Social media and social networking is all about nurturing relationships and building word of mouth. You become a better lawyer and build your business through their use. But where do you start? Presentation covers how lawyers can effectively use news aggregators, including Feedly and Flipboard, LinkedIn, blogging, Twitter, and Facebook.

1. Nuts and Bolts of Social Media
Which tools? How do I use 'em?
Kevin O'Keefe
CEO, LexBlog, Inc.

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Listening
Image ℅ Flickr by Ben Stanfield

3. Feedly:
The sites that matter in one place
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Flipboard:
Your social news magazine
Image ℅ Flickr by Shardayy

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Image ℅ Flickr by Nan Palmero
LinkedIn

6. How do I use it?
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Personally crafted profile
Build network
Share items in status updates
Network with people engage in LinkedIn
Take contacts to face to face

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Blogging
Image ℅ Flickr by Maria Reyes-McDavis

8. Define your niche
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Discover your passion
Pinpoint your skills
Identify with your audience
Solve a problem
Establish your goals

9. Building a blog
▪ Independent publication and site
▪ Brand with blog title first
▪ Value of design
▪ Authenticating information
▪ Comments
▪ Viewable on social and reader
▪ Mobile first
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10. Keys to success
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▪ Write to the medium
▪ Blog strategically
▪ Be relevant
▪ Be socially relevant

11. Elements of a post
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▪ Title
▪ Image
▪ One point
▪ Brevity
▪ Keywords and SEO?
▪ Meta description

12. Social delivers news
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Facebook
Twitter
LinkedIn
Google +

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Image ℅ Flickr by Kevin Lim
Twitter

14. How do I use it?
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Start following/listening
Retweet and reply
Create lists
Share items with Twitter attribute
Meet people in the wake

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Image ℅ Flickr by MKH Marketing
Facebook

16. How do I use it?
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Get comfortable with privacy
Social is personal
Share personal and business items
Add "Facebook Friends"
Short form posting

17. Kevin O'Keefe
LexBlog, Inc.
Real Lawyers Have Blogs
@kevinokeefe
http://linkedin/in/kevinokeefe
http://facebook.com/kokeefe
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