The problem Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much The real problem One month Winner! Two months Three months Four months Five months Six months Seven months Eight months Nine months 1 winner per year QUOTE FROM ELON MUSK BIOGRAPHY “ He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money. We’re missing out on this But…why? TOO MANY IDEAS! 170 ideas in 3 minutes Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price Er. We need a process Find out what’s stopping folks from converting… …fix it. Thanks I’ll be here all night Step 1: Take these ideas… Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price …and throw them away. Step 2: Listen to your customers and prospects Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price These ideas are good. They just might not be for you. Gut Your gut is good. It just knows too much. Curse of knowledge USER TESTING Send 3 users through your funnel Send 3 users to your competition Send 3 users to a HUGE company in your space PEEK QUALAROO CHAT TRANSCRIPTS SALES PEOPLE AND SUPPORT Step 3: Use a framework to make decisions Test summary Test objective Hypothesis Opportunity size Time to test Likely scenarios Next steps What worked? What didn’t work? HTTP://BIT.LY/ABTEST-FRAMEWORK The problem Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much The problem opportunity Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much Winner! Not so much Not so much Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Winner! Not so much Not so much Winner! Not so much Not so much Winner!