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leadStrategus
bridging the delta between your Strategy & Go To Market
Corporate Profile
lead – prospect for a business; action verb
denoting leadership
strategus – Military general in ancient
Greece; a driver o...
leadStrategus
is a B2B Go To Market
consulting firm
@ sweet spot
between
strategy, sales, & marketing.
Photo Source: Pleas...
Photo Source: Pleasures@Goodfon.su
Our focus is on making Revenues &
profitability efforts of corporates more
effective – ...
Photo Source: Pleasures@Goodfon.su
Kingshuk was previously Head
Marketing for Amazon Web
Services India with a heritage of...
ADVISORY &
INTELLIGENCE
MARKETING EXECUTION
& OUTSOURCING
SALES + MARKETING
CONSULTING
Service Offerings
Market
Assessment
Competitive
Intelligence
Primary Market
Research
• Quick surveys
• Focus Group
• Exec interviews
• Panel...
Sales
Effectiveness
Pipeline & Lead
Building
Marketing
Effectiveness
• Account Marketing
• Plan & Improve
Inbound, Content...
Long Tail Programs
Marketing
Infrastructure
Content Services
• Exec. presentations
• Content & Social
Media programs
• Cas...
Delivery
excellence
 All services offered
have been tried &
tested by founder in
his career
To get ‘fruits’ –
work on ‘ro...
@kingshukhazra
Why Us?
@kingshukhazra
 Have strong domain knowledge & network: Processes, frameworks,
collaborators, partners – together we can hit the ground ...
High GTM
Know-how
leadStrategus
Low GTM
Know-how
High
Solution
competence
High
Transaction
competence
Marketing
KPOs
Marke...
Thank
You!
Kingshuk Hazra | leadStrategus.
Know Us More: www.pinterest.com/kingshukhazra/
Interact With Us: www.linkedin.c...
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LeadStrategus Corporate Profile

Corporate profile of LeadStrategus
LeadStrategus is a marketing & sales consulting firm started by Kingshuk Hazra focussed on helping companies to strategize, research, brand, and Go To Market using F2F, Tele, Online, Mobile & Social Media channels.

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LeadStrategus Corporate Profile

  1. 1. leadStrategus bridging the delta between your Strategy & Go To Market Corporate Profile
  2. 2. lead – prospect for a business; action verb denoting leadership strategus – Military general in ancient Greece; a driver of strategy / ‘generalship’ leadStrategus – a driver of strategy; a general focussing on prospecting Introductions @kingshukhazra Photo Source: Pleasures@Goodfon.su leadStrategus
  3. 3. leadStrategus is a B2B Go To Market consulting firm @ sweet spot between strategy, sales, & marketing. Photo Source: Pleasures@Goodfon.su Introductions @kingshukhazra leadStrategus
  4. 4. Photo Source: Pleasures@Goodfon.su Our focus is on making Revenues & profitability efforts of corporates more effective – much more effective – than they currently are. To do that, we help companies strategize, research, brand, communicate, generate & drive leads/ opportunities - the entire Go To Market – with a single minded focus on effectiveness & ROI. Our work includes setting up and running Market Intelligence, Thought Leadership, Demand Generation, Lead Generation & Management, Tele, Inside Sales, Social Selling & Content Marketing programs that deliver responsible & actionable advice that take off the heavy lifting for CEOs, CMOs, & CSOs. We also diagnose, coach, do workshops to improve bottlenecks in current sales & marketing operations. Introductions @kingshukhazra leadStrategus
  5. 5. Photo Source: Pleasures@Goodfon.su Kingshuk was previously Head Marketing for Amazon Web Services India with a heritage of progressively senior responsibilities across Marketing, Strategy & BD deliverables across SAP, Oracle, IBM, Gartner & IMRB. He holds an MBA in International Business from IIFT, New Delhi and a BSc Statistics from D G Ruparel College, Mumbai. Introductions @kingshukhazra leadStrategus
  6. 6. ADVISORY & INTELLIGENCE MARKETING EXECUTION & OUTSOURCING SALES + MARKETING CONSULTING Service Offerings
  7. 7. Market Assessment Competitive Intelligence Primary Market Research • Quick surveys • Focus Group • Exec interviews • Panels • Competitive Profiles • Win-loss analysis • Battle card • Deep dives • Opp. Assessment • Market Sizing & forecast • Landscape Analysis Open slate Consulting • Scenario Planning • Go To Mkt Advisory • Business plan & pitch deck ADVISORY & INTELLIGENCE SERVICES Service Offerings leadStrategus
  8. 8. Sales Effectiveness Pipeline & Lead Building Marketing Effectiveness • Account Marketing • Plan & Improve Inbound, Content & Social Media ROI • Account Intelligence (Tele/sec.) + Lead generation ( Tele/ F2F/Online) + Influencing (F2F) • Inside Sales & Tele marketing ROI • Channel Strategy Social Selling Open slate Consulting • Revenue, Opp. & Mktg alignment • Closed Loop Campaign mgmt SALES + MARKETING CONSULTING Service Offerings leadStrategus
  9. 9. Long Tail Programs Marketing Infrastructure Content Services • Exec. presentations • Content & Social Media programs • Case studies • Marketing Ops - Database, CRM, Automation rollout • MDF & Staff Aug • Funnel velocity & volume diagnostics • Demand Gen. effctv • Geo expansion Complex Programs • Lead Generation & nurturing • Influencer Mapping • Account Marketing MARKETING EXECUTION & OUTSOURCING Service Offerings leadStrategus
  10. 10. Delivery excellence  All services offered have been tried & tested by founder in his career To get ‘fruits’ – work on ‘roots’  External GTM excellence comes from sweating @ backroom – our focus! For B2B cos. – GTM  Can be difference between survival & bankruptcy. Get a pro to guide your marketing! We ‘love’ traditional marketing  Effective old fashioned Tele, Events & PR still deliver the best ROI Digital brings new dimension  You NEED digital, but does your digital agency really understand your business? leadStrategus Why Us? We thrive in the non-glam ‘behind the scenes’ heavy lifting @kingshukhazra
  11. 11. @kingshukhazra Why Us? @kingshukhazra
  12. 12.  Have strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running  Highest levels of integrity –What You See Is What You Get I. Expertise – We live, breathe, & swear by B2B GTM II. Competence – In this line – as a business / exec. for over 15 years III. Trustworthiness – We will not make any promises we can’t keep Why Us?
  13. 13. High GTM Know-how leadStrategus Low GTM Know-how High Solution competence High Transaction competence Marketing KPOs Market Research firms Big 5 Consultancies Social Media firms Advertising Agencies Digital Agencies Only leadStrategus combines the Solution competence of high-end Consulting firms with the practitioner's know-how of Go To Market Why Us? leadStrategus
  14. 14. Thank You! Kingshuk Hazra | leadStrategus. Know Us More: www.pinterest.com/kingshukhazra/ Interact With Us: www.linkedin.com/in/kingshuk/ Email: kingshuk@leadstrategus.com leadStrategus bridging the delta between your Strategy & Go To Market

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