Part 2 of my talk with Lyn Jeffery at SXSW. Audio available here: https://soundcloud.com/officialsxsw/imitation-as-innovation

1. VS
Lessons From The Shanzhai
Kris Gale
VP of Engineering — Yammer, Inc.

2. What is Disruption?

3. Competition Disruption
Vs Vs
Vs Vs
These Companies provide the These Companies provide the
same value the same way same value in different ways

4. Attrition Warfare Maneuver Warfare
• Centralization • Decentralization
• Command and Control • Delegation of initiative
• Careful Pace • Speed

5. How are the Shanzhai demonstrating the
advantages of maneuver warfare?

6. Companies are vulnerable to disruption

7. What if companies organized around the
value they provide?
Mailbox + DVD’s Video Streaming

8. The Shanzhai aren’t a single company, so
they’re necessarily decentralized.

9. Rules of the Shanzhai

10. Design nothing from scratch
Make time for innovation

11. Innovate at small scale
Allow everyone to innovate

12. Share as much as you can
Work openly and break down silos

13. Sell it before you make it
Don’t build solutions in search of problems

14. Act Responsibly in the Network
Assume and maintain trust

15. The Shanzhai provide a model for
decentralized innovation.

16. Questions?