According to SaleCycle, the average abandoned cart rate for e-commerce is 75.6%. That means three out of four people who were ready to buy, decided not to. Reducing cart abandonment should be a top priority for all e-commerce businesses, and while we can’t eliminate cart abandonment entirely, you can minimize the likelihood of it happening. In this webinar, Rikke Thomsen, head of email marketing at Sleeknote, will show you exactly how leading e-commerce businesses reduce cart abandonment (and how you can too). You’ll learn: Three simple tweaks you can implement in your checkout to help visitors complete their orders (#3 is Rikke’s favorite) A highly-effective cart recovery strategy that turns exiting visitors into warms leads (hint: it involves a popup, but not in the way that you think) 10 common reasons your visitors are abandoning their carts (and what to do about it) How to write a high-converting cart recovery email (even if you're not a writer) 7+ examples from successful e-commerce businesses to inspire your own campaigns If you want to reduce your abandoned cart rate without spending tons of hours and resources, this webinar is for you. Claim your spot now and reduce your cart abandonment (read: more money in the bank).

1. How to Reduce Your
Cart Abandonment Rate
in 3 Simple Steps
RIKKE THOMSEN, SLEEKNOTE

2. @Kissmetrics
#Kisswebinar
@thuelmadsen

3. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Rikke is Head of Email Marketing at Sleeknote.
Her expertise lies within copywriting, content marketing,
and email marketing. When she’s not busy wearing down
the keys on her keyboard, she loves binging on Netflix
series, and skiing in the Alps.
RIKKE THOMSEN
Head of Email Marketing, Sleeknote
@rikkethomsen91

4. @Sleeknotecom
#Kisswebinar
@rikkethomsen91

5. 1 Section One - How to Optimize Your Checkout
Turn abandoning visitors into valuable email leads
2 Section Two - How to Use Abandoned Cart Forms
3 Section Three - How to Turn Your Abandoned Carts into Profit
TABLE OF CONTENTS
#Kisswebinar
7 simple strategies for abandoned cart emails (w/examples)
3 small tweaks you can implement today

6. ABANDONED CARTS
#Kisswebinar
Source: SaleCycle
• The average cart abandonment rate is 75.6%
• Optimize your checkout for more conversions
• Catch visitors with exit-intent
• Combine exit-intent forms with cart recovery
emails to reclaim lost customers

7. How to Optimize Your
Checkout
3 QUICK WIN TACTICS

8. 1. ADD MORE PAYMENT OPTIONS TO YOUR CHECKOUT
#KisswebinarSource: ASOS

9. 2. CREATE A GUEST CHECKOUT OPTION
#KisswebinarSource: Nike

10. 3. ADD A CHECKBOX FOR EMAIL SIGNUPS
#KisswebinarSource: Nike

11. How to Use Abandoned
Cart Forms
TURN ABANDONING VISITORS INTO EMAIL LEADS

12. TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Burrow

13. TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template

14. TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template

15. TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template

16. How to Turn Your
Abandoned Carts into
Profit
7 SIMPLE EMAIL STRATEGIES

17. ABANDONED CART EMAILS
#Kisswebinar
The average revenue per abandoned cart email
is $5.64, compared to only $0.02 for
promotional emails, and $0.18 per welcome
email you send.
Source: BigCommerce

18. TACTIC #1: BE SPECIFIC
#KisswebinarSource: Poo Pourri

19. TACTIC #2: BE TRUE TO YOUR BRAND
#KisswebinarSource: Ghurka

20. TACTIC #3: BE PERSONAL
#KisswebinarSource: Beardbrand

21. TACTIC #4: OFFER AN INCENTIVE
#KisswebinarSource: Bonobos

22. TACTIC #5: TEMPT WITH RELATED ITEMS
#KisswebinarSource: Birchbox

23. TACTIC #6: INCLUDE CUSTOMER REVIEWS AND TESTIMONIALS
#KisswebinarSource: Casper

24. TACTIC #7: DOWNSELL
#KisswebinarSource: Harry’s

25. TIME-LIMITED SLEEKNOTE OFFER:
#Kisswebinar
Sign up within 24 hours and get:
• Extended 14 days free trial (you’ll see results immediately)
• A custom SleekBox designed by our conversion rate experts (they truly are
the best)
Go to sleeknote.com/kissmetrics-offer or send me an email at rk@sleeknote.com

26. THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?
RIKKE BERG THOMSEN
Head of Email Marketing, Sleeknote
@rikkethomsen91
rk@sleeknote.com