This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign! Credit goes to: Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/ Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/ Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/

1. INFLUENCER MARKETING
MY TOP 20 TRICKS
by Kirsty Sharman
kirsty@wepushmedia.com
Linkedin.com/in/kirstysharman

2. 500+ influencer campaigns run
20+ press pieces on Influencer Marketing written, published
Today i’ll share my top tricks that help brands drive ROI through influencer
marketing, not just hype.

3. 1/20
THE
BOOSTER
SHOT
Get influencers to like, share and tag other influencers on your brands LinkedIn posts. If you
know anything about the LinkedIn algorithm, you’ll know it’s the number one platform to
get organic reach on in 2018.
*Note, if your content is average this probably won’t work. As with most things ;)

4. 2/20
FOMARKETING
(FOMO-MARKETING)
The internet is a breeding ground of FOMO, and Influencers are the perfect people to
create it. When planning your next campaign consider carefully what you want influencers
to do.
Rather than drive views on your product shot, get influencers to drive their followers to
want something you have. This could be an eBook, Group, Prize, Social Club, you name it!

5. 3/20
DARK
SOCIAL
IS WHERE
IT’S AT
If you’re not considering dark social in your 2018 influencer strategy, you’re lagging. Brands
and influencers are building massive underground communities - housed in private groups
and closed communities. Consumers are sharing on What’s app, Messenger, WeChat and
more.
Consider how influencers can influence your dark social strategy, FOMO leads to….?

6. 4/20
THE
COMMENT
LOOP
Instagram is on at the moment in terms of growth, but let’s face it, people want to follow
people - not brands. When contracting influencers, and paying a premium rate to feature in
their feed, you want to get maximum value.
A simple way to do this is by adding a comment loop - work with influencers to craft a
unique loop that ensures you get maximum reach! Search #loopgiveaway on IG for details.

7. 5/20
KEYWORDS
ARE
FOREVER
Working with a YouTuber? We all know that Google ranks it’s own content above all else,
so make sure the YouTuber uses researched Keywords in their video title and descriptions.
This way you can pick up long term search traffic, and drive it straight to a positive review.

8. 6/20
DON’T
PAY FOR
TWEETS
Based on data from campaigns, not guess work, Twitter is lowest performing channel for
Influencers to be promoting your brand.
Get some Retweets and shares of course, but optimize your spend towards influencers on
channels that deliver the best CPE and CPM.
*Do your own research

9. 7/20
OPTIMIZE
FOR A
LOWER CPM
This trick is based on simple math, and smart creative.
If you pay $100 for one post, and it reaches 1000 people, your CPM is $100.
If you pay $100 for one post, and it reaches 1500 people, your CPM is $66.66.
How do you reduce your CPM? Get the influencer to add a Referral Element to their
creative - ‘tag a friend you’d go on holiday with’, ‘share with a friend who NEEDS this
mascara’, ‘The person i’d steal this from is ______’ - this pushes the post to more people
organically.

10. 8/20
EXPERIENCE
OVER
PRODUCT
If i had a penny for the amount of times i’ve tried to explain what an equal-value trade
exchange looks like (to both influencer and brand) i’d be a…. you get the point.
What does have value? Experiences. Real world interactions you can offer influencers, that
can’t be bought. The best campaigns i’ve run offer dollars AND and experiences to
influencers, in exchange for posts.

11. 9/20
CELEBRITY
RETARGETING
There really is no better audience to target with ads than one that has already shown
intent. Read a post, clicked a link, expressed interest in your brand. That’s a lead.
Influencers don’t have to only play at the top of the funnel. Consider building segmented
audiences per influencer, based on traffic and clicks. Then retargeting each audience
using the influencers creative, or (better yet), their face!

12. 10/20
COMMENT
TO
SALE
This one is pretty new, it’s early days but i’ve run experiments with promising results. Using
manychat you can link Facebook comments to a messenger bot on the influencers page,
set these up to capture leads, conversation and interest.
The influencers bot captures details, sends them to Zapier, and outputs to a shiny
spreadsheet where you collect customer information. No more landing pages!

13. 11/20
The next 10 tricks are ones that I just can’t publish online. Some things are best kept
underground ;)
If you want the other 10 tricks, pop me a mail on
kirsty@wepushmedia.com