If it was not obvious yet, almost everybody is into the idea of internet marketing. Since almost every business that can be found online are in a race to get ahead of each other, a lot of them have also forgot to evaluate themselves if they are doing the right things, if they have thought about their expectations and most importantly, if they have carefully planned out their actions to achieve their desired expectations.

1. The Advantages and Disadvantages of Internet Marketing
THE NEW KIND OF MARKETING
If it was not obvious yet, almost everybody is into the idea of internet marketing. Since almost every
business that can be found online are in a race to get ahead of each other, a lot of them have also forgot
to evaluate themselves if they are doing the right things, if they have thought about their expectations
and most importantly, if they have carefully planned out their actions to achieve their desired
expectations.
As technology advances, the Internet has become a very useful and powerful tool that is capable of
putting the huge companies on a solid foot. On the contrary, the rest of the companies might have been
spending more on the advertising rather than earning more. Here are some of the facts that you have to
remember as you tend to analyze what Internet marketing is all about.
THE ADVANTAGES
Your online store is open twenty four hours in one day and seven days in a week. This would mean that
there is not a minute wasted in your business since it is always open for everyone to see. Furthermore,
the people who are able to browse your store are not only the ones located in your local area but those
who are located nationally and internationally. No matter what their time zone is, they can surely
browse your products or services.
Another advantage is that when it comes to Internet marketing, you shell out almost next to nothing.
Although sending e-mails to your subscription base may cost you a little amount, this is still cheaper
compared to sending letters through snail mails.
You can also do updates as often as you can for your subscribers through the use of e-mails. The guests
on your site will be able to catch up to the latest news and updates in every visit. If you decide to put up
a sale, your visitors will be able to shop with discounted rates as soon as they can log into their e-mails.
If your business involves time sensitive details like in a law firm, online magazine or in a newspaper,
delivering your products to your customers can be so easy and secured since you can do it directly
yourself and not make use of the services of a courier.
THE DISADVANTAGES
If you have paid attention, Internet marketing is not completely free. There are costs for the software,
maintenance of your site, web design, online distribution costs, hardware and the most important of all,
the time. All of these must fit into the costs on providing your clients with the most acceptable products
and services.
Only 50% over the total number of households shop via the Internet. While their quantity would keep
on growing, you are actually reaching only less than a couple out of three households.
Another disadvantage is that it is easy to have outdated information in your website. This is because
time is critical and you would need plenty of it to maintain and update your site.
Truth be told, there will never be a replacement for the good customer service that most clients are

2. looking for. A lot bargain-hunters online lack this kind of service and immediate response programs for
inquiry. This may result to your site being one of those sites that your customers already consider
having bad services. Most sites also have poor navigation which makes finding the item difficult for
your visitors. Websites are mostly made to be with a marketing view, instead of a customer’s view.
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