the site every day view 10 pages every day Interest (visitor quantity) (visit frequency) (visit depth) perform each possible form of interaction once per visit Activity
- 7. 100% of userbase visit the site every day view 10 pages every day Interest (visitor quantity) (visit frequency) (visit depth)
- 9. Partial Interest 50%50% 50% ( 50% x 50% x 50% ) Interest = 12.5%
- 11. Activity perform each possible form of interaction once per visit
- 12. 1 search = 1 like = 1 download = 1 comment = etc.
- 13. 100% ACTIVITY perform each possible form of interaction once per visit
- 14. ACTIVITY = 50% If each visitor performed half the number of possible interactions on each visit.
- 15. Interest = 12.5% Activity = 50% ENGAGEMENT = 6.25%
- 16. (compared to the total potential of the site) ENGAGEMENT = 6.25% Interest Activity 100% Engagement
- 20. Why so many intranets fail
- 22. Technology Adoption Lifecycle (Everett M Rogers, 1962)
- 24. The Adoption Chasm (Geoffrey A Moore, 1991)
- 27. Maslow’s Hierarchy of Needs (Abraham Maslow, 1943)
- 28. Adoption Curve vs. Hierarchy of Needs (SmallWorlders, 2014)
- 29. 5-Part Intranet Engagement Framework SmallWorlders
- 30. 5-Part Intranet Engagement Framework SmallWorlders
- 31. 5-Part Intranet Engagement Framework SmallWorlders
- 32. 5-Part Intranet Engagement Framework SmallWorlders
- 33. 5-Part Intranet Engagement Framework SmallWorlders
- 34. Engaging the Conservatives & Sceptics Reasons to log on
- 36. Internal Comms: Intranet vs Emails
- 38. Reasons To Log On - Summary Reason To Log On • Essential functionalities (essential, exclusive, easy)
- 39. Keeping the Pragmatists coming back Reasons to return
- 41. • Enhancing day-to-day jobs • Personalisation Making an intranet USEFUL
- 42. • Regular Turnover of Content • Personal Relevance • Continuous Evolution Making an intranet INTERESTING
- 43. • Easy to use • Fun to use Making an intranet LIKEABLE
- 44. Reason To Return • Useful functionalities • Regular turnover of content • Personalisation • Continuous improvement plan • Good UX/Usability • Slick/Fun design Reasons To Return - Summary
- 45. Appealing to the Enthusiasts and Visionaries Reasons to Lead
- 49. • Leading conversations • Supporting Others • Ambassadorial Opportunities • Flexibility & Agility
- 50. Reasons To Lead - Summary Reason To Lead • Social Features • User profile pictures wherever possible • Self-service groups/team rooms • Flexibility & agility
- 51. Making the case Reasons to Sponsor
- 52. • Streamlining & efficiency • Creating new behaviours • Measurement
- 53. • Intranet Engagement Score • Business KPIs such as Profit & Growth Intranet Engagement Score
- 54. Reasons To Sponsor - Summary Reason To Sponsor • Streamlined business functions • Support for serendipitous connections • KPIs (based on engagement score) • Measuring tools in place to gather data.
- 55. Creating and Maintaining the Buzz Ways to advocate
- 56. Ways to advocate
- 57. Ways To Advocate - Summary Ways to Advocate • Well defined purpose for intranet • YES! Team strategy • User generated communications • Traditional communications plan • Management involvement plan
- 58. Reason To Log On • Essential functionalities (essential, exclusive, easy) Reason To Return • Useful functionalities • Regular turnover of content • Personalisation • Continuous improvement plan • Good UX/Usability • Slick/Fun design Ways To Advocate • Well defined purpose for intranet • YES! Team strategy • User generated communications • Traditional communications plan • Management involvement plan Reasons To Sponsor • Support for serendipitous connections • Streamlined business functions • KPIs (based on engagement score) • Measuring tools in place to gather data. Reasons To Lead • Social Features • User profile pictures wherever possible • Self-service groups/team rooms • Flexibility & agility 5-Part Intranet Engagement Framework SmallWorlders