Ran Haklai, GM, uTest IL gave a talk about Media Giants Catch-22 of the Digital Age” at the Transitioned Media Conference.

1. The Catch 22 Of the Media Giants
Ran Haklai, GM uTest IL

2. |
Who we are
2
 uTest is the In The Wild Testing Company
 Founded in 2007 (Launched in August 2008)
 Privately held ($37.5MM raised in VC funding)
 Global Presence (5 Offices in USA, 2 in Europe, 1 in Israel)
 Was recently named 8th in Forbes America’s Most Promising Companies list
 Community of 80,000+ of testers from 190 countries
 2000+ Customers WW including almost all the known media players

3. 3
Software Landscape is Changing
No company or industry is immune

4. This is the age of Apps and Mobility

5. Worldwide Super-Brands engage their
Customers via their Digital Assets

6. Engagement via Technology at its best

7. Media companies situation is more
complicated
Media companies are now turning to web &
mobile apps as their main source of distribution.
Increasingly, their apps
are their brands

8. What can possibly go wrong?
• Users less tolerant of
spotty quality
• Social & app stores give
every user a megaphone
• Cost if users
dissatisfaction is
immediate and higher
than ever

9. • Crawls all app stores
• Running Semantic
Analysis
• Ten key Applause
Attributes
• Review stream using
Applause Signals
9
App analytics platform- Applause synthesizes this mountain of user
feedback into an easy-to-consume Applause Score.

10. Technology Startups are invading Media
domain, offering outstanding experience
Increasingly, these apps are
becoming the user’s choice
Alternative content and talents evolves separately and
being merged with the apps in the hands of the users

11. To which app will my
finger go?

12. Thank You
Ran Haklai| General Manager, uTest Israel | ranh@utest.com