Smart packaging is an advanced form of packaging that provides additional functionalities such as extended shelf life, freshness monitoring and improved safety along with the traditional basic three functions of packaging that is protection, communication and containment.

1. Smart Packaging Market: Present Scenario and the Growth
Prospects with Forecast 2025
Smart packaging is an advanced form of packaging that provides additional functionalities such
as extended shelf life, freshness monitoring and improved safety along with the traditional basic
three functions of packaging that is protection, communication and containment. In addition,
smart packaging are also used extensively by various end user segments in order to add value to
their products, strengthen their brand image and to improve the consumer appeal. The global
smart packaging market is anticipated to experience an exponential growth during the forecast
period from 2017 to 2025 owing to increasing demand of advanced packaging solution from
various food processing and pharmaceutical sectors.
In order to provide a comprehensive and detailed analysis of the market, the global smart
packaging market has been segmented on the basis of technology and end user. Different
technology through which smart packaging enhances packaging functionality includes active
packaging, intelligent packaging and modified atmosphere packaging (MAP) among others. The
others segment includes application of smart packaging in consumer electronics and agricultural
sectors. In addition, current market situation along with future anticipated growth trend of all the
above mentioned segments including technology and end user across different regions including
Europe, Asia Pacific, North America, Middle-East and Africa (MEA) and Latin America is also
provided in this report.
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Rising health consciousness among the consumers in one of the most important factor
anticipated to trigger the demand of smart packaging during the forecast period from 2017 to
2025. In current generation (generation Y), consumers are becoming more health conscious.
However, high price of smart packaging is one of the most important factor anticipated to hinder
the commercial success of the products during the forecast period. Using smart packaging
increase the price of the end products, which in turn is expected to affect its demand negatively.

2. Among the different technology used in smart packaging, the active packaging segment held the
largest market share in 2016 and is anticipated to maintain its dominance during the forecast
period.
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Geographically, Europe generated the highest revenue in the smart packaging market in 2016 and
is followed by North America. On the flip side, Asia Pacific region is predicted to experience the
most promising growth during the forecast period.
Some of the major players operating in the smart packaging market includes 3M (U.S.),
PakSense (U.S.), BASF SE (Germany) and Huhtamaki Group (Finland) among others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative
insights, historical data, and verifiable projections about market size. By doing so, the research
report serves as a repository of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and applications.
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