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Content marketing tips that won't break the bank (or your spirit)
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Kirsty Hulse
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How to create excellent content without a huge price tag.
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Content marketing tips that won't break the bank (or your spirit)
1.
Content marketing tips that
won’t break the bank (or your spirit) @kirsty_hulse @manym1nd5 #searchleeds
2.
Let me tell
you a secret...
7.
56% said links
13.
Coverage Reach Engagement Traffic Conversion
15.
Long term: Diversity our
objectives Pimp our data Become PR and brand experts Become qualified business consultants Nail creative execution
19.
Short/mid term solution: Make
it easier to execute Make it easier to buy
20.
Short term: Ideas, not
assets, are everything Volume is imperative Create assets cheaply
22.
Step 1: Ideas,
not assets, are everything
24.
I got bored screenshotting logos.
28.
These are all
brand stories
29.
“Don’t create content directly about a
brand, it’s seen as commercial and you won’t get links.”
30.
2018+ Don’t be afraid
to know a brand and lead with it
31.
Know a brand: 1.
What are the 3 core objectives? 2. What is the value proposition? 3. What is the USP? 4. What is the consistent message?
32.
I made a
template! Email me.
33.
What if my
brand is just a bit shit?
35.
Step 2: Volume
is imperative
36.
Who’s ever had
a massive campaign flop?
38.
“Value” questions will continue
to get harder.
40.
4 monthly smaller campaigns Quarterly sexy sexy content campaign Lots
of room for error and change
41.
Step 3: Create
content cheaply
42.
@kirsty_hulse Are you a
business?
43.
@kirsty_hulse Congratulations! You win FREE
LINKS!
44.
Submit founder and entrepreneur interviews
46.
Product launches Investment wins New
hires New clients Regionally based
47.
@kirsty_hulse You do not
need to spend a lot to create engaging content
51.
20% increase in
traffic 4 leads Cost $249 Required no developer time 1 day to distribute
53.
Quizzes
54.
$25
55.
Free
56.
Free
57.
@kirsty_hulse Get other companies
to create content for you
59.
We got some
architects to draw up some designs for a structurally sound, historically accurate pillow fort
60.
In case you’re
interested...
61.
Total campaign time and
cost = 2 days Lovely links
62.
Link to client Link to architects we partnered
with
63.
http://timeline.knightlab.com
65.
In summary...
70.
Thank you!
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