Check out these 6 signs to find out if it's time to give your brand a freshen up or a new look.

1. 6 Signs That Your Brand
Is in Need of a Refresh

2. Your signage is looking
faded and tired.

3. Most people have noticed signage that’s well past its used-by
date. The kind that was obviously once a vibrant red and now
has deteriorated to a pale, sad pink colour.
Faded signage does nothing to a company’s brand and can only
help to promote a negative brand image with your current and
potential customers.
Act quickly to replace your company or store’s signage before
the evidence of wear and tear becomes too noticeable. And put
in place a signage maintenance schedule to prolong the life of
external signage.

4. Your brand is outdated.

5. All brands have to evolve to stay relevant to their target
audiences, or to attract a new audience.
Even the most iconic and longstanding brands have found it
necessary to tweak and adjust their look throughout the years in
order to stay current and fresh.
If the look of your brand is a bit too reminiscent of the 80s
(and not in a good way), then you should look at revamping it to
appeal to your current clientele.

6. The interior of your store is
looking worse for wear, or
cheap and not that cheerful.

7. As with faded signage, if the interior of your store is less than
inviting then it’s not giving out a good impression to your customers,
and ultimately not contributing favourably to your revenue.
The presentation of certain types of retail businesses are more prone
to suffering neglect. For example, Programmed has carried out new
retail fitouts to many of our tyre chain customers as their waiting
rooms and workshops become grubby easily due to the nature of their
business.
Additionally, the fitouts of some low price discount stores can look
just as cheap as the products they’re flogging. In these situations,
even though these stores focus on providing low price point products,
they can still retain a smart, slick brand with an interior to match.

8. You’ve acquired another
retail chain or business.

9. If your company acquires another to expand its business then
more times than not a rebrand of the subsidiary business
will eventually occur.
Rebranding the subsidiary into your own brand, or creating
something new, requires a lot of thought and planning, and
most importantly a partner who specialises in national,
multi-site rollouts to implement the rebrand.

10. Your brand no longer
represents what you do.

11. Your logo, signage and other brand assets may have been
developed long before your business expanded. Now you find
it no longer truly represents the breadth of services you provide,
or the new direction the business has gone in.
Generally speaking, strong brands are instantly recognisable
and suit the industry they’re in. If your brand doesn’t reflect
what it really does and confuses potential customers, then it
might be time for a change.

12. Your signage is in need
of a technology update.

13. Even if your brand doesn’t require a refresh just yet, the methods
used to communicate it might.
Many retailers and organisations are jumping on the digital
signage bandwagon as it provides numerous benefits of
communicating ‘non-static’ images and messages in real time.

14. Your signage has just
come to the end of its
useful life.

15. As with life, all forms of signage doesn’t last forever. It can only
last so long before its structure rusts and starts to fall apart.
For instance, a pylon sign located near the ocean in poor
conditions can last just 5 years, whereas the same sign can
enjoy a much longer life span situated in less harsh conditions.
If your business has signage that is reaching the end of its life
then its best to take action immediately. Not just for the
aesthetics, but for the safety of staff and the public as well.

16. Need help to refresh
your brand?
Contact Programmed Property Services on
Australia: 1800 620 991 or programmed.com.au
New Zealand: 0800 620 991 or programmed.co.nz
Need help to refresh
your brand?
Contact Programmed Property Services on
Australia: 1800 620 991 or programmed.com.au
New Zealand: 0800 620 991 or programmed.co.nz