This slide deck outlines the differences among the four TrueView ad formats for marketing videos on Youtube. The formats are: Trueview In-search, Trueview In-display, Trueview In-slate and Trueview In-stream.

1. By Kevin Ferguson
@kevinferguson99

2. Video Ads
The Different Formats of
TrueView
1. TrueView In-search Ads
2. TrueView In-display Ads
YouTube Ads 3. TrueView In-stream Ads
4. TrueView In-slate Ads

3. TrueView In-search @kevinferguson99
Where In-search
Ads Are Seen:
On the YouTube
search Page
You pay when viewers
click on your YouTube
ad and begin watching it.

4. TrueView In-display @kevinferguson99
Where In-display
Ads Are Seen:
Next to Videos
On the YouTube
Watch Page
You pay when viewers click on your
YouTube ad and begin watching it.

5. TrueView In-stream @kevinferguson99
Where In-stream Ads Are Seen:
As a pre-, mid-, or post-
roll on YouTube partner
videos of all lengths.
You only pay when viewers:
1. watch your entire video ad
or
2. watch at least :30 of it
whichever comes first.
Also, noteworthy:
1. Viewers have the option to “Skip” In-
Stream ads
2. If the ad is skipped w/in 5 seconds, the
advertiser is not charged
3. Length: :15, :30, :60 or longer

6. TrueView In-slate @kevinferguson99
Where In-slate Ads Are Seen:
Before long-form
YouTube partner videos
over 10 minutes.
You pay when viewers
click on your YouTube
ad and begin watching it.
Viewer Experience: Before a
video plays, viewers choose
either to watch an ad from 1 to
3 different advertisers, or to see
regular commercial breaks
during the video

7. Prepared by:
Kevin Ferguson
SEM Staff Consultant
Adobe Systems, Inc.
(650) 703-0883
kferguso@adobe.com
@kevinferguson99