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Content marketing tips
that won’t break the bank
(or your spirit)
@kirsty_hulse @manym1nd5 #searchleeds
Let me tell you a secret...
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
56% said links
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Coverage
Reach
Engagement
Traffic
Conversion
Content marketing tips that won't break the bank (or your spirit)
Long term:
Diversity our objectives
Pimp our data
Become PR and brand experts
Become qualified business consultants
Nail creative execution
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Short/mid term solution:
Make it easier to execute
Make it easier to buy
Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply
Content marketing tips that won't break the bank (or your spirit)
Step 1: Ideas, not assets,
are everything
Content marketing tips that won't break the bank (or your spirit)
I got bored
screenshotting
logos.
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
These are all brand stories
“Don’t create
content
directly about
a brand, it’s
seen as
commercial
and you won’t
get links.”
2018+
Don’t be afraid to know a
brand and lead with it
Know a brand:
1. What are the 3 core objectives?
2. What is the value proposition?
3. What is the USP?
4. What is the consistent message?
I made a template! Email me.
What if my brand is just
a bit shit?
Content marketing tips that won't break the bank (or your spirit)
Step 2: Volume is
imperative
Who’s ever had a massive
campaign flop?
Content marketing tips that won't break the bank (or your spirit)
“Value” questions will
continue to get harder.
Content marketing tips that won't break the bank (or your spirit)
4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change
Step 3: Create content
cheaply
@kirsty_hulse
Are you a business?
@kirsty_hulse
Congratulations! You
win FREE LINKS!
Submit founder
and entrepreneur
interviews
Content marketing tips that won't break the bank (or your spirit)
Product launches
Investment wins
New hires
New clients
Regionally based
@kirsty_hulse
You do not need to
spend a lot to create
engaging content
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute
Content marketing tips that won't break the bank (or your spirit)
Quizzes
$25
Free
Free
@kirsty_hulse
Get other companies to
create content for you
Content marketing tips that won't break the bank (or your spirit)
We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort
In case you’re interested...
Total campaign time
and cost = 2 days
Lovely links
Link
to
client
Link to
architects we
partnered with
http://timeline.knightlab.com
Content marketing tips that won't break the bank (or your spirit)
In summary...
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Thank you!

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