2. Go Where the People Are 32 million members 44 million members 300 million members 1 billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 50 million members
15. What has been the business impact of your company's use of multiple social media platforms?
16. Sales Conversions Search rank Leads Conversations Cost per lead Retweets Comments Verbatims: Most Common Metrics
17. Verbatims: What They’re Doing Now “A new blog entry is typically also communicated on Twitter or cross-posted on Facebook.”(multiple mentions) “We leverage content that we produce across all of the social networks - and then engage in each conversation that follows.” “All product launches now have a social media component. “We repackage everything through our content marketing site in industry-specific LinkedIn groups."
40. Marketing Challenges Coke on LinkedIn… Audience segmentation? Appropriate messaging? When to pitch? Metrics and ROI? Marketing integration? Roles and governance? What to avoid? Resources and budgets and on Facebook
41. Thank you! Paul Gillin 508-656-0734 paul@gillin.com gillin.com Twitter: pgillin NewInfluencers.com Free weekly newsletter at gillin.com SSMMbook.com Coming late 2010: Social Marketing to the Business Customer By Paul Gillin & Eric Schwartzman
Editor's Notes
Adobe is so bothered by Apple excluding Flash from the iPad, it put porn up on its blog to prove the point.Abobe’s official Flash Blog has a post entitled “The iPad provides the ultimate browsing experience?” which shows how several popular websites would look without Flash content. Right at the top is a screenshot of Bang Bros HD, a hardcore porn site.As you can see, an iPad without Flash is going to be pretty much useless for HD porn.“Millions of websites use Flash,” the blog post says. “Get used to the blue Legos.”UPDATE: We checked, and there’s an MP4-based version of Bang Bros, which works fine on the iPad as is. So even Adobe’s most desperate tactic isn’t true.
