- 2015 Content Marketing World keynote presentation - As we gather to celebrate the amazing opportunities content marketing provides us, it’s important to face head-on the challenges it poses. With all the time and energy content strategy requires, it’s sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping—and not harming—our cause? You’ll learn: - What committing to content marketing really looks like - How content strategy can save your sanity - How successful content-centric organizations are evolving - What “content success” means to our customers