Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts. Here's a closer look at how to use Google Webmaster Tools to get the most out of your SEO campaign. Google Webmaster Tools: The Background Google's Webmaster Tools are essential for any strong SEO effort. To understand their full potential, it's helpful to think about what Google Webmaster Tools' role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more. We know that use of Google Webmaster Tool is so easy and we can get enough help we use it properly. Professionals of google have created this software to do better seo. My personal opinion is that if we use this tool then our work will be easier.

1. How To Use
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To Grow Your Website

2. What is it?
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3. This will help webmasters
discover:
What it is
What reports it shows you
How to track your website through
Webmaster Tools

4. The Webmaster Tools:
A set of tools and
resources designed the
help website owners
monitor and analyze
their website to make it
as search engine and
user friendly as possible.
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5. Find out how
Google crawls,
indexes and
ranks your site
Receive alerts in
your inbox when
your site has
malware or generates
errors
link to your site
Check who links to
you.
Track links from all over
the web, and see who
added a link to your site
Analyze search data
including how much
traffic you got from
Google search data
Submit Sitemaps
and see how many
pages Google have
indexed
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6. And the best part?
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7. It’s
free!
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8. What reports does it
show you?
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9. Search Queries
Report
Shows
Top keywords your
site is ranking for
and which ones lead
to the most click
throughs to your site.
Tip
Got a high ranking
for a keyword but low
click through rate?
Try altering your
Title Tag and
Description.
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10. External Links Report
Summarizes
statistics on the sites
are linking to your
web pages i.e. which
pages have the
highest external
links, the phrases on
your page that others
are linking.
Tip
Try to include
promotional offers
throughout your site
(Promotions are often
what people are most
interested in = more
links).
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11. Keywords Report
Shows
you what keywords
your site is showing
up for in search
results.
Tip
You can use this to
see if Google isn’t
ranking you for
important keywords
and improve your
site so it does.
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12. Internal Links Report
Shows
you the amount of
links within your site
from one page to
another. Why is it
important? It helps
visitors explore more
sections of your site
Tip
Have more links
pointing to important
pages such as your
order page. Include
“Buy Now” or “Click
here for prices” that
link to your order
page on product
pages.
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13. Subscriber Stats Report
Shows
you how many people
use Google’s RSS
reader to receive
alerts when
something new is
added to your site.
Tip
You need to have an
RSS feed to see this.
Remember to
continuously update
your web pages so
people have a reason
to subscribe!
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14. Unreachable URLs
URLs timed out
URLs restricted by robots.txt
URLs not followed
Not found
HTTP errors
Malware
HTML suggestions
Crawl stats for the past 90 days
Crawl errors
Diagnostics
Report
Discover errors that Google encountered
when indexing and crawling your site
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15. Action This Information Report
Google will highlight issues that it believes
you should work on to help increase your
visibility in its search results, as well as
increase user experience.
There are 3 sections:
Meta
description Title tag
non-indexible
content
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16. * The Search Impact
report helps you see how +1‘s
affect your organic search
traffic.
*The Activity report shows
how many times your pages
have been +1’d
*The Audience
report provides geographic
and demographic info
about the people who’ve
+1’d your pages.
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Google+1 Button Search Impact
Report

17. How do you track your
website through
Webmaster Tools?
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18. Sign up for a
By going to https://www.google.com/accounts/Login
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19. Sign into
By going to www.google.com/webmasters/tools/
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20. On the homepage, click “ ”
..and enter your URL
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21. You need to verify that the site is
yours via the recommended
method..
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22. ..or an alternative method
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23. Now you will be able to access
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24. This presentation was brought to
you by:
King of Digital Marketing
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