The document discusses the rise of social media and how organizations can effectively engage with people online. It notes that access to the internet and computing has led to over 100 million hours and 200 billion hours spent online each year. Some key principles for digital engagement are to treat online communities as real communities, engage people on their own terms rather than an organization's, and recognize that culture matters more than technology. It also stresses the importance of understanding an organization's goals for social media engagement, such as changing perceptions or behaviors. Leadership, co-creation, passion, learning, openness and listening are identified as important for successful digital strategies.

1. Social media and social networks Dave Briggs SOLACE South East Spring Conference 2011

3. Change is happening…

4. Communicate Play Work

9. Consumerisation of technology

10. Mainframes Minicomputers Microcomputers Web / Mobile

11. Smaller, more personal (and harder to control)

12. So: digital engagement

16. Made possible by:

17. Access to the internet Access to computing A nice user interface

18. Some principles

19. 1. Online communities are communities too!

22. 2. Engage people on their terms, not yours.

23. 3. Culture matters more than tech

24. Openess Transparency Collaboration Cooperation

25. 4. Don’t assume that everyone is offline.

26. 5. Interactive websites need interactive organisations

27. The toolkit

28. 1. Go where people are 2. Right tool, right crowd

39. You can also build your own

41. This stuff works

42. You must understand why you’re doing it though!

43. Think strategically

45. What are you trying to achieve? What are you asking people to do?

46. Change perceptions? Change behaviour? Improve services?

47. Making it happen needs leadership

48. Co-creation Passion Learning Openness Listening Generosity

49. In summary:

50. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing

51. Thank you for listening!

52. [email_address] www.kindofdigital.com twitter.com/kindofdigital