Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

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On January 12, Facebook declared organic post reach dead for pages. It’s time to seriously re-think our Facebook and social media strategy. Big time. In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon. You'll learn: What Facebook engagement loopholes still work and which ones are dead Unusual Hacks to connect with Facebook Users without using ads or the news feed Important new Social Media Marketing strategies for 2018 and beyond

Marketing

10 Sneaky Loopholes to Stay Alive
Larry Kim,
KissMetrics Webinar
January, 2018

#CMCa2z @larrykim
Today’s Agenda:!
1. What
Happened?
3. New FB Posting
Tactics
5. What Does
it Mean?
(New Strategy)
4. Larry’s Top 5 Alternate Channels to
Explore This Year
2. News Feed:
Now vs. Before
@larrykim @kissmetrics

#CMCa2z @larrykim
3 Random
Facts About
Larry
@larrykim @kissmetrics

#CMCa2z @larrykim
Slightly
Obsessed With
Unicorns
Make PPC
Magical
Again!
@larrykim @kissmetrics

Live in Harvard Square, Cambridge, MA
@larrykim @kissmetrics

#CMCa2z @larrykim
WordStream in 2008 vs. 2017
2008 2017
@larrykim @kissmetrics

Working on a
New Venture for
the Last Few
months!
@larrykim @kissmetrics

#CMCa2z @larrykim
And is it really a big
deal? (Spoiler Alert:
YES)
Part 1: What Changed?
@larrykim @unbounce #marketingoptweek

#CMCa2z @larrykim
Part 2: FB News Feed Changes
Now vs. Before
@larrykim @unbounce #marketingoptweek

My Post FB Post Engagement
Unicorn Social
Updates are +10x
More Engaging Than
Donkey Posts
98% Go nowhere
@larrykim @kissmetrics

“There’s more public content
than posts from your friends and
family, the balance of what's in
News Feed has shifted away.”
@larrykim @kissmetrics

“Posts from friends are
going to be prioritized.
Page posts will be
demoted.”

Part 3. Three New FB
Posting Tactics to Try
(and one to retire)
@larrykim @unbounce #marketingoptweek

#CMCa2z @larrykim
Finding the Unicorn FB Posts Among The
Donkeys
Spoiler Alert:
Optimize for Comments
@larrykim @kissmetrics

#CMCa2z @larrykim
9 out of 10 marketers suffer from
Donkey Denial Syndrome*
@larrykim @kissmetrics

#CMCa2z @larrykim
Need an Objective Way to Discern Unicorns
vs. Non-Unicorn Posts
Spot The Unicorn
@larrykim @kissmetrics

#CMCa2z @larrykim
Larry’s Donkey Detector
Finds Unusually
Posts With Lots
of Comments
@larrykim @kissmetrics

#CMCa2z @larrykim
Strategy #1: Larry’s Unicorn Detecting
Pyramid Scheme
1.  Audition content on
other channels (Twitter,
LinkedIn, etc.)
2.  Measure the comments
3.  Kill the Donkeys
4.  Post the winners to FB
Page!
@larrykim @kissmetrics

#CMCa2z @larrykim
Strategy
#2: Make
Unicorn
Babies!
@larrykim @kissmetrics

@larrykim @kissmetrics
Post had +1000
comments and
shares. HOW?

#CMCa2z @larrykim@larrykim @kissmetrics
Michael Stelzner
told me he got
hundreds of
thousands of
views on his
video! (So I
figured, I should
do this, too).

#CMCa2z @larrykim
Strategy
#3: The
Russian
Method
@larrykim @unbounce #marketingoptweek

#CMCa2z @larrykim@larrykim @unbounce #marketingoptweek

#CMCa2z @larrykim
•  42 “Likes”
•  27 shares
•  20 comments
•  3 page likes
•  200 website
clicks
•  $50!
@larrykim @unbounce #marketingoptweek

#CMCa2z @larrykim
FB Says They Will Penalize This Going Forward.
Warning: Stop Posting “Comment Bait”
@larrykim @kissmetrics

#CMCa2z @larrykim
Part 4: My Top New
Channels
to Explore in 2018
@larrykim @kissmetrics

@larrykim @kissmetrics
#5: Facebook
Groups

(Groups Trigger Tons of Notifications)
@larrykim @kissmetrics

#4: Facebook
Messenger
@larrykim @kissmetrics

Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
@larrykim @kissmetrics

@larrykim @kissmetrics
(vs. 100M on
FB)
#3: Instagram
Still Alive

#CMCa2z @larrykim
#1: Diversify Channels
Twitter LinkedIn Medium YouTube
@larrykim @kissmetrics

Medium: Half-Million Views per Month!
@larrykim @kissmetrics

#CMCa2z @larrykim
Part 5: New Social
Media Strategy!
@larrykim @kissmetrics

#CMCa2z @larrykim
What Does it
All Mean?
RIP Link
Posts from
Social
@larrykim @kissmetrics

Website
FB
LinkedIn
Medium
Old Way:
@larrykim @kissmetrics

FB

LinkedIn

Medium

New Way:
@larrykim @kissmetrics
Website
Website Website Website

Now Entering
Unicorn-Land!

“Be a Unicorn in a Sea of Donkeys”
THANK YOU Thue & KissMetrics!
@larrykim @kissmetrics

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1. 10 Sneaky Loopholes to Stay Alive Larry Kim, KissMetrics Webinar January, 2018

2. #CMCa2z @larrykim Today’s Agenda:! 1. What Happened? 3. New FB Posting Tactics 5. What Does it Mean? (New Strategy) 4. Larry’s Top 5 Alternate Channels to Explore This Year 2. News Feed: Now vs. Before @larrykim @kissmetrics

3. #CMCa2z @larrykim 3 Random Facts About Larry @larrykim @kissmetrics

4. #CMCa2z @larrykim Slightly Obsessed With Unicorns Make PPC Magical Again! @larrykim @kissmetrics

5. Live in Harvard Square, Cambridge, MA @larrykim @kissmetrics

6. #CMCa2z @larrykim WordStream in 2008 vs. 2017 2008 2017 @larrykim @kissmetrics

7. @larrykim @kissmetrics

8. Working on a New Venture for the Last Few months! @larrykim @kissmetrics

9. Have a 3-year old Kid (#ppckid)

10. #CMCa2z @larrykim And is it really a big deal? (Spoiler Alert: YES) Part 1: What Changed? @larrykim @unbounce #marketingoptweek

11. @larrykim @kissmetrics

12. @larrykim @kissmetrics

13. #CMCa2z @larrykim Part 2: FB News Feed Changes Now vs. Before @larrykim @unbounce #marketingoptweek

14. @larrykim @kissmetrics

15. @larrykim @kissmetrics

16. My Post FB Post Engagement Unicorn Social Updates are +10x More Engaging Than Donkey Posts 98% Go nowhere @larrykim @kissmetrics

17. “There’s more public content than posts from your friends and family, the balance of what's in News Feed has shifted away.” @larrykim @kissmetrics

18. “Posts from friends are going to be prioritized. Page posts will be demoted.”

19. Part 3. Three New FB Posting Tactics to Try (and one to retire) @larrykim @unbounce #marketingoptweek

20. #CMCa2z @larrykim Finding the Unicorn FB Posts Among The Donkeys Spoiler Alert: Optimize for Comments @larrykim @kissmetrics

21. #CMCa2z @larrykim 9 out of 10 marketers suffer from Donkey Denial Syndrome* @larrykim @kissmetrics

22. #CMCa2z @larrykim Need an Objective Way to Discern Unicorns vs. Non-Unicorn Posts Spot The Unicorn @larrykim @kissmetrics

23. #CMCa2z @larrykim Larry’s Donkey Detector Finds Unusually Posts With Lots of Comments @larrykim @kissmetrics

24. #CMCa2z @larrykim Strategy #1: Larry’s Unicorn Detecting Pyramid Scheme 1.  Audition content on other channels (Twitter, LinkedIn, etc.) 2.  Measure the comments 3.  Kill the Donkeys 4.  Post the winners to FB Page! @larrykim @kissmetrics

25. #CMCa2z @larrykim Strategy #2: Make Unicorn Babies! @larrykim @kissmetrics

26. @larrykim @kissmetrics Post had +1000 comments and shares. HOW?

27. #CMCa2z @larrykim@larrykim @kissmetrics Michael Stelzner told me he got hundreds of thousands of views on his video! (So I figured, I should do this, too).

28. #CMCa2z @larrykim Strategy #3: The Russian Method @larrykim @unbounce #marketingoptweek

29. #CMCa2z @larrykim@larrykim @unbounce #marketingoptweek

30. #CMCa2z @larrykim@larrykim @unbounce #marketingoptweek

31. #CMCa2z @larrykim@larrykim @unbounce #marketingoptweek

32. #CMCa2z @larrykim •  42 “Likes” •  27 shares •  20 comments •  3 page likes •  200 website clicks •  $50! @larrykim @unbounce #marketingoptweek

33. #CMCa2z @larrykim FB Says They Will Penalize This Going Forward. Warning: Stop Posting “Comment Bait” @larrykim @kissmetrics

34. #CMCa2z @larrykim Part 4: My Top New Channels to Explore in 2018 @larrykim @kissmetrics

35. @larrykim @kissmetrics #5: Facebook Groups

36. (Groups Trigger Tons of Notifications) @larrykim @kissmetrics

37. #4: Facebook Messenger @larrykim @kissmetrics

38. Messaging Apps have Surpassed Social Networks Big 4 Social Networking Apps Big 4 Messaging Apps Yet only 1% of businesses can automatically engage w/ customers via messaging. @larrykim @kissmetrics

39. @larrykim @kissmetrics

40.

41. @larrykim @kissmetrics (vs. 100M on FB) #3: Instagram Still Alive

42. @larrykim @kissmetrics #2: Facebook Ads

43. #CMCa2z @larrykim #1: Diversify Channels Twitter LinkedIn Medium YouTube @larrykim @kissmetrics

44. @larrykim @kissmetrics

45. Medium: Half-Million Views per Month! @larrykim @kissmetrics

46. @larrykim @kissmetrics

47. @larrykim @kissmetrics

48. #CMCa2z @larrykim Part 5: New Social Media Strategy! @larrykim @kissmetrics

49. #CMCa2z @larrykim What Does it All Mean? RIP Link Posts from Social @larrykim @kissmetrics

50. Website FB LinkedIn Medium Old Way: @larrykim @kissmetrics