When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness. In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!

1. Confidential Document: Kimbia Inc. 2016
5 MYTHS
of digital fundraising
…and the truths that will set you free!
@kimbiainc #kimbiawebinars

2. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Agenda
• Introductions
• Webinar logistics
• About Kimbia
• The 5 Myths!
• Q&A

3. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Introductions
Mary Anne Gunn
VP, Marketing
Kimbia, Inc.
@magunn
… and Kelly Frost too!

4. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Logistics
• Everyone is muted upon entry to the webinar
• Please use the chat box if you have issues or would
like to submit a question
• Presentation should take about 40 minutes
• Plenty of time for Q&A
• If not, we will get right back to you!
• Email me: maryanne@kimbia.com with feedback,
questions, or suggestions!

5. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
About Kimbia

6. Confidential document: Kimbia Inc. 2016
Best-of-Breed Solution
Ø Optimized for
frictionless donor
experiences
Ø Enterprise-grade:
scalability, flexibility,
security & control
Ø Complete online
fundraising solution
Ø SaaS model offers
continuous innovation
Focus
on
Results,
Not
Technology.

7. Confidential document: Kimbia Inc. 2016
Complete Online Fundraising
Solution
Ø Multi-channel and integrated across
all digital fundraising strategies
Ø Patented dynamic, intelligent forms:
responsive out of the box
§ Rapid deployment, limited IT involvement
§ Distributable across unlimited sites
§ Centralized creation & control offers
brand consistency, supports federated
model
Everyday Giving
Event Registration
Peer-to-Peer Fundraising
Crowdfunding Events
Customized Services, Strategy
& Best Practices

8. Confidential document: Kimbia Inc. 2016
Now, Let’s Get On With It!

9. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Rise of Digital
• 2015: charitable giving in US increased
by 1.6%
• Online giving increased by 9.2%
• 14% of online donations via mobile
• 20%+ during giving events
• Mobile donations grew 205% YOY
• 68% read email on smart phones, 80%
leave if site not optimized
• P2P = 23% of online giving, 71% of
DIY donors were 1st time donors
So, it’s no wonder everyone is talking about it!

10. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Myth #1
Donation forms are extremely difficult – often taking hours or even
days to create – and they offer little in customization capabilities.
• Our customers report a 90% drop
in campaign launch time
• Easier and faster to deploy than
most alternatives
• Distributable across virtually any
website for partners, media
sponsors and supporters
• Simple to replicate, copy and edit
• Easily customizable for unique
applications, a variety of branded
sites, etc.
CFMT received 46% of donations
via third party sites

11. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Example
WGBH grew online donations by 3X with the ability to tailor their
campaigns to donor preferences!
• Quickly created and placed forms in
context with unique campaigns
• Launched 80 donation forms for
customized experiences
• Grew revenue, improved donor
experience & increased donor
acquisition

12. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
The flexibility of Kimbia coupled with the ability to
integrate our message created a powerful
combination.
-Teri Lamitie, Director of Online Marketing

13. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Myth #2
Different campaign types, such as P2P and crowdfunding events require
different solutions in addition to your everyday giving platform.
• Monitoring campaigns in one place
offers visibility and improved results
• Flexible platforms allow you to
create multi-channel campaigns:
P2P, events & giving days!
• Unified reporting delivers day-to-
day impact in a single environment
• Reduces manual input, drain on
resources, errors, etc.
• Enables optimization

14. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Example
YMCA of Austin increased revenue by combining everyday giving
and P2P
• Launched eCampaigner program after everyday giving solution
• Converted 58% of donors to P2P
• Now, view and manage all of their data in one place

15. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Kimbia gave us an all-in-one solution. From big
campaigns to small marketing efforts, it’s worked
across the board – and it’s been a lot of fun!
-Megan Arnold, Sr. Director of Development, YMCA of Austin
Download the Back on My
Feet case study!!

16. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Myth #3
A/B testing is too difficult, time consuming and cumbersome…there
isn’t enough time to create, deploy and monitor multiple forms
during campaigns.
• Our customers report an avg. 30%
improved conversion rate
• It is easy to test for an optimized
donor experience
• A/B testing, simple as cut and
paste!
• Multivariate testing for more
complex campaigns
• Integration to SF (CRM) super
charges reports
• Check out our Fundraising Smarter,
Not Harder eBook!

17. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Example
Caring Bridge quickly implemented a robust testing strategy to
optimize results.
Multivariate testing drives improved conversions
for online-centric nonprofit.

18. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Myth #4
Crowdfunding events are risky. Online fundraising platforms are
unable to support the high transaction volumes of these large scale
events and require a lot of resources.
• Crowdfunding has been proven to
recruit new and reactivate lapsed
donors of demographics
• Kimbia is proven to handle high
transaction volumes for clients
• Give Local America – May 3rd!
($68M)
• American Red Cross ($2.5M)
• Columbia University ($12.8M)
• Best practices approach and
experienced team drive success

19. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Example
The Big Give for Autism – connected 100 local affiliates with national
partners to grow giving for those affected by Autism Spectrum
Disorder.
• Smooth transactions the entire event
• Exponential growth on social media channels
• Improved local-to-national collaboration and
communication
Webinar: May 17th

20. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Fun Fact! Giving Events

21. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Myth #5
Digital fundraising strategies really only engage younger donors.
• Proven to engage donors of all
demographics
• Crowdfunding donor demographics
study shows that crowdfunding
events engage donors of all ages
• They also attract your ideal donors!
• 73% own a home and 48% have
a net worth of over $500k
• Crowdfunding events excite and
engage major donors
Download the donor
demographics data!

22. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Example
KLRU made the leap from a traditional on-air pledge drive to a P2P/
crowdfunding event and surpassed previous drive results!
• Successfully engaged with core donor base of over 60
• Acquired 28% new donors

23. Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Q&A