Social design patterns for android
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presented at #droidconIN by @kingsley2
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Social design patterns for android
- 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
- 2. KINGSLEY PETALFLAME • Product guy • Stealth product startup • 13 years designing/ • Making Android social managing products from within • Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (financial systems) •4 people • love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
- 3. User
- 4. Tr ies User App
- 5. Tr ies User Returns loyal User App
- 6. Tr s ies fer Re User Returns loyal User App
- 7. Tr s ies fer Re User Returns loyal User App
- 8. TRIALS Get users to try your app
- 9. SOCIAL PROOF The idea that people will pretty much try anything, if all their friends are also doing it.
- 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
- 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
- 12. Pure Popularity Reviews & Ratings
- 13. Social Discovery in Android Market is Inevitable
- 14. BEG FOR S NOW!
- 15. METHODS & MADNESS • Just Ask! • Nag. I mean, don’t piss your users off, but. • Lock up some stuff that can be unlocked by +1ing. • Make something work better if the user has +1d.
- 16. RETENTION Keeping users coming back
- 17. MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
- 18. TIMELINES/FEEDS
- 21. DON’T WANNA MISS A THING ;)
- 22. • Thinkof things that are limited-time only - deals, events, sales. • Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc. • Think of ways to increase the speed of the stream without diluting it. • Findsomething predictable that you can give the user every day, like a joke or pic.
- 24. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
- 25. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE. CUZ IT’S EASY
- 26. REWARD THE 1% Courtesy http://www.useit.com
- 27. • Send reminders - email/sms/push notifications • Createreasons for coming back. Eg “Your crops will be ready tomorrow” • Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature” • Utility apps - try to detect contexts where user will find app useful
- 28. REFERRALS Key to Virality
- 29. MAKE FRIENDS EASY TO FIND
- 30. • Offer incentives for inviting friends • Lock content as only available if you have N friends using the app (mob gating) • Make your app do something that gets better if friends use it.
- 31. RECAP • Trials: Ask for +1s, start NOW • Retention: • Build an app worth revisiting • Build a great feed/timeline • Remind users • Reward repeat users • Referrals • Make it easy to find friends
- 32. Q&A