AWS Summit Berlin 2015 Zalando Keynote

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Slide from Eric Bowman's talk on Radical Agility and STUPS (http://stups.io) as part of the Keynote at the AWS Summit in Berlin, 30 June 2015. Video here: https://www.youtube.com/watch?v=EG1pRphYdMI&t=4105

Software

Radical Agility on AWS
AWS Summit Berlin
30 June 2015
Eric Bowman
VP Engineering
eric.bowman@zalando.de
@ebowman

13
• http://stups.io
• https://tech.zalando.com
Eric Bowman
VP Engineering
eric.bowman@zalando.de
@ebowman

Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

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From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

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The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.

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Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.

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Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.

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