4. chemical engineering /
mckinsey / mba / sanoma
strategy / M&A / product
development / recruiting
family-man / music-maker /
vintage-lover / internet-geek
5. Sanoma Corporation: European media &
learning group, based in Helsinki; presence in
NL:
•Sanoma Media: #1 magazine publisher (a.o.
Libelle, Donald Duck, VTWonen, Autoweek), #1
online publisher (a.o. NU.nl, Kieskeurig.nl,
Startpagina.nl, Viva.nl)
•SBS:#2 commercial broadcaster (SBS6, Net5,
Veronica TV), #1 TV-guide publisher (Veronica
Magazine)
•Malmberg: #1 educational publisher
6. SanomaVentures
•Venturingarm of Sanoma Corporation, started in
2012, with offices in Amsterdam and Helsinki
•Strategic investor in early-stage internet start-ups
•Offering
cash, media, professional network, online
expertise and mentoring; deal size: €100k - €500k
•Focus segments:
•consumer web
•mobile & tablet apps
•video & connected TV
•marketing data & services
•e-commerce
•e-learning
17. start-up funding options
>20.000 start
stock exchange
20.000 private equity
10.000
5.000 venture capital
capital need (EUR x 1000)
2.500
bank loans
1.000
strategic (corporate) investors
500
250
informal investors
100
crowdfunding
50 supplier credit
friends & family
25
preparation start-up inital growth fast growth consolidation maturity
high risk low risk
development phase
(adaptation of original source: ABNAMRO)
18. ECOSYSTEM research
corporate institutes educational
R&D institutions
skilled
innovation labor
incentives force
invention entre-
preneurship
training
venture
talent
friendly
legislation policy
incubator
entrepreneurship centres/
areas
infra-
economic
development demand structure support
professions &
networks
accessible
funding
marketplace /
informal
distribution
investors
large
venture capital
corporates
banks
19. PARC STANFORD
SILICON research
BERKELY
SRI
corporate institutes educational
VALLEY 1960 R&D
NASA institutions JOSE
SAN DEFENSE
skilled
innovation labor INDUSTRY
incentives force
ENGINEERS
invention entre-
preneurship
training
SMALL BUSINESS
venture
talent
friendly
INVESTMENT legislation
ACT policy
incubator STANFORD
entrepreneurship centres/
areasINDUSTRIAL PARK
EMERGING infra-
COMPUTER
economic
development demand structure support
MARKET professions &
networks
accessible
funding
marketplace /
informal
distribution
HEWLETT-PACKARD DRAPER & JOHNSON
investors
large
FAIRCHILD,VARIAN, XEROX,
corporates
DAVIS
venture capital & ROCK
banks
KODAK MAYFIELD
20. Importance of physical proximity:
Silicon Valley = 30km radius around Mountain View
10km
Amsterdam-
10km Eindhoven: 130km
21.
22. EINDHOVEN TUE
research
NATLAB
corporate institutes DESIGN
educational
R&D institutions
ACADEMY
skilled labor
innovation force
incentives HARDWARE
invention ENGINEERS
entre-
preneurship
WBSO, IBSK training
TECHNO-venture friendly talent
legislation policy
PARTNER
HIGH TECH
incubator
entrepreneurship CAMPUS,
centres / areas
EMERGING infra- STRIJP-S
LIFESTYLE development
economic
demand structure
TECH MARKET support
BRAIN-
professions &
networks
funding PORT
accessible
marketplace /
distribution informal
investors
PHILIPS,
large corporates venture capital
ASML banks
23. A’DAM-H’SUM- CWI UVA,VU, UU
research
UTRECHT NOVAY
corporate institutes UU, HU, HKU,
educational
R&D institutions
URICS NIJENRODE
skilled labor
innovation force
incentives DIGITAL
CREATIVES
invention ROCKSTART
entre-
preneurship
WBSO, IBSK STARTUP-
training
venture friendly talent BOOTCAMP
TECHNO- legislation policy
PARTNER SCIENCE PARK
incubator
entrepreneurship A’DAM, MEDIAPARK,
centres / areas
EMERGING infra- UTRECHT INC.
LIFESTYLE APPeconomic
development demand structure
MARKET APPSTERDAM
support
professions &
IMMOVATOR
networks
accessible
funding MEDIAVALLEY
marketplace /
ENDEMOL, UPC,
distribution informal
ENDEIT
investors
VODAFONE,
large corporates venture capital PRIME
TOMTOM, banks
AHOLD, ING
24. NL
OPEN / JOINT
corporate
research
institutes educational EDUCATE &
RESEARCH
R&D institutions
ATTRACT MORE
skilled labor
innovation ENGINEERS
force
incentives
EDUCATE
REDUCE invention entre-
ENTRE-
preneurship
ADMINISTRATIVE PRENEURSHIP
training
venture friendly talent
BURDENS,legislation policy REDEVELOP
MORE RISK REDUCING
OFFICES INTO
INCENTIVES entrepreneurship
incubator
centres / areas STARTUP
infra- CENTRES
economic
development demand structure support
professions &
networks
accessible
funding MORE ENTRE-
marketplace /
distribution informal PRENEURS
FACILITATE OPEN MORE PROFES- investors
BECOMING
INNOVATION, SIONAL
large corporates venture capital
ANGELS
INCREASE RISK banks VENTURE
TOLERANCE CAPITAL
25. RESEARCH W/
UNIVERSITIES,research SHARE
DEVELOPERS,
corporate
R&D
institutes educational
institutions EXPERTISE,
USERS MASTERCLASS,
skilled labor
innovation force
incentives MEDIAPARADE
PROVIDE
GUARANTEES
invention entre-
preneurship
training
FOR IBSK
venture friendly talent
legislation policy PROVIDE OFFICE
SPACE AND
incubator
entrepreneurship centres FACILITIES
/ areas
infra-
economic
development demand structure LEGAL &
MEDIA REACH, support
ACCESS TO B2B FINANCE
professions &
networks
NETWORK, accessible funding SUPPORT
LAUNCHING marketplace / informal
CUSTOMER
distribution
PROVIDE investors
Sanoma
large corporates
banks
venture capital
RISK
CAPITAL