Refining social media strategy
- 3. Our audience is growing. They respond to us, sometimes. They’re clicking and reading. Reporters and producers are excited.
Editor's Notes
- This is where we are. We’ve got a good following. My overall question has little to do with growing an audience
- The things we know.
- Two goals from now on. Spend some time inciting change in the newsroom and spend more time with our audience and watching them
- Find and incentivize the people who are ready for change. Get priorities.
- Second, I need to watch people.
- And look at every single action. A comment is a vote on that kind of story. An answer is insight into the audience. It’s not just a number.
