Digital selling, social selling: how to?
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Social selling doesn’t stop after the sale! Mastering social selling through well structured and planned digital campaign.
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Digital selling, social selling: how to?
- 1. Kiko Corsentino SOCIAL SELLING social selling doesn’t stop after the sale!
- 2. 2 Kiko Corsentino digital entrepreneur / project manager / IT consultant kiko.corsentino kikocorsentino kikocorsentino FrancescoKikoCorsentino kikocorsentino kiko@corsentino.net 320.68.89.703 www.corsentino.net
- 3. 3 Social Media Marketing general rules Op#mize Your Bio Listen Before Write Organize Your Master Strategy Make Editorial Calendar
- 4. 4 Social Media Marketing Objectives why social media presence? Goals Build Brand Awareness Engage Customers Increase Community Drive Traffic to Website Sell Products/Services Customer Care Gain Feedback & Intelligence Generate Leads/Database
- 5. 5 Social Selling the way for selling Customer Opportunity Lead Stranger Customer Delight with contents & augment customer loyalty Opportunity Use social media to close sales Lead Turn them in opportuni#es Stranger ANract right people
- 6. 6 Mastering Social Selling social is always ON and always NOW establish professional online presence build strong strategy for content marke#ng find right people to turn in customer and develop strong rela#onship analy#cs: measure, measure, measure! integrate (with other tools)
- 7. 7 Social Media Stats numbers facts
- 8. 8 VIP content marke?ng customer care updates storytelling tell me about yourself skip 1000-words updates show me your chops help me, solve my problem (social customer care) “I love being a VIP” (take relationship to the next level) road test
- 9. 9 explore meme hashtags links rela?onship provide value to cultivate relationship insert links about news (and use shortlinks) embrace the hashtags start a meme explore twittersphere (hashtag, influencer, topics) road test
- 10. 10 reward engage context quality boards organize your pins in thematic boards use high quality images add context with content (pin description) engage with other pinners reward! road test
- 11. 11 crea?vity interact hashtags commemorate share share relevant images #dont #go #hashtag #crazy commemorate events and moments interact with fans free your creativity road test
- 12. 12 hashtag Hangout SERP circles it’S Google use it because it’s Google’s asset! organize your circles/community share compelling content to get discovered in SERP broadcast events using Hangout embrace hashtags road test
- 13. 13 reputa?on messages newsfeed first impression offerings make the right first impression showcase your offerings capture attention in the newsfeed send the right message & interact in the right groups pay attention for reputation road test
- 14. 14 Other Social Networks & Friends all is different
- 15. 15 Social Media Tools that will save you (not only) time FanPageKarma Klout UnFollowers Hootsuite Buffer
- 16. 16 Social Media Marketing Roadmap well-structured and planned social media marketing campaign TOOLS PLAN BUDGET TIME HAVE FUN! MEASURE 01 02 03 04 05 06
- 17. 17 Search Engine Marketing Roadmap well-structured and planned social media marketing campaign Landing Page Call to Ac?on Content Op?miza?on Keywords Campaign Social Media Ac?vi?es Measuring Repor?ng
- 18. 18 Case: Isola d’Elba SUCCESS viral buzzing media contents press
- 19. 19 Case: visitMaldive SUCCESS AdWords landing page KPI
- 20. 20 Case: VISITO Tuscany SUCCESS mobile app geolocation augmented reality
- 21. 21 Any Question ??? WHAT WHY WHERE WHEN WHO HOW
- 22. THANKS FOR WATCH !!!