When it comes to eCommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your eCommerce email targeting plan.
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
You’ll learn:
Where you get email lists and where to use them
Ways to creatively layer your audiences into your digital marketing strategy
How to identify where social comes into play for your email targeting
Real life examples of success, failure, and the unknown
3. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Carrie spends her days developing and promoting digital
marketing strategies for Hanapin’s clients, ranging from
airlines to retail to B2B. Loving the sound of her own voice,
you can find Carrie speaking at industry conferences and
heading up Hanapin Marketing’s own training program.
CARRIE ALBRIGHT
Associate Director, Hanapin Marketing
@albright_c
20. AdLucent Consumer Survey
2016
[The greatest benefit to personalized
ads is] helping reduce irrelevant ads
(46%), a way to discover new products
(25%) and making online shopping
easier (19%).
“
29. TEXT – Contrasting color, left aligned text, sentence case
CREATIVE BEST PRACTICES
#Kisswebinar
COLOR/CONTRAST – Dark color to contrast page feed
IMAGERY – Recognizable images, product features
CALL TO ACTION – Soft, directive
30. Curalate Consumer Survey
Nov 2017
65% of consumers have found that
the destination they were driven to
from a social post wasn’t right for
them.
“
31. OFFER – Tip the consideration scale by offering discount or incentive
REMARKETING BEST PRACTICES
#Kisswebinar
LANDING PAGE– Use what you know. Abandoned product? Connect to related product page.
IMAGERY – Recognizable images, product features
CALL TO ACTION – Focused, “Shop Now”
URGENCY – Provide urgent context for sale, holiday, or availability
32. OFFER– Exclusive returning customer offer
PAST PURCHASER REMARKETING BEST PRACTICES
#Kisswebinar
TIMING – Consider your products in setting retargeting launch.
IMAGERY – Upsell and complement
GENERAL MESSAGING – Don’t get too personal
36. #Kisswebinar
EXAMPLE B: E-COMM 12 MONTH REVIEW
April 2017 – March 2018
Targeting Reach CoS Conv Rate CTR
Email List A 35615 37% 7.19% 1.92%
General A 391646 41% 5.31% 2.67%
Email A -based
Lookalikes
120810 46% 6.03% 2.51%