4. 1 Using KISSmetrics to raise our own
homepage conversion rate from 3% to 8%
We’ll cover…
2 The fastest A/B Testing workflow out there
3 Spo ing the biggest barriers to growth
#KISSwebinar
4
Tapping into groups of willing and ready
customers
5. So how did we raise our
homepage conversion rate
from 2.85% to 8.71%?
21. Reasons why I use KISSmetrics for our A/B testing
#KISSwebinar
1 Test against actions that ma er
2 All data tied to people, super accurate
3 Less time spent tracking, more time building
More tests = higher conversions
22. Prep work
#KISSwebinar
1 Install KISSmetrics JavaScript code
2 Identify people when they enter an email
3
Track the steps of your funnel with
KISSmetrics events
A developer can do all of this in an
a ernoon.
23. The KISSmetrics A/B Testing Workflow
1 Build your test in Optimizely
2 Tell Optimizely to use KISSmetrics
3 Let your test run for 1-2 weeks
4 Use the KISSmetrics A/B Test Report
5 Launch the variant if you hit 99% certainty
6 More tests = higher conversions
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26. 3. Let your test run for 1-2 weeks, get to 2000 people
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27. 4. Use the KISSmetrics A/B Test Report
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This takes 30 seconds and I
completely trust the data
28. 5. Launch the variant if you hit 99% certainty
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29. Why not just use the Optimizely reports?
#KISSwebinar
1 Based on visitors, not people
2 We run A/B tests with multiple tools
3 Can slice and dice into all other data
31. Want to run your A/B tests internally?
Also works great if you want to run
A/B tests yourself or with other
tools. Just set a KISSmetrics
property.
#KISSwebinar
32. The A/B Test Report works great for multivariate tests
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47. Other ways to segment your KISSmetrics reports:
1 Referrer
2 Search engines and search terms
3 Campaigns (UTM parameters)
4 Any KISSmetrics property you set up
5 Channel + Origin
48. To accelerate growth, find
great channels and
acquisition barriers. Then
run lots of tests.