site study

1. SITE SELECTION
CRITERIA
A PROPOSED McDonald's SITE

2. INTRODUCTIO
NPROBLEM:
FINDING A PROPOSED
SITE FOR A McDONALD’S
FRANCHISE.

3. CRITERIA
WHAT ARE THE STANDARDS OF
A FAST FOOD RESTAURANT
SHOULD BE CONSIDERED IN A
SITE SELECTION?

4. SITE SELECTION CRITERIA FOR A
FAST FOOD CHAIN
1. REGION AND STATE
2. MUNICIPALITY
3. LOCATIONAL FACTORS
4. LOCALE
5. COMPETITIONS

5. SITE SELECTION CRITERIA FOR A
FAST FOOD CHAIN
6. SPECIFIC LOT CHARACTERISTICS
7. TRAFFIC ARTERIES
8. UTILITIES
9. VISIBILITY
10. COST DATA

6. THE SITE
REGION AND STATE:
REGION VI, ROXAS CITY
CAPIZ
TYPE OF MUNICIPALITY:
SMALL CITY
LOCATIONAL FACTOR:
CENTRAL TRADE AREA
(CITY PROPER)

8. THE SITE
LOCALE
TYPE OF NEIGHBORHOOD
CUSTOMER PROFILE CRITERIA
OTHER TYPES OF BUSINESSES IN NEIGHBORHOOD

9. THE SITE
• PROXIMITY TO EXISTING
FACILITIES
SCHOOL
COLEGIO DE LA PURISIMA CONCEPCION
LIFELINE INTERNATIONAL ACADEMY
HERCOR COLLEGE – RIVERSIDE CAMPUS
SAINT MARY’S ACADEMY OF CAPIZ
INZO ARNALDO VILLAGE ELEMENTARY SCHOOL

10. THE SITE
• PROXIMITY TO EXISTING FACILITIES
HOSPITAL / MEDICAL CENTER
MEDICAL MISSION HOSPITAL ROXAS CITY
MEDICUS ROXAS
CITY HEALTH
CHURCH
IMMACULATE CONCEPTION METROPOLITAN CATHEDRAL
BIBLE BAPTIST CHURCH
SEVENTH DAY ADVENTIST CHURCH
KINGDOM HALL OF JEHOVAH’S WITNESS

11. THE SITE
• PROXIMITY TO EXISTING FACILITIES
MALL / MINI MART / SUPERMART
CITY SQUARE
INJAP SUPERMART
BLACK AND WHITE SUPERMART
LANDMARKS
SPANISH CITY BRIDGE
MANUEL ROXAS ANCESTRAL HOUSE
GIANT CHESS BOARD-ROXAS CITY PLAZA
PANUBLION MUSEUM

12. THE SITE
COMPETITIONS
TOTAL NO. OF FOOD SERVICE FACILITIES IN AREA
TOTAL NO. OF OPERATIONS SELLING LIKE FOODS
TOTAL NO. OF OPERATIONS SELLING SIMILARLY LIKE FOODS
TYPE(S) OF FOOD AVAILABLE
LEVEL OF SERVICE
ALCOHOLIC BEVERAGE AVAILABILTY

13. THE SITE
SPECIFIC LOT CHARACTERISTICS
EXACT SIZE AND SHAPE DIAGRAM
ESTIMATED SQUARE FOOTAGE COMPUTED

14. THE SITE
SPECIFIC LOT CHARACTERISTICS
SOIL MAP
SLOPE
EROSION
EARTHQUAKE

15. THE SITE
SOIL MAP

16. THE SITE
SLOPE

17. THE SITE
EROSION

18. THE SITE
EARTHQUAKE

19. THE SITE
TRAFFIC ARTERIES
TRAFFIC COUNTS
STREET PATTERNS AND FLOW DIRECTION
NO. OF LANES
SURFACE TYPE AND CONDITION
PUBLIC TRANSPORTATION
SIDEWALKS AND LIGHTING
DISTANCE FROM TERMINALS

20. THE SITE
TAFT STREET GOING TO BURGOS STREET – ONE WAY

21. THE SITE
LEGASPI STREET - T WO WAY

22. THE SITE
TAFT STREET FROM Arzobispo Street – ONE WAY

23. THE SITE
LEGASPI STREET – TWO WAY

24. THE SITE
UTILITIES AND MUNICIPALITY SERVICES
ELECTRICITY
GAS
OTHER ENERGY SOURCES
WATER
SEWERS
POLICE PROTECTION
FIRE PROTECTION
HYDRANTS
TRASH COLLECTION

25. THE SITE
VISIBILITY
DRIVING
WALKING

26. THE SITE
COST DATA
SITE COST
COST PER SQUARE METRES
TAXES