There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
28. Total campaign time and cost =
2 days
Average position for keyword
group 9 to 6
Over 6000 social shares
29. WHAT I SHOULD HAVE DONE
Gone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery