ADV 420

1. STARBUCKS
ON THE GO!
KILEY
EDWARDS
“All of your Starbucks worries, solved by one simple
service”

2. THE BIG IDEA
 Convenience for all of our specialty Starbucks lovers, that carry a
busy lifestyle
 Order a drink by call or click!
 Drink delivered to wherever you are!
 Year round time frame
 Promotions and advertisements through social media
 TV, Facebook, Radio
 Including our community

3. GOALS OF THE CAMPAIGN
Reach out to our fellow Starbucks drinkers
Offer a special service
Selling more products
Make the lives easier for morning Starbucks
drinkers
Easy way to promote how great Starbucks
truly is

4. TARGET AUDIENCE
Young/Mid-age working class
Men/women: AGE: 25 – 50
Working class with children
Early morning, busy parents
Research from Google Adwords
Busy lifestyle, limited time in the morning,
small children, children to get off to school

5. KEY PERFORMANCE
INDICATORS
Terms of Sales
Call/Click online to place order
Social Media tracking
Facebook likes, twitter follows, instagram
posts/tags
Blog comments and viewers

6. TOOLS & TACTICS
Promotion via Social media
Twitter, Facebook, Instagram,
blogging, etc.
Blog – experiences posted
TV air time, commercials
Radio time, commercials
App to the Smartphones

7. BUDGET
$40 Million
 Very simple, yet will include many costs
Costs of service:
Vehicles
Storage inside
Gas prices
Advertisements
Stickers and signs for cars

9. COMMUNITY INVOLVEMENT
Use of outreach will be implemented
Designing of logos and advertisements by local art
students
Competition involved
Winner will be announced
Use of logo on all advertisements
Other art contests for our service
Resume builders for art major students

10. SUMMARY
One-of-a-kind deal
Convenience to the Starbucks
drinking world
Great marketing campaign, that will
be successful!