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(The User’s Voice in the second generation of the WWW)



                               Francisco Llaneras Estrada
                               November 2006
What is Web 2.0?

     Web 2.0, refers to a supposed second
    generation of Internet-based services that
       emphasize online collaboration and
              sharing among users



Source: wikipedia
                     Tags: web2.0, presentation, slides
Web 2.0 services:
•    Social networks (flickr, youtube, 43things, slideshare)
•    Web-based applications (Google docs, TimeTracker)
•    Wikis (wikipedia)
•    Blogs, photologs or podcasts (blogger)
•    News promotion systems (digg, meneame, fresqui)
•    Content managers (netvibes, del.icio.us, cannotea, refworks)
•    Communication tools (basecamp, zoho project, meebo)
•    Suscription systems (bloglines)
•    Searchers based on tags (flickr, technorati)
•  ...



                                 Tags: web2.0, services, examples
Web 2.0 basic characteristics:

•  Applications used entirely through a Web browser (access info)

•  Users own the data on the site and exercise control (manage info)

•  Users are encouraged to add value (create info)

•  Some social-networking aspects are included (participate)

•  A rich, interactive, user-friendly interface (easy to use)


                e.g. Encyclopedias: Microsoft Encarta vs wikipedia


                                   Tags: web2.0, characteristics, user
Now, You are the protagonist
 Web-as-information-source VS web-as-participation-platform

          (access info)                        (access info)
                                                (create info)
                                              (promote info)
                                              (manage info)

   Access to info (generated by institutions or by other users)
   Add new content (e.g. knowledge, opinions or experience)
   Share your things (e.g. photos, writings)
   Control the info (delete, promote, correct or complete)
   Suming up (vote the best places to travel or interesting scientific papers)
   Put your things online (tasks, meetings, gift lists or a list of books)


                                              Tags: web2.0, user
Blogs: user’s voice on the Web
     A blog is a website where entries are made in journal style and
                  displayed in a reverse chronological order


•  You write easily everything you want (without specialized knowledge)
•  You are connected with other people (blogosphere)
•  Primary textual, but no restrictions (photos, video, audio, etc)



        There are at least 60 Millions, and growing (¡2x each 6 months!)



Blog can also be used as a verb, meaning to
    maintain or add content to a blog.        Tags: web2.0, blogs, user
What does all this mean?
The strengthening of the user’s role offers a lot of possibilities that
         are changing not only Internet, but also our society

Here, only three examples...

•  Systems to promote news in a social way
•  Defeating information asymmetry
•  Updating the scientific journals




                                   Tags: web2.0, user, society
e.g. Promote news in a social way
                      Digg, a user driven social content website
                (with no editorial board, reporters or opinion leaders)


After you submit news,
other users read your
submission and vote what
they like best.

If your story rocks and
receives enough votes, it
is promoted to the front
page for the millions of
visitors to see.



  There are similar services in Spanish
  as: meneame, fresqui or negociame       Tags: web2.0, digg, news, user
e.g. Defeat info asymmetry
  The vertical and unidirectional flow of information between sellers
    and consumers has been changed to a more democratic situation

•  Companies talk about their incredible products                         (ads, catalogues, etc)


•  With Internet, consumer’s voice is powerful

10 years ago, a consumer’s bad experience (e.g. with a car) was propagated to 10-50
     people. Now, ¡it can be propagated through Internet to thousands or millions!




     Freedom is, first of all, the chance to
 formulate the available choices, to argue over
  them -- and then, the opportunity to choose.
                (C. Wright Mills)                 Tags: web2.0, blogs, user
The Ikea case
 •  In 2005, Alvy writes about a bad experience with Ikea (in his blog)
 •  His comments were propagated through Internet…



Now if you search in google the
   word “Ikea” the third result is:


Ikea: Como mienten a los clientes


    Of course, this is a very bad
          publicity for them




                                         Tags: web2.0, blogs, user
Kryptonite unbreakable locks
•  A consumer states that their high security locks for bicycles could be
   opened with a ball pen, and he demonstrates it sharing a Video.

•  This information was propagated through Internet very fast, and two days
   after it appears in traditional medias. (e.g. in The New York Times, with more
   than 5 millions of readers)

•  At the beginning the company denied that facts.

•  Finally, they announce that they were going to change all the locks.
   (with a cost of 10 millions of dollars!)


                       The video in youTube, More videos, Even more




                                                   Tags: web2.0, blogs, user
e.g. Web 2.0 scientific journals
“We'll peer-review your work and publish it online as soon as possible
  so that it can start a conversation within the community that will
                 enhance scientific progress” (Plos One)

•  They put you in control by giving you the online tools to get your paper
   into good shape for publication.
•  Once submitted, their editorial board makes an objective and quick
   decision about its technical quality.
•  Once accepted, your paper will be published online within days.
•  Once your paper is live online, community peer review begins. (remember
   that anyone can download and use your paper as they wish)




  Science is organized knowledge.
   Herbert Spencer (1820 - 1903)          Tags: web2.0, blogs, user
Final comments...
Web 2.0 services used to do this presentation:

•    Google docs (to write some notes and the link page)
•    SlideShare (to share the slides)
•    YouTube (source of the videos)
•    Wikipedia (main source of information)
•    Blogs (source of information and promote the slides)
•    Del.icio.us (to manage the links used here)
•    Technorati (to look for information)
All the references are available online in:
http://docs.google.com/View?docid=afxb98pwm4qb_22f25p5n

The presentation is also available in:
http://slideshare.net/kikollan/an-introduction-to-web-20-the-user-role

Basic concepts:
    http://en.wikipedia.org/wiki/Web_2
    http://en.wikipedia.org/wiki/Social_networking
    http://en.wikipedia.org/wiki/Wikis
    http://en.wikipedia.org/wiki/Folksonomy
    http://en.wikipedia.org/wiki/Blog
    http://slideshare.net/glutzky/virtual-educa-las-aplicaciones-web-20
    http://slideshare.net/dmcdowell/web-20-6952

Some examples of web-based applications:
    http://www.flickr.com/
    http://www.youtube.com/
    http://www.slideshare.net/
    http://www.thumbstacks.com
    http://docs.google.com/
    http://del.icio.us/
Social Promotion of news:
   http://www.digg.com/
   http://meneame.com/
   http://tec.fresqui.com/

About symmetric information:
   http://en.wikipedia.org/wiki/Asymmetric_information
   http://en.wikipedia.org/wiki/Editorial_board
   http://en.wikipedia.org/wiki/Mass_media
   http://www.microsiervos.com/archivo/mundoreal/ikea-miente.html
   http://www.tecnorantes.com/?p=47
   http://planeta.cordosfera.com.ar/2006/05/09/...
   http://edans.blogspot.com/2006/11/dell-ordenadores-explosivos-y-servicio.html
   http://edans.blogspot.com/2006/11/ya-estoy-conectado.html
   http://deambulando.wordpress.com/2006/11/06/yo-no-soy-tonto/
   http://salabecarios.blogspot.com/2006/03/murdoch-y-el-fin-de-la-asimetria.html
   The video in youTube, More videos, Even more

Web 2.0 Scientific Journals:

   http://en.wikipedia.org/wiki/Open_access
   http://www.plosone.org/index.php
   http://www.biomedcentral.com/

My own blog:
   http://salabecarios.blogspot.com/
... And That’s All!
my blog:
                                Science PhD property
http://www.ensilicio.com            Speculation politics
                                       technology internet
                                R&D research Books
                                  Valencia photos   youth films
                                    scienceFiction Mac
                                  fertility   propaganda   bouble




 http://science.ensilicio.com




my scientific C.V.:
http://science.ensilicio.com

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An introduction to Web 2.0: The User Role

  • 1. (The User’s Voice in the second generation of the WWW) Francisco Llaneras Estrada November 2006
  • 2. What is Web 2.0? Web 2.0, refers to a supposed second generation of Internet-based services that emphasize online collaboration and sharing among users Source: wikipedia Tags: web2.0, presentation, slides
  • 3. Web 2.0 services: •  Social networks (flickr, youtube, 43things, slideshare) •  Web-based applications (Google docs, TimeTracker) •  Wikis (wikipedia) •  Blogs, photologs or podcasts (blogger) •  News promotion systems (digg, meneame, fresqui) •  Content managers (netvibes, del.icio.us, cannotea, refworks) •  Communication tools (basecamp, zoho project, meebo) •  Suscription systems (bloglines) •  Searchers based on tags (flickr, technorati) •  ... Tags: web2.0, services, examples
  • 4. Web 2.0 basic characteristics: •  Applications used entirely through a Web browser (access info) •  Users own the data on the site and exercise control (manage info) •  Users are encouraged to add value (create info) •  Some social-networking aspects are included (participate) •  A rich, interactive, user-friendly interface (easy to use) e.g. Encyclopedias: Microsoft Encarta vs wikipedia Tags: web2.0, characteristics, user
  • 5. Now, You are the protagonist Web-as-information-source VS web-as-participation-platform (access info) (access info) (create info) (promote info) (manage info) Access to info (generated by institutions or by other users) Add new content (e.g. knowledge, opinions or experience) Share your things (e.g. photos, writings) Control the info (delete, promote, correct or complete) Suming up (vote the best places to travel or interesting scientific papers) Put your things online (tasks, meetings, gift lists or a list of books) Tags: web2.0, user
  • 6. Blogs: user’s voice on the Web A blog is a website where entries are made in journal style and displayed in a reverse chronological order •  You write easily everything you want (without specialized knowledge) •  You are connected with other people (blogosphere) •  Primary textual, but no restrictions (photos, video, audio, etc) There are at least 60 Millions, and growing (¡2x each 6 months!) Blog can also be used as a verb, meaning to maintain or add content to a blog. Tags: web2.0, blogs, user
  • 7. What does all this mean? The strengthening of the user’s role offers a lot of possibilities that are changing not only Internet, but also our society Here, only three examples... •  Systems to promote news in a social way •  Defeating information asymmetry •  Updating the scientific journals Tags: web2.0, user, society
  • 8. e.g. Promote news in a social way Digg, a user driven social content website (with no editorial board, reporters or opinion leaders) After you submit news, other users read your submission and vote what they like best. If your story rocks and receives enough votes, it is promoted to the front page for the millions of visitors to see. There are similar services in Spanish as: meneame, fresqui or negociame Tags: web2.0, digg, news, user
  • 9. e.g. Defeat info asymmetry The vertical and unidirectional flow of information between sellers and consumers has been changed to a more democratic situation •  Companies talk about their incredible products (ads, catalogues, etc) •  With Internet, consumer’s voice is powerful 10 years ago, a consumer’s bad experience (e.g. with a car) was propagated to 10-50 people. Now, ¡it can be propagated through Internet to thousands or millions! Freedom is, first of all, the chance to formulate the available choices, to argue over them -- and then, the opportunity to choose. (C. Wright Mills) Tags: web2.0, blogs, user
  • 10. The Ikea case •  In 2005, Alvy writes about a bad experience with Ikea (in his blog) •  His comments were propagated through Internet… Now if you search in google the word “Ikea” the third result is: Ikea: Como mienten a los clientes Of course, this is a very bad publicity for them Tags: web2.0, blogs, user
  • 11. Kryptonite unbreakable locks •  A consumer states that their high security locks for bicycles could be opened with a ball pen, and he demonstrates it sharing a Video. •  This information was propagated through Internet very fast, and two days after it appears in traditional medias. (e.g. in The New York Times, with more than 5 millions of readers) •  At the beginning the company denied that facts. •  Finally, they announce that they were going to change all the locks. (with a cost of 10 millions of dollars!) The video in youTube, More videos, Even more Tags: web2.0, blogs, user
  • 12. e.g. Web 2.0 scientific journals “We'll peer-review your work and publish it online as soon as possible so that it can start a conversation within the community that will enhance scientific progress” (Plos One) •  They put you in control by giving you the online tools to get your paper into good shape for publication. •  Once submitted, their editorial board makes an objective and quick decision about its technical quality. •  Once accepted, your paper will be published online within days. •  Once your paper is live online, community peer review begins. (remember that anyone can download and use your paper as they wish) Science is organized knowledge. Herbert Spencer (1820 - 1903) Tags: web2.0, blogs, user
  • 14. Web 2.0 services used to do this presentation: •  Google docs (to write some notes and the link page) •  SlideShare (to share the slides) •  YouTube (source of the videos) •  Wikipedia (main source of information) •  Blogs (source of information and promote the slides) •  Del.icio.us (to manage the links used here) •  Technorati (to look for information)
  • 15. All the references are available online in: http://docs.google.com/View?docid=afxb98pwm4qb_22f25p5n The presentation is also available in: http://slideshare.net/kikollan/an-introduction-to-web-20-the-user-role Basic concepts: http://en.wikipedia.org/wiki/Web_2 http://en.wikipedia.org/wiki/Social_networking http://en.wikipedia.org/wiki/Wikis http://en.wikipedia.org/wiki/Folksonomy http://en.wikipedia.org/wiki/Blog http://slideshare.net/glutzky/virtual-educa-las-aplicaciones-web-20 http://slideshare.net/dmcdowell/web-20-6952 Some examples of web-based applications: http://www.flickr.com/ http://www.youtube.com/ http://www.slideshare.net/ http://www.thumbstacks.com http://docs.google.com/ http://del.icio.us/
  • 16. Social Promotion of news: http://www.digg.com/ http://meneame.com/ http://tec.fresqui.com/ About symmetric information: http://en.wikipedia.org/wiki/Asymmetric_information http://en.wikipedia.org/wiki/Editorial_board http://en.wikipedia.org/wiki/Mass_media http://www.microsiervos.com/archivo/mundoreal/ikea-miente.html http://www.tecnorantes.com/?p=47 http://planeta.cordosfera.com.ar/2006/05/09/... http://edans.blogspot.com/2006/11/dell-ordenadores-explosivos-y-servicio.html http://edans.blogspot.com/2006/11/ya-estoy-conectado.html http://deambulando.wordpress.com/2006/11/06/yo-no-soy-tonto/ http://salabecarios.blogspot.com/2006/03/murdoch-y-el-fin-de-la-asimetria.html The video in youTube, More videos, Even more Web 2.0 Scientific Journals: http://en.wikipedia.org/wiki/Open_access http://www.plosone.org/index.php http://www.biomedcentral.com/ My own blog: http://salabecarios.blogspot.com/
  • 18. my blog: Science PhD property http://www.ensilicio.com Speculation politics technology internet R&D research Books Valencia photos youth films scienceFiction Mac fertility propaganda bouble http://science.ensilicio.com my scientific C.V.: http://science.ensilicio.com