Corporate profile of LeadStrategus LeadStrategus is a marketing & sales consulting firm started by Kingshuk Hazra focussed on helping companies to strategize, research, brand, and Go To Market using F2F, Tele, Online, Mobile & Social Media channels.

1. leadStrategus
bridging the delta between your Strategy & Go To Market
Corporate Profile

2. lead – prospect for a business; action verb
denoting leadership
strategus – Military general in ancient
Greece; a driver of strategy / ‘generalship’
leadStrategus – a driver of
strategy; a general focussing on
prospecting
Introductions
@kingshukhazra
Photo Source: Pleasures@Goodfon.su
leadStrategus

3. leadStrategus
is a B2B Go To Market
consulting firm
@ sweet spot
between
strategy, sales, & marketing.
Photo Source: Pleasures@Goodfon.su
Introductions
@kingshukhazra
leadStrategus

4. Photo Source: Pleasures@Goodfon.su
Our focus is on making Revenues &
profitability efforts of corporates more
effective – much more effective – than they
currently are.
To do that, we help companies strategize,
research, brand, communicate, generate &
drive leads/ opportunities - the entire Go
To Market – with a single minded focus on
effectiveness & ROI.
Our work includes setting up and running
Market Intelligence, Thought Leadership,
Demand Generation, Lead Generation &
Management, Tele, Inside Sales, Social Selling &
Content Marketing programs that deliver
responsible & actionable advice that take off the
heavy lifting for CEOs, CMOs, & CSOs. We also
diagnose, coach, do workshops to improve
bottlenecks in current sales & marketing
operations.
Introductions
@kingshukhazra
leadStrategus

5. Photo Source: Pleasures@Goodfon.su
Kingshuk was previously Head
Marketing for Amazon Web
Services India with a heritage of
progressively senior
responsibilities across Marketing,
Strategy & BD deliverables across
SAP, Oracle, IBM, Gartner &
IMRB.
He holds an MBA in International
Business from IIFT, New Delhi
and a BSc Statistics from D G
Ruparel College, Mumbai.
Introductions
@kingshukhazra
leadStrategus

6. ADVISORY &
INTELLIGENCE
MARKETING EXECUTION
& OUTSOURCING
SALES + MARKETING
CONSULTING
Service Offerings

7. Market
Assessment
Competitive
Intelligence
Primary Market
Research
• Quick surveys
• Focus Group
• Exec interviews
• Panels
• Competitive Profiles
• Win-loss analysis
• Battle card
• Deep dives
• Opp. Assessment
• Market Sizing &
forecast
• Landscape Analysis
Open slate
Consulting
• Scenario Planning
• Go To Mkt Advisory
• Business plan &
pitch deck
ADVISORY &
INTELLIGENCE SERVICES
Service Offerings
leadStrategus

8. Sales
Effectiveness
Pipeline & Lead
Building
Marketing
Effectiveness
• Account Marketing
• Plan & Improve
Inbound, Content &
Social Media ROI
• Account Intelligence
(Tele/sec.) + Lead
generation ( Tele/
F2F/Online) +
Influencing (F2F)
• Inside Sales & Tele
marketing ROI
• Channel Strategy
Social Selling
Open slate
Consulting
• Revenue, Opp. &
Mktg alignment
• Closed Loop
Campaign mgmt
SALES + MARKETING
CONSULTING
Service Offerings
leadStrategus

9. Long Tail Programs
Marketing
Infrastructure
Content Services
• Exec. presentations
• Content & Social
Media programs
• Case studies
• Marketing Ops -
Database, CRM,
Automation rollout
• MDF & Staff Aug
• Funnel velocity &
volume diagnostics
• Demand Gen. effctv
• Geo expansion
Complex
Programs
• Lead Generation &
nurturing
• Influencer Mapping
• Account Marketing
MARKETING EXECUTION &
OUTSOURCING
Service Offerings
leadStrategus

10. Delivery
excellence
 All services offered
have been tried &
tested by founder in
his career
To get ‘fruits’ –
work on ‘roots’
 External GTM
excellence comes
from sweating @
backroom – our
focus!
For B2B cos. –
GTM
 Can be difference
between survival &
bankruptcy. Get a
pro to guide your
marketing!
We ‘love’
traditional
marketing
 Effective old
fashioned Tele,
Events & PR still
deliver the best
ROI
Digital brings
new dimension
 You NEED digital,
but does your digital
agency really
understand your
business?
leadStrategus
Why Us?
We thrive in the non-glam ‘behind the scenes’ heavy lifting
@kingshukhazra

11. @kingshukhazra
Why Us?
@kingshukhazra

12.  Have strong domain knowledge & network: Processes, frameworks,
collaborators, partners – together we can hit the ground running
 Highest levels of integrity –What You See Is What You Get
I. Expertise – We live,
breathe, & swear by
B2B GTM
II. Competence – In this
line – as a business /
exec. for over 15 years
III. Trustworthiness – We
will not make any
promises we can’t keep
Why Us?

13. High GTM
Know-how
leadStrategus
Low GTM
Know-how
High
Solution
competence
High
Transaction
competence
Marketing
KPOs
Market Research firms
Big 5
Consultancies
Social Media
firms
Advertising
Agencies
Digital
Agencies
Only leadStrategus combines the Solution competence of
high-end Consulting firms with the practitioner's know-how
of Go To Market
Why Us?
leadStrategus

14. Thank
You!
Kingshuk Hazra | leadStrategus.
Know Us More: www.pinterest.com/kingshukhazra/
Interact With Us: www.linkedin.com/in/kingshuk/
Email: kingshuk@leadstrategus.com
leadStrategus
bridging the delta between your Strategy & Go To Market