The document discusses how cognitive computing is transforming HR and the employee experience. It provides examples of how cognitive systems can understand language, learn from data, and reason to enhance HR functions like recruiting, onboarding, learning, and employee support. Applications of cognitive computing discussed include a matching tool that recommends job candidates, a cognitive assistant that provides on-demand HR information to employees, and solutions that deliver personalized learning and improve customer service interactions. The document advocates that HR leaders understand their data opportunities and build trust as they strategically enhance HR with cognitive technologies.

1. THE NEW HR
KHALID RAZA, IBM
@KHALIDRAZA9
How cognitive computing is transforming HR and the employee experience
Cognitive

2. Be Social!
Let's start by tweeting
#COGNITIVEHR
@KhalidRaza9

3. KHALID RAZA, IBM @KHALIDRAZA9
WHAT IS COGNITIVE
and what is Analytics?

4. KHALID RAZA, IBM @KHALIDRAZA9
WHAT IS COGNITIVE
and what is Analytics?
Cognitive computing extends analytics levels to new kind of data, using new technologies. Let us look
at each of these.
Data: In a nutshell, cognitive computing is especially useful when data is a large corpus of free text
documents. Think of Wikipedia, which was the data used for Jeopardy Watson. Think of the scientific
literature used in Watson for Oncology. In these use cases, cognitive computing is used to analyze
millions of free text documents to support a wide range of activities.
New technology: Dealing primarily with unstructured data and free text, cognitive computing drags on
technologies like natural language processing and machine learning. It can be seen as the current
generation of artificial intelligence machines. In particular, you don't program a system like Watson,
you educate it. Rather than coding into the system, you merely provide a large set of training
examples. For instance, Jeopardy Watson has been trained with a large number of Jeopardy questions
and their corresponding answers.
Analyics Journey: Watson offerings range from descriptive use cases such as data exploration to
prescriptive use case like recommending a cancer treatment via diagnostic and predictive use cases
like finding relations between concepts and ideas buried in literature.

5. KHALID RAZA, IBM @KHALIDRAZA9
JOE, OUR NEW EMPLOYEE
His first day at work!
Where are information, resources and support?
Where are people to share ideas with?
A desk neighbour works in a different department
and is not much help
Manager is busy preparing a presentation, and
the employee service desk will take 8 hours

6. KHALID RAZA, IBM @KHALIDRAZA9
LET'S MAKE IT AWESOME
Automatically
provided the
names and contact
information for
three people he
could connect with
on his first day?
KHALID RAZA, IBM @KHALIDRAZA9
Joe gets
welcomed with
new hire
information on
his mobile
device that was
tailored to his
first assignment
A chatbot on
his phone and
laptop which
could quickly
answer his
questions any
time
Joe receives
personalized
training
suggestions
based on
what he likes
and needs

7. KHALID RAZA, IBM @KHALIDRAZA9
JOE, OUR NEW EMPLOYEE
His first experience at work!
Automatically
provided the
names and contact
information for
three people he
could connect with
on his first day?
Joe gets
welcomed with
new hire
information on
his mobile
device that was
tailored to his
first assignment
A chatbot on
his phone and
laptop which
could quickly
answer his
questions any
time
Joe receives
personalized
training
suggestions
based on
what he likes
and needs
KHALID RAZA, IBM @KHALIDRAZA9
In a cognitive organization, Joe’s first
experience would be quite different. He
would feel connected and confident that
he has the right tools to succeed. Joe
would be off to a great start.

8. KHALID RAZA, IBM @KHALIDRAZA9
TALENT + TECHNOLOGY
KHALID RAZA, IBM @KHALIDRAZA9

9. Building on existing HR
investments in technology
and process, including core
HR platforms, cognitive
solutions provide an
opportunity to improve the
overall employee
experience, reduce costs,
and increase the accuracy
and quality of HR services.
KHALID RAZA, IBM @KHALIDRAZA9
IBM Institute of Business Value

10. Cognitive systems
learn and improve
through every data
point, interaction
and outcome,
building a deep and
broad knowledge
base that is always
up-to-date.
LEARN
Cognitive systems
grasp underlying
concepts, form
hypotheses, and infer
and extract ideas.
They rapidly
synthesize
information to
produce relevant and
meaningful
responses.
REASON
Receive and process
unstructured
information like
humans, understand
language patterns
and sensory inputs,
including text,
pictures and auditory
cues.
UNDERSTAND
KHALID RAZA, IBM @KHALIDRAZA9
WHAT CAN COGNITIVE
SYSTEMS DO

11. D O E S H U M A N
R E S O U R C E S A D V I C E
N E E D T O C O M E F R O M
H U M A N S ?
For cognitive HR to take hold, employees
need to be just as comfortable taking
advice from cognitive applications as they
are from humans.
KHALID RAZA, IBM @KHALIDRAZA9

12. EASTWAY UNIVERSITY OF HUMANITIES WWW.EUSS.EDU/EIPA

13. Forum Engineering is a Japanese company
that places engineers into client organizations
with specific short- or long-term placement
requirements.
Its traditional matching process proved slow
and inaccurate, and wrongly matched
candidates resulted in client dissatisfaction
and additional costs. To better serve clients,
Forum Engineering used IBM Watson
technology to employ a cognitive computing
solution that uses natural language processing
and cognitive search capabilities.
The tool not only analyzes the structured data
the company has always collected, but also
sifts through unstructured data in internal
files to recommend the most appropriate
candidates for each position. Now that
matches incorporate factors such as
personality, skill and cultural fit, vacancies are
accurately and appropriately filled six times
faster.
COGNITIVE
RECRUITING
MATCHMAKER
KHALID RAZA, IBM @KHALIDRAZA9
EXTRAORDINAIRE

14. In 2016, IBM introduced a cognitive assistant
called CHIP for a variety of scenarios such as
onboarding new hires and supporting acquired
and outsourced employees.
It provides employees with a “one-stop shop”
knowledge base for HR programs and policy
information. CHIP can also be used to send
targeted push notifications about required
tasks (for example, completing the new-hire
checklist, business conduct guidelines or
benefits enrollment).
By providing reliable on-demand answers to
commonly asked queries, CHIP helps enhance
the employee experience, improve
productivity and reduce HR service costs.
COGNITIVE
ONBOARDING
EMPLOYEE
SERVICE AT
YOUR
FINGERTIPS
KHALID RAZA, IBM @KHALIDRAZA9

15. In 2016, IBM introduced Your Learning, an
internal tool powered by Watson cognitive
technology that provides access to
personalized talent development strategies
for every employee.
The site curates tailored learning based on a
user’s preferences, job history and career
goals.
With 30,000 learner transactions a day, Your
Learning searches relevant structured and
unstructured data from more than 30 internal
and external sources to bring together current
online content, classroom training and key
resources, allowing employees to build
knowledge anytime and anywhere.
COGNITIVE
LEARNING
IT’S
PERSONAL
KHALID RAZA, IBM @KHALIDRAZA9

16. A large, global consumer products company
wanted to reduce time spent on complex calls
to its HR service center, as well as improve
overall employee satisfaction rates with the
HR department.
It recognized that employees expect a
frictionless interaction on the channel of their
choice, supported quickly and effectively by
service desk advisors.
The company introduced a cognitive solution,
powered by Watson technology, which
provides omni-channel access to the service
desk.
The solution seamlessly integrates and
synthesizes information to extend and
augment the advisor’s expertise, allowing for
more timely and accurate responses. A 25
percent improvement in employee satisfaction
with the HR service center was reported after
just one month.
COGNITIVE
HR
ANY WAY
YOU LIKE IT
KHALID RAZA, IBM @KHALIDRAZA9

17. KHALID RAZA, IBM @KHALIDRAZA9
HR TRANSFORMED WITH
WATSON
KHALID RAZA, IBM @KHALIDRAZA9

18. B E G I N N I N G Y O U R
C O G N I T I V E H R J O U R N E Y
Consider how cognitive will strengthen your HR transformation
Understand the possibilities of your data
Build trust and engage people
Enhance and expand strategically across HR
KHALID RAZA, IBM @KHALIDRAZA9

19. THANK YOU!
Have a nice day!
KHALID RAZA, IBM @KHALIDRAZA9