2. 2
EXECUTIVE SUMMARY
Sky Energy SdnBhd is a trading shop that sells watch power bank. Our
business will be operating at No 11-1, JalanPusatPerniagaanSg. Jelok, 43000
Kajang, SelangorDarulEhsan. The reason why we agreed to operating at this
place is because this place are located near to the commercial place in Kajang
that is Metro Point and Metro Kajang other than easy public transportation to get
to our place. We also choose this place based on the population of the people at
Kajang as we can see that Kajang has the big population of people who love to
use a powerbnk and it is a big potential for us to sell our product. The type of this
business is a Partnership form that built up by 5 partners, whereby each partners
contribute RM 30,000 where all the total contribution is RM 150,000.
The objective of our business is to provide the watch power bank and also
information about it to the power bank lovers. Other than selling the products, we
also provide membership to our loyal customers which they are been given the
member’s pri vileges from our shop which other customers don’t have. The
privileges for our members are that they will be updating with the latest design
about pattern, color and also other specifications. Based from our research that
we have conduct before we agreed to form this business, we found out that the
only nearest competitors will be at Semenyih which it will be about 4km to
Kajang. Furthermore, the competitors only sell the power bank unlike us who
focusing mainly on the new innovation of the power bank and start up a new
trend of watch power bank.
As in the future we are hoping that we can expand our business by having
more branches and perhaps we can be the largest watch power bank store in
Malaysia. We believe that watch power bank has it owns groups of fan and it has
been widely spread as it has become a new trend in not just Malaysia but in
Japan and most of the developing countries. From there we believe that we can
gain our opportunity by following the trends of the consumers.
3. 3
BUSINESS IDEA AND GOALS
Product that we design which will facilities all phones for android namely is
“watch power bank”. Watch power bank are the combination between the normal
watch and innovate it with the power bank in 1 thing. This is also come with the
USB intermediate wire to charge the power bank included. We design this
product is to easy consumer parties it bring that product to where only they go.
Contrasts with our product design consumer watch can bring and charge the
android anywhere with the USB wire and watch only for the period that is old.
MARKETING
For marketing we use the marketing strategies is 4Ps for our product. In
first P is product. We make this product to give easy to customer and the
customer can brought the product is anywhere. Second is price we take the price
is very low. For each uni t we sell just about RM 150 only. For the third is about
our place. Our shop is at Kajang Selangor. We choose a strategic place to open
our company and shop. The last is about promotion our company promote our
business by creating a banner; advertise in television advertising, radio, and
catalogue/pamphlet to view our product description.
FINANCE
We process or create this product by using a capital from ourselves
namely our nest egg to create be facilities all those people wish to use our
product. Other than that nest egg that we use, we also made loan money on
prominent bank in Malaysia to support our capital to create this product. Nest egg
we use as much as RM 150,000. Money that we borrow a loan from bank as
much as RM100,000 to back up our business operation if something loss
happen. Total amount we use to provide this product “watch power band” is RM
250,000. And price for per unit is only RM 150.
4. 4
BACKGROUND OF THE BUSINESS
Name of the business : SKY ENERGY SDN BHD
Address : No 11-1, JalanPusatPerniagaan 1, Sg. Jelok,
43000 Kajang, Selangor DarulEhsan.
Telephone Number : 03-87360042
Fax Number : 03-87360043
E-mail : skyenergy@yahoo.com
Website : www.skyenergy.com.my
Form of Business : Partnership
Main Activity : Selling a new trend of watch power bank.
Date of registration : 15TH DECEMBER 2012
Date of commencement : 1ST JANUARY 2013
Initial capital : General Manager RM 30,000
Administration Manager RM 30,000
Operation Manager RM 30,000
Marketing Manager RM 30,000
Financial Manager RM 30,000
Total RM 150,000
Bank : CIMB Bank
Account no : 05-111850572204
1.3 COMPANY PROFILE
5. SKY ENERGY SDN BHD
Sky Energy SdnBhd established in 2013 is an enterprise specializing in
developing edge products of computers. We specialize in research,
development, and production. We have export our business from China to
Malaysia which located at Kajang, Selangor.
Our company has over 100 employees, and we are expecting to currently
exporting 85% of our products all over the world. We have strong technique work
team. Our well-equipped facilities and excellent quality control throughout all
stages of production enables us to guarantee total customer satisfaction.With the
aim of "Enjoy your life", our watch external power bank can make your life more
interesting and enjoyable. According to their humanity concentration design, they
will make your life more convenient. In the future, we will constantly bring in new
technology, and improve techniques in order to make our products meet various
requirements of customers and create larger profits for them.
Our watch external power bank also offer a high standard products in
order to ensures the quality, environmental friendliness, safety using, reliability,
efficiency and interchangeability at an economical cost, with constant product
improvement to satisfy and meet our client's quality demands.If you are
interested in any of our products or would like to discuss a custom order, please
feel free to contact us. We are looking forward to forming successful business
relationships with new clients around the world in the near future.
5
6. This is the location of our company at China which located at Shenzen, a major
city in China. We joint venture with Yoobao Company from home country and
Swatch Company from Malaysia in order to export and market our Watch Power
Bank at Malaysia.
6
COMPANY CULTURE
We place high value on our business concept:
Safety - human-oriented, safety comes first
Quality - art of more, commit to excellence
Sincerity - sincere operation makes great business
Harmony - share the future with our clients
Our
company
Our tenet is to offer opportunities for suppliers and create benefits for
agents as well as to provide good platform for our employees and participate in
7. creating a harmonious society to realize a harmonious, continuous and healthy
development. We respect every employee as we believe that the success of an
enterprise is the success of its employees.
CHARACTERISTICS OF OUR TEAM WORK:
i. Clear Objectives: a clear objective can bestir our members to sublime
personal objective to group objectives.
ii. Special skills: our members have the techniques and abilities to realize
their objectives with great teamwork spirit.
iii. Mutual trust: trust brings enthusiasm.
iv. Commitment: committing loyalty to the work team and willing to do their
job actively for the purpose of group success.
v. Efficient communication: exchange information through a smooth way,
help the management personnel to guide their work and eliminate any
potential misunderstanding.
7
VISION:
To be a well-known manufacturer of trendy watch power bank in Malaysia.
MISSION:
To spread the watch power bank culture.
To maximize profit through action figures and power bank selling.
OBJECTIVE:
To fulfill the customer’s demand on power bank that is widespread now.
To provide the customers with the watch power bank trendy as this is rare
to found at Malaysia yet.
To help the people to keep running their phone battery power.
8. 8
BUSINESS GOAL:
GOALS CORRESPONDING OBJECTIVES
Improve
Profitability
Net profit as a percent of sales & investment
Net profit per share of common stock
Increase
Volume
Market share
Percentage growth in sales
Sales rank in the market
Production capacity utilization
Provide
stability
Variance in annual & seasonal sales volume
Volume in profitability
9. 9
INTRODUCTION TO PRODUCT IDEA
(WATCH POWER BANK)
Power bank is also called “plug-in battery, external battery, back up
battery and charging battery” of the digital products. The concept of power bank
is with the popularity and rapid growth of digital products. Its definition is
convenient and easy to carry large-capacity. Digital product functionality is
increasingly diverse.
With the development of global economy and the improvement of people's
living standard, there are more and more portable digital products involved in
people's life, such as mobile phone, PDA, MP3, MP4,etc. which all come with
batteries. However, these batteries cannot meet people's need of ordinary use
because of their low capacity. Furthermore, it's their busy working period while
you are traveling or on business trip. It often happiness that , while you are
talking on phone, or you are taking pictures with your digital camera, or you are
working with your PDA, etc., the batteries run out of power. How anxious and
helpless you will be under these circumstances. Moreover, it's unreasonable for
you to buy a backup battery for each device. Not only wi ll it cost you much
money, it also increase burden to your trip.
Therefore, we developed a new kind of "universal battery" that can solve
the problem of power supply for most portable equipment. It's our latest product
Watch External Power Bank. Watch External Power Bank is continuously valued
by the people. In the chaotic market, more and more the insecurity factors
appear. Power bank must have protective measures for short circuit, overcharge,
over discharge, constant voltage and other supply problems. They should be a
high performance power management technology.
11. 11
SPECIFICATIONS
Color: black, white, red, blue, yellow, purple and pink
Battery
- Type: Li-ion polymer battery
- Capacity: 1500mAH
- Full Recharge Time: 5 hours (via USB)
- Working Temperatures: -10 C to +50 C
Power Output Port: Mini-USB - additional stretch extension cord allows
you to reach electronics without taking off the watch
Dimensions: 250mm x 35mm x 15mm (L x W x H)
Weigh : 80g
Can work with Portable smart phone power charger, portable PSP and
media players
Style: Watch External Power Bank
Type: Emergency / PortableType: USB
Trendy : Power bank
PACKAGING & DELIVERY
Packaging Details: Gift box or per your request
Delivery Details: 3-5 days once deposited
MAIN CHARACTERISTIC
1. Rechargeable LI-ION battery
2. Portable, light weight and
durable in quality
3. Wrist watch
4. Comfortable Life
5. User-friendly
6. Saving time
12. 12
DIRECTION TO USE
1. To charge the wristband portable battery
To charge the watch power bank, please use the USB to Mini USB charging
cable from the cable box of the watch power bank’s portable battery. Plug USB
end to any standard USB port and plug the Mini USB end to the watch power
bank’s portable battery. While chargi ng, the 4 LED lights of the watch power
bank’s portable battery will turn on to indicate the device is under
charging. When charging is finished, all 4 LED lights will be turned off.
2. To charge user’s own devise
Plug the Mini USB to 3511 DC female cable to the watch power bank’s portable
battery and choose the suitable connectors to charge their device.
Note: The wristband portable battery only provide the standard USB
power to the device, which is 5V 500mA.
3. Check the power level of the wristband portable battery
To check the power level of the remaining electricity stored in the watch power
bank’s portable battery, please press the button on the middle of the watch
power bank’s portable battery.
1 LED turn on == over 25% power left
2 LED turn on == over 50% power left
3 LED turn on == over 75% power left
4 LED turn on == over 90% power left
14. SURVEY ON STUDENT UNIKL AND KPTM
14
Marketing Objective
Our company also has the marketing objective to achieve.
To achieve the target profit for the first year
To ensure the product can be completed at the date line
To give the good product to the customer
To make sure our promotion can attract more new and potential customer
1. Market Research
Our research also will be based on market segmentation. We choose two education
centres around Kuala Lumpur which is Universiti Kuala Lumpur and Kolej Poly Tech
Mara Cheras as our research place to get information about rating of students who like
to use watch power bank. We choose randomly male and female of 100 students from
UNIKL while 100 students from KPTM to make research. Based on our information,
there are 1,200 students at Universiti Kuala Lumpur and there is 2,100 students at Kole
Poly-Tech Mara Cheras. Below are the percentages of student who are the using power
bank in their daily life.
Table 1
40
60
KPTM
UNIKL
15. From the survey by giving questionnaire, it shows that there are 60% from 100 students
of UniKL are using power bank and overall of them giving a positive feedback about our
product we are proposing which is watch power bank, while there are 40% of 100
students in Kolej Poly Tech Mara Cheras are also giving a feedback like that. Both of
this education centres mostly their student are high living standard. From this survey,
we conclude this product have quiet demand among student because totally get more
than 50 percent supported to market this product.
15
Interview
We has interview the student based on their opinion with the current power bank
in the market and what the improvement they want to make with it if giving
chances. The example question that we ask such as “is it this product could go
far?” .The answer that we get mostly supported by them. Also we interview them
what is their opinion about this watch power bank whether it can give benefit and
satisfaction to them or not.
Table 2
Source: Wikipedia (Smartphone)
16. 16
Survey
With this technology era, most people are using the smart phone. Based on
survey Table 2 above, entire people give comment that their smart phone is quite
fast run out of battery. So they need a power bank to supply extra battery for their
smart phone. So the power bank becomes a need in their lifestyle. The light
weight, small size and good design are more preferable as it is easy for them to
bring while lecture.
(Please refer to the finding research of survey at the last page in marketing
section)
Facebook
Everyone knows Facebook has become a famous medium of communication
between people in social media nowadays; we take a chance of this issue of
advantage our product inside it. We make the page of this watch power bank by
to see how many people like about this product. The comment and review given
by them show that this product have demand and can be market in Malaysia.
Here is the home page of our Facebook product.
17. 17
Secondary research
We got the secondary research via information from user of power bank. Most of
them give opinion to create some new that have specification such as light and
easy to hold. Other than that, these products are still considered as new product,
so there are a few percentages of users that give comment about this product.
MARKET ANALYSIS
Description of products or services
Watch power bank was established to manufacture, selling and distribute the device to
customer every day. We are interested to do this business because this device is
helping people that need charge of hand phone and fully extract with combination of
time and charging. There are several facilities of watch power bank which is battery
hand phone energy booster, time facilities, and easy to carry as it is light weight.
18. 18
Market Growth
In recent years, power bank market demand continues to increase. As emerging
markets, because of the lack of standardize export, low barriers to entry, many size
battery enterprises together into the industry, the power bank market shows the
situation of good and evil people mixed up, and there has been a vicious competition.
As mobile phones, cameras, tablet computers and other digital products
unceasing popularization, watch power bank also ushered in the huge market in recent
years. In the second half of 2011, power bank market started in explosive growth under
the drive of interests. At present, more and more enterprises have entered the field
around China.
If this product could success on Chi na, why it is can’t be market at Malaysia?
Actually, this product could enter Asian market with high percentage because it is a new
product for Asian.
Market Growth Watch Power Bank China
(Source: Magazine Mobile C Device (2013 July) )
40%
35%
30%
25%
20%
15%
10%
5%
0%
2011 2012 2013
19. From chart above, the market of watch power bank increased by easy stages even
though only a few percent. This product has been launched since 2011 and increased
only 5 percent, then it increase a little bit that is 2 percent. But it could give big impact to
market for such new product to enter market.
SURVEY OF OCCUPATION OF PEOPLE IN
MALAYSIA
19
Market Size
Watch power bank is a business that sells device and action figure and our main
focus is to fulfill customer requirement by providing a complete facility for gadget lovers.
Because of that, we have identified the target market for our business which is the
customers around Kuala Lumpur.
To make sure that we know who our potential customers are, we have
segmentation the market so that we know more about our potential customer. By
questionnaire, we have survey the information we needed include occupation,
percentage that know user, location, action figure and device spend in month.
PROFESSIONAL
WORKER
STUDENT
GENERAL WORKER
This chart shows the survey of occupation among people in Malaysia. As to fulfil
requirement, we choose 100 people for the purpose survey. 36 percent of them are
professional worker, 34 percent are student and 30 percent are general worker. For the
professional worker normally they need watch power because this group always busy
with matter at office and it will make them not enough time to charge their smart phone
20. and become difficult when they need to make an emergency call in the low battery
supply. They are need an extra battery supply that is easy to carry and can give a good
facility to use.
For the student, in this modern era, there are a lot of social media which wi ll be a
medium of connection between people such as Facebook, Twitter, Instagram, WeChat
and etc. Addicted with this social media will lead to smart phone running out of battery
when the social media has become a priority for them to update every moment. Student
can use watch power bank while attend lectured time. For the general worker such as
dispatch and driver also encouraged to have this device because this could be
advantage for the long journey to make them comfortable while driving on road.
TARGET CUSTOMER IN A YEAR (action figure average)
Normally per device watch power bank could be sold:
RM135 (per item) X 10 (person) per day = RM 13, 50.00
Total (1month) = RM 40,500.00
20
TOTAL IN YEAR
RM 40,500.00 X 12 = RM 486,000.00
21. 21
Target market
i. Geographical Segmentation
Geographic segmentation tries to divide markets into different geographical units:
these units include:
Malaysia
At Malaysia, watch power bank is the one of new product that still being
considered to enter markets because the website that sell this product at
Malaysia only Alibaba trade.com. So this show the growth of this product are still
low’s because no competitor.
To fulfill the sales of watch power bank, a few areas will be press to make this
device could get demand. The certain area include all state from north to south
that could be become biggest demand.
Asian
Asian people likely more to hangout because the weather is average, so when
they more preferred to hangout this make their battery life hurry to be end, as the
smart phone is bad in supplying a phone battery capacity and it is difficult to
always find a plug to charge it.
City
City people always busy with activity and it make them sometime forgot to charge
their smart phone in fully battery percentage. Uncomfortable with their situation,
they need a power bank that ismore light in weight and easy to carry which also
convenient to use.
22. Result of Finding Research
Based on Survey That Have Been Done
22
A) OCCUPATION
B) SALARY
Series1,
Working,
35%, 35%
Series1,
Unemployed
, 5%, 5%
Series1,
Student,
60%, 60%
Chart Title
Working
Student
Unemployed
Series1, <
RM1,000,
50%, 50%
Series1, RM
1,500-RM
2,000, 15%,
15%
Series1, RM
1,000-RM
1,500, 25%,
25%
Series1, >
RM 2,000,
10%, 10%
23. C) FIRST FEEDBACK ABOUT WATCH POWER BANK
23
D) POWER BANK USER
E) PRICE OF POWER BANK SPEND BY USER
Series1, Yes,
35%, 35%
Series1, No,
65%, 65%
Series1, Yes,
65%, 65%
Series1, No,
35%, 35%
Series1,
RM 150,
70%, 70%
Series1
, RM
80,
20%,
20%
Series1, >
RM 100,
10%, 10%
24. 24
F) FREQUENCY OF USE
G) HOW ABOUT OUR PROMOTION
Series1, Yes,
90%, 90%
Series1, No,
10%, 10%
Series1,
Satisfied,
40%, 40%
Series1,
Dissatisfied,
10%, 10%
Series1,
Average,
50%, 50%
26. Our Company chose to build a good relationship which is joint ventures with our
suppliers to run the business. Our company partners are Yoobao from the home
country, and Swatch from Malaysia. Other than that, we also build a relationship with
Celcom and Picom Pc Fair to help us promote, develop and expand our product to
international. Thus, we communicate with them, make a good relationship and also put
some effort and trust to build up each other and we try to give benefit for both parties.
To make our business successful in future we continuously connected with our supplier
to have a strong relation with them.
26
1. YAOBAO
Yoobao is the biggest company which sells a variety type of power bank. Yoobao
Corporation has set on their name in the top company in this market. We grab on
this opportunity to make a business relationship by make them as our supplier to
supply all the material of doing a power bank and use their name in order to
promoting our product.
To save our cost and budget, we order the things from our supplier in four times
a year. This means at once in 3 months because we want to maintain the quality
of our products.
2. SWATCH
Swatch is already reaching the top of the watch industry. We had chosen
Swatch to be our supplier to supply watch to our company. The watch that has
been made will we renovate it with the Yaobao component of doing the power
bank.
Besides, Swatch is a well-known brand and famous at Malaysia. So when
customer familiar with this brand automatically customer will recognize our
product and they believe the quality at our watch power bank. Furthermore, we
choose digital type of watch and water-resistant. Thus, our watch power bank
looks like adventurous and resilient when people use it.
27. 27
3. CELCOM
Celcom had provided a special rack for the power bank from any company who’s
paid for them a loyalty to put their power bank at that rack. So, from that chance,
we had paid a loyalty to Celcom to put our product on that rack, so that we easily
can catch on customer’s eyes to look and view on our watch power bank.
4. PICOM FAIR
As we know that PICOM Fair are the biggest event for computer and gadget. The
event will be held on every year, and there has a mi llion visitors to come there to
survey on latest gadget. We alert on this issue and take this opportunity to join
the fair and promoting our new watch power bank to people.
28. 28
PROMOTION
To introduce our business to our customer, we have done some promotion
strategies that contain information about our business’s product with the purpose to
attract our target customer.
Signboard
Besides using banner and business cards to promote our business, we also use
signboard for our shop to let people know about our business and services that we
offer. It also makes it easier for those who want to find our shop. We put our company’s
name, registered number, telephone and fax number.
Launching event
We will launch our shop by doing a launching event. In that day, we will organize a
game and contest and we will distribute our shop free t-shirt to contestant and to lucky
guest. The budget is RM10,000. The event will be held at our shop in after a week we
open our shop. The event will be advertised at social media, television, banner and
brochure. All competition entrance is free.
Internet
We have our own website which the customer can browse to see us on line by typing
http:// www.skyenergy.com.my. With this website, we can communicate with our
customer to get a feedback from our services and get recommendation to improve our
business. We found that these tactics are the most effective way for us to gather the
information. For instance we are giving the feedback form to our existing customer to
improve or retain the best service of us to customer.
29. Figure (Website Sky Energy Sd.Bhd)
Other than that, Everyone knows Facebook has become a famous medium of
communication between people in social media nowadays; we take a chance of this
issue of advantage our product inside it. We make the page of this watch power bank by
to see how many people like about this product. The comment and review given by
them show that this product have demand and can be market in Malaysia. Here is the
home page of our Facebook product.
Figure (Facebook Sky Energy Sdn.Bhd)
29
30. We also will advertise our shop in popular web such as PICOM PC Fair. We
advertise at this web because it is a place for power bank fans to updates their info.
Advertising our business in internet would help to introduce the business to everyone.
The cost of fee to web creator will be RM800.
30
Business card
We have ordered business cards from Happy Advertising and the cost for 1 person for
this business card is RM10 for 1 box. We use it as to promote our business. This
business card will be given to our customers because this is the easier way for our
customer to contact us back to ask for our services.
Banner
We use a very different banner for our business. The banner will be really colorful ad
creative and we will hang it in front of our premises. With this promotion strategy, it will
help our customer to find our place easily as we will place it at the top of our bui lding.
Our customer can easily know the place and familiar with it and for the next time visits
they will not have any problem to find the place because we are using a large banner
with a clear title of “SKY ENERGY”. The cost of banner is RM1.50 for one square feet.
Advertisement
We wi ll advertise our shop through a well-known web such as at PICOM PC Fair. Lot of
new product will be advertising there. So, it is our opportunity to promote our shop. The
cost to advertise in those magazines is RM 1000 for one issue. The size is half page
horizontal bleed and the size is 13.5cm x 19cm.
31. 31
EVALUATION OF MARKETING
From the point above we can see the marketing strategies are suitable and mix
with the operational and financial status. It could be the first model to achieve the
objective of marketing. We can predict that in the next 6 months of our business
operation, we are able to reach our target market and believe that our customer
increase year by year following the trend. In the period within 6 months, we also believe
that people are well-known about the born of watch power bank which is the first
innovation product of power bank.
In the planning of promotion, within the period, we will be establishing a new
small branch in other place in order to reach our customer nearer. We will build up a lot
of banner, brochure and pamphlet to promoting our product. Also, we will start create an
advertising at television to make people easy to get the information about our product,
by promoting an actress to be our model for this product.
This is based on our sales trend predictable which we are predicting it to be
increasing year by year, as this is a new innovation product and fewer competitors to be
competing. We also will sign the agreement with the PICOM to be the one of the
compulsory booth to promote our product when the carnival of PC Fair every year. This
will give us the big opportunity to larger our market. Within the period also, we are
predict that our product are well-known among others. We will expanding our business
scope to the multi-level marketing which we will provide the opportunity to other people
who are interested to join our business as a reseller of our product and make a profit by
selling it and collect the point of purchasing.
32. 32
CUSTOMER RELATIONSHIP
Creating and nurturing a strong relationship with a customer is the key to the
ongoing success of a business. A strong customer relationship not only means that the
client is likely to keep doing business with a provider over the long-term, it also means
that the chances of that customer recommending the company and its products to
others are greatly enhanced. For Sky Energy, we had 5 ways on how we are going to
keep and maintaining the relationship with our customer.
Maintain Multiple Lines Of Communication That The Customer May Use
Along with traditional communication tools like telephone calls, site visits, and
mailings by post, offer email, instant messaging, client forums and online access
to customer usage and billing data. But following the trend, we will also follow up
our customer via wassap, facebook, forum on blog, and group of text messaging.
Multiple options means that clients who do not care for telephone calls and prefer
the convenience of communicating via email can participate in ongoing
interaction on their terms.
Provide Full Disclosure When Interacting With A Client
This means we are focusing on providing a complete answer in response to the
customer queries and concerns. We also will always be honest in those
communications and set reasonable expectations for getting back to clients if we
need to do some research before making a response. Doing so leaves the
impression that what the customer will thinks matters greatly and that the
customer is in fact of our priority.
33. Actively Seek Customer Feedback
This way that used by Sky Energy has includes seeking suggestions on new
features or products that would interest the customer, as well as critiques of
current products and features. We will always listen carefully and respond in a
manner that lets the client know we understand the suggestions or critiques that
have been offered. We will always thank the client even if the comments are
negative.
Membership card and loyalty card
We also will value our customer by giving them a membership card as the
attraction to them keeps purchasing with our company. The discount is provided
as 15% less. We also will give them a mystery gift if they had bought our product
more than 5 times. This will make our customer feel love with our services and
will suggest to their family and friends to also buy our product.
33
Warranty Card
The warranty card is given to our customer for purchasing our product as we are
very care about the safety of our product and also our customer satisfaction. This
also was called as a post-purchased, where we will keep maintaining our
relationship with our customer. In one year, if there are any broken on our
product as it was our fault, we will change it one-to-one with the new watch
power bank to our customer.
35. As part of our analysis, we had decided to open our business at Kajang,
Selangor Darul Ehsan. We are existing business premises venturing from January
2013, Sky Energy Berhad owning the property of three sty end lot shop lot. We are
running space of combination of factor and business activities in one building since we
are still new in the market. We held business activities on selling and promoting our
Watch External Power Bank would be on the ground floor and another two levels are for
manufacturing activities and administration office. Space taken was 1600 square feet.
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Below is the map location:
Our
Premise
36. The reason why we choose at Kajang, Selangor because the place has become
a business center. We also believe that it has a potential to expand our business since it
was near with TESCO, banks, hospital, housing residents, colleges , offices and linked
to main road. So, it is surrounded by workers, students and teenager in the
neighborhood. This is our opportunities to produce more and selling our watch external
power bank as the price is very reasonable.
As our product is also based on online selling product, we have our own
distribution strategy like shipping, postage and free delivery. Customer does not need to
come for the product ordered but the product wi ll come to them. It will make customer
more love to product.
As our target market is workers, students and teenagers, they are exposed more to
the social media. So, communication is very important to make sure customers always
keep in touch with us. We have set up one forum or comment page on their own
website to easily make customers share their views or comments. We also make many
awareness campaigns to make our customer aware of their store and the product
offered.
To maintain a good relationship with customers Sky Energy Sdn.Bhd also has
produced a loyalty program called loyalty card as the attraction to them keeps
purchasing with our company especially to students because they love discounts. This
card functions when customer wants to make order any Sky Energy Sdn.Bhd product.
Just key in their membership or loyalty product before make an order, customer will
earn reward points to use against future purchases.
So, from the reasons above, it easier for us to operate our business and distribute
our watch power bank. As the place is becoming the concentration of people, we easily
can get our customers and them also easy to reach us.
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37. CONCLUSION
For the conclusion, our company are successful company due to our company
have fully supported by our customer and without customer we unable to stand
successful nowadays. Therefore in term to give return to our beloved customer and at
the same time increase our sale, our company will provide user friendly of e-marketing
in our website. On other hand, our company must maintain and improve our strategy so
that we can compete with our competitor. In term of achieving our goal all staff of our
company must work together as a team to achieve a goal even though we facing many
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consequences regarding our task.
To become a successful business company, we must always put our customer in
the first place like other people say “customer is always right”. Without customer they
will be no watch power bank product and without customer our company cannot gain
profit. So business is not just to gain profit but on how we sale the product to customer
and at the same time we contribute back to society so that the society can share with
us.
