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비즈니스 모델 캔버스의 이해

비즈니스 모델 캔버스(Business Model Canvas)에 대한 이해

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비즈니스 모델 캔버스의 이해

  1. 1. Business Model Canvas Workshop
  2. 2. 1. 1) ? • Business Model Canvas / / • /IR/ 2
  3. 3. 1. 1) ? • 10 / / 3 / /
  4. 4. 1. 1) ? • 10 / / 4 / /
  5. 5. 1. 1) ? • 1) , 2) , 3) , 4) 5 Canvas Reflect Revise Act
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 2. 9
  10. 10. 2. 10
  11. 11. 2. 11 •    1~2 ( ) •   ( : / , , )  1~2 ( : , 12 ) •  1 ~10 ( )
  12. 12. 3. 1) ( ) • ( / )  , , / • 5  ?  / ?  , ?  / / ?  ? • Secondary Research •  Mass Market, Segmented Market, Niche Market, Diversified Market 12
  13. 13. 2. 2) •  , , , , , , , , , • 4  ?  ?  ?  ? • ,  (Unmet Needs) • 13
  14. 14. 2. 3) / • ( ) • / 3  / / 3 ?  / ?  ? 14
  15. 15. 2. 4) / ( ) • / • 5  : / / ?  : ?  : / ?  : ?  : ? • 3  ? ( )  ? ( )  ? 15
  16. 16. 2. 5) • •  , , , , ( ), - • 5  ?  ?  Pool ?  ?  , ? 16
  17. 17. 2. 6) • / ( ) •  , , ( ), , , , • : , • 5  ?  ?  / (Willing to Pay) ?  ?  ? 17
  18. 18. 2. 7) • • 4  : , ,  : , , , ,  : , ,  : , • 5  ?  ?  ?  ?  ? 18
  19. 19. 2. 8) •  , , / • 5  ?  ?  ?  ?  ? 19
  20. 20. 2. 9) • ‘ - ’ •     ‘ - ’ •  , , 20
  21. 21. 2. 10) • • 5  / ?  ?  ( ) ?  / ?  ? •  (Cost-Driven) : (ex : )  (Value-Driven) : (ex : ) 21
  22. 22. The End

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비즈니스 모델 캔버스(Business Model Canvas)에 대한 이해

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