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How To Host 
A Successful 
Twitter Chat In 
13 Easy Steps 
By Ashani Mfuko, Social Media Strategist 
www.ashanimfuko.com
You Can Do It! 
If you’ve been wanting to host your own tweet chat, 
but weren’t sure how to do it, these are the step-by-step 
instructions you need to get it started. 
Use these tips to start leading conversations on 
Twitter, instead of just following them. 
Don’t be a follower, be an innovator!
How To Host A Successful Twitter Chat In 13 Easy Steps
The Benefits Of Hosting 
A Twitter Chat 
 Increase your Twitter followers. 
Build lucrative business relationships and 
opportunities for collaboration. 
Highlight your expert status in your niche. 
Build brand recognition and trust with your 
target audience. 
Establish your brand as a leading authority in 
your industry.
Step 1: Engage With Your Followers Long Before 
You Attempt To Host Your Tweetchat. 
• You have to invest some time on Twitter before 
you can start hosting successful Twitter chats. 
• Take 15 minutes a day to interact with your 
followers, and start and join a conversation. 
• Participate in other Twitter chats to kick start 
your interaction, and also connect with new 
people to follow. 
• Invest some time on Twitter, build your follower 
numbers, and engage with your followers first, 
then you can move to step two.
Step 2: Choose Your Topic. 
• Choose the topic for your Tweetchat by 
considering what is a hot topic in your 
industry, or something your target audience 
loves to chat about.
Step 3: Prepare In Advance. 
• Come up with ten questions that you’d like to 
ask during your tweet chat in advance (*Please 
note: You may not get to ask all of the 
questions, but it’s good to have them, just in 
case). 
• Choose specific, open-ended questions, that 
your followers will be excited to respond to. 
• Your questions will drive the chat, so make 
sure they’re good ones.
Step 4: Choose Your Hashtag. 
• A hashtag is a word or phrase preceded by a 
hash or pound sign (#) and is used to identify 
messages on a specific topic. 
• Choose a hashtag that is short, and not too 
difficult to spell or remember. 
• The topic that the hashtag relates to should be 
obvious when people see it.
Step 5: Choose Your Day and Time. 
• Pick a day and time that you will be able to 
host the tweet chat in a calm and relaxed 
atmosphere, and a time when you won’t feel 
rushed. 
• Most tweet chats happen in the evenings, on 
Mondays, Tuesdays, or Wednesdays. 
• Choose your day and time based on what 
makes the most sense for you, and for your 
specific audience.
Step 6: Invite your Twitter Followers Personally. 
• Reach out to individual followers and invite 
them to join your tweet chat. 
• Do not spam them, or let this be the first time 
they’re ever hearing from you on Twitter. 
• Once you’ve established a rapport with some 
of your followers, invite them to join your 
tweet chat, and offer their input on your topic.
Step 7: Give Yourself Ample Time To Promote It. 
• Start promoting it a few weeks in advance. 
• As the date approaches, post reminders (not 
spam) about it. 
• The day of the chat, be sure to tweet some of 
your followers individually, or group a few 
people together, and remind them that the 
tweet chat is happening that day.
Step 8: Post It On Your Blog and Share It 
On ALL Of Your Social Media Profiles. 
• Publish a blog post about your upcoming 
tweet chat, and include specific instructions on 
how to participate in the tweet chat, and what 
hashtag to use. 
• Share how often the tweet chat will happen 
(weekly? monthly?), and be sure to include the 
day, time, and your Twitter handle, so people 
can follow you.
Step 9: Share It In Your E-Newsletter. 
• Promote your tweet chat in every e-newsletter, as 
a reminder to your subscribers.
Step 10: Use Tweetchat.com For Easy Hosting. 
• Tweetchat.com is a free tool that allows you to 
follow along with all of the tweets with your 
hashtag, all in one place. 
• You can post your tweets right from their 
website, and they automatically add your 
hashtag to your tweets. 
• Reply to, re-tweet, favorite your followers’ 
tweets right from their site.
Step 11: Keep It Conversational & Interactive. 
• The key to success during your tweet chat is to 
keep the conversation going. 
• When someone responds to one of your 
tweets, ask them another question. 
• Treat it as you would a conversation in real life, 
and keep it going.
Step 12: Re-Tweet and Reply To Every Tweet 
With Your Hashtag. 
• This makes the tweet chat more personal, and 
allows you to connect with each individual on 
the chat, start a conversation, and keep that 
conversation going. 
• It also leads to more tweets with your hashtag 
showing up in the twitter timeline. 
• It is a great way to build a buzz, gain new 
followers, and make your tweet chat more 
popular.
Step 13: Use Storify to recap your Tweetchat. 
• Storify is an incredible, free tool that 
allows users to curate social media content, 
and turn them into stories. 
• You can create a full recap, made up of the 
tweets connected to your hashtag, that 
highlights the conversation from your tweet 
chat. 
• It’s a wonderful way to capture and archive a 
live conversation on Twitter.
Final Step: Say Thank You! 
Thank your followers for joining your chat, and 
remind them of when the next tweet chat is.
Best Of Luck! 
Have a question? 
Tweet me @AshaniMfuko 
I’m happy to help you!
Created By, Ashani Mfuko 
Social Media Strategist
Get More Free Social 
Media Tips Today! 
Visit www.ashanimfuko.com

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How To Host A Successful Twitter Chat In 13 Easy Steps

  • 1. How To Host A Successful Twitter Chat In 13 Easy Steps By Ashani Mfuko, Social Media Strategist www.ashanimfuko.com
  • 2. You Can Do It! If you’ve been wanting to host your own tweet chat, but weren’t sure how to do it, these are the step-by-step instructions you need to get it started. Use these tips to start leading conversations on Twitter, instead of just following them. Don’t be a follower, be an innovator!
  • 4. The Benefits Of Hosting A Twitter Chat  Increase your Twitter followers. Build lucrative business relationships and opportunities for collaboration. Highlight your expert status in your niche. Build brand recognition and trust with your target audience. Establish your brand as a leading authority in your industry.
  • 5. Step 1: Engage With Your Followers Long Before You Attempt To Host Your Tweetchat. • You have to invest some time on Twitter before you can start hosting successful Twitter chats. • Take 15 minutes a day to interact with your followers, and start and join a conversation. • Participate in other Twitter chats to kick start your interaction, and also connect with new people to follow. • Invest some time on Twitter, build your follower numbers, and engage with your followers first, then you can move to step two.
  • 6. Step 2: Choose Your Topic. • Choose the topic for your Tweetchat by considering what is a hot topic in your industry, or something your target audience loves to chat about.
  • 7. Step 3: Prepare In Advance. • Come up with ten questions that you’d like to ask during your tweet chat in advance (*Please note: You may not get to ask all of the questions, but it’s good to have them, just in case). • Choose specific, open-ended questions, that your followers will be excited to respond to. • Your questions will drive the chat, so make sure they’re good ones.
  • 8. Step 4: Choose Your Hashtag. • A hashtag is a word or phrase preceded by a hash or pound sign (#) and is used to identify messages on a specific topic. • Choose a hashtag that is short, and not too difficult to spell or remember. • The topic that the hashtag relates to should be obvious when people see it.
  • 9. Step 5: Choose Your Day and Time. • Pick a day and time that you will be able to host the tweet chat in a calm and relaxed atmosphere, and a time when you won’t feel rushed. • Most tweet chats happen in the evenings, on Mondays, Tuesdays, or Wednesdays. • Choose your day and time based on what makes the most sense for you, and for your specific audience.
  • 10. Step 6: Invite your Twitter Followers Personally. • Reach out to individual followers and invite them to join your tweet chat. • Do not spam them, or let this be the first time they’re ever hearing from you on Twitter. • Once you’ve established a rapport with some of your followers, invite them to join your tweet chat, and offer their input on your topic.
  • 11. Step 7: Give Yourself Ample Time To Promote It. • Start promoting it a few weeks in advance. • As the date approaches, post reminders (not spam) about it. • The day of the chat, be sure to tweet some of your followers individually, or group a few people together, and remind them that the tweet chat is happening that day.
  • 12. Step 8: Post It On Your Blog and Share It On ALL Of Your Social Media Profiles. • Publish a blog post about your upcoming tweet chat, and include specific instructions on how to participate in the tweet chat, and what hashtag to use. • Share how often the tweet chat will happen (weekly? monthly?), and be sure to include the day, time, and your Twitter handle, so people can follow you.
  • 13. Step 9: Share It In Your E-Newsletter. • Promote your tweet chat in every e-newsletter, as a reminder to your subscribers.
  • 14. Step 10: Use Tweetchat.com For Easy Hosting. • Tweetchat.com is a free tool that allows you to follow along with all of the tweets with your hashtag, all in one place. • You can post your tweets right from their website, and they automatically add your hashtag to your tweets. • Reply to, re-tweet, favorite your followers’ tweets right from their site.
  • 15. Step 11: Keep It Conversational & Interactive. • The key to success during your tweet chat is to keep the conversation going. • When someone responds to one of your tweets, ask them another question. • Treat it as you would a conversation in real life, and keep it going.
  • 16. Step 12: Re-Tweet and Reply To Every Tweet With Your Hashtag. • This makes the tweet chat more personal, and allows you to connect with each individual on the chat, start a conversation, and keep that conversation going. • It also leads to more tweets with your hashtag showing up in the twitter timeline. • It is a great way to build a buzz, gain new followers, and make your tweet chat more popular.
  • 17. Step 13: Use Storify to recap your Tweetchat. • Storify is an incredible, free tool that allows users to curate social media content, and turn them into stories. • You can create a full recap, made up of the tweets connected to your hashtag, that highlights the conversation from your tweet chat. • It’s a wonderful way to capture and archive a live conversation on Twitter.
  • 18. Final Step: Say Thank You! Thank your followers for joining your chat, and remind them of when the next tweet chat is.
  • 19. Best Of Luck! Have a question? Tweet me @AshaniMfuko I’m happy to help you!
  • 20. Created By, Ashani Mfuko Social Media Strategist
  • 21. Get More Free Social Media Tips Today! Visit www.ashanimfuko.com