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Whatisgooglewebmaster, howwebmasterworksforseopurpose


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Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts.

Here's a closer look at how to use Google Webmaster Tools to get the most out of your SEO campaign.

Google Webmaster Tools: The Background

Google's Webmaster Tools are essential for any strong SEO effort. To understand their full potential, it's helpful to think about what Google Webmaster Tools' role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.
We know that use of Google Webmaster Tool is so easy and we can get enough help we use it properly. Professionals of google have created this software to do better seo. My personal opinion is that if we use this tool then our work will be easier.

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Whatisgooglewebmaster, howwebmasterworksforseopurpose

  1. 1. How To Use Powered by: To Grow Your Website
  2. 2. What is it? Powered by:
  3. 3. This will help webmasters discover: What it is What reports it shows you How to track your website through Webmaster Tools
  4. 4. The Webmaster Tools: A set of tools and resources designed the help website owners monitor and analyze their website to make it as search engine and user friendly as possible. Powered by:
  5. 5. Find out how Google crawls, indexes and ranks your site Receive alerts in your inbox when your site has malware or generates errors link to your site Check who links to you. Track links from all over the web, and see who added a link to your site Analyze search data including how much traffic you got from Google search data Submit Sitemaps and see how many pages Google have indexed Powered by:
  6. 6. And the best part? Powered by:
  7. 7. It’s free! Powered by:
  8. 8. What reports does it show you? Powered by:
  9. 9. Search Queries Report Shows Top keywords your site is ranking for and which ones lead to the most click throughs to your site. Tip Got a high ranking for a keyword but low click through rate? Try altering your Title Tag and Description. Powered by:
  10. 10. External Links Report Summarizes statistics on the sites are linking to your web pages i.e. which pages have the highest external links, the phrases on your page that others are linking. Tip Try to include promotional offers throughout your site (Promotions are often what people are most interested in = more links). Powered by:
  11. 11. Keywords Report Shows you what keywords your site is showing up for in search results. Tip You can use this to see if Google isn’t ranking you for important keywords and improve your site so it does. Powered by:
  12. 12. Internal Links Report Shows you the amount of links within your site from one page to another. Why is it important? It helps visitors explore more sections of your site Tip Have more links pointing to important pages such as your order page. Include “Buy Now” or “Click here for prices” that link to your order page on product pages. Powered by:
  13. 13. Subscriber Stats Report Shows you how many people use Google’s RSS reader to receive alerts when something new is added to your site. Tip You need to have an RSS feed to see this. Remember to continuously update your web pages so people have a reason to subscribe! Powered by:
  14. 14. Unreachable URLs URLs timed out URLs restricted by robots.txt URLs not followed Not found HTTP errors Malware HTML suggestions Crawl stats for the past 90 days Crawl errors Diagnostics Report Discover errors that Google encountered when indexing and crawling your site Powered by:
  15. 15. Action This Information Report Google will highlight issues that it believes you should work on to help increase your visibility in its search results, as well as increase user experience. There are 3 sections: Meta description Title tag non-indexible content Powered by:
  16. 16. * The Search Impact report helps you see how +1‘s affect your organic search traffic. *The Activity report shows how many times your pages have been +1’d *The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. Powered by: Google+1 Button Search Impact Report
  17. 17. How do you track your website through Webmaster Tools? Powered by:
  18. 18. Sign up for a By going to Powered by:
  19. 19. Sign into By going to Powered by:
  20. 20. On the homepage, click “ ” ..and enter your URL Powered by:
  21. 21. You need to verify that the site is yours via the recommended method.. Powered by:
  22. 22. ..or an alternative method Powered by:
  23. 23. Now you will be able to access Powered by:
  24. 24. This presentation was brought to you by: King of Digital Marketing Powered by: