People, Technologies and Places are in every moments more closely linked ([1]). Today the vast majority of people is living in a cities ([2]) and the world is characterized by presence of millions mobile connected devicesI. There are many challenges to be resolved related to increasing urbanization and theses can not ignore the new technologies. In particular all human’s life aspects are progressively digitized into Social Media Data: created and used in Urban context that we can extract to understand how people use and perceive the city through their Social Media content ([3]). This research proposal provide a general overview of the social and economic dimensions of the urban economy through the Urban Informatics, Social Media Analysis and Machine Learning techniques. June 2018 DOI: http://www.doi.org/10.13140/RG.2.2.34229.32489 LicenseCC BY-SA 4.0

1. Social Media Analysis
about City
Domenico Monaco – d.monaco2@campus.unimib.it

2. All human’s life aspects are
progressively digitized into
Social Media Data
People, Technologies and Places
• Most of people is living in a city
• Mobile connected devices
• Urban Challenges ➟ New technologies
Data Created and Used in Urban Context
Extract to Understand through Social Media

3. Social Media &
Geolocation
• People lives through Social Media
• Georeferenced Voluntarily and
Involuntarily
• Glimpse of the city through their eye
City-related informations
• Not only geolocalized
• Express spatial facts in differents
ways

4. Project in a short
Goals
Information Extraction
Information Integration
Information Linking
Activities
Data Clustering
Image Recognition
Natural Language Processing

6. Music
Guitar
Clothes Shop
Drink
Bar
Menu

7. Tales of Places
• People often contextualizing
experience
• What, Why, How , From and To…
• The challenge: extract unstructured
data about places in order to create
«Tales of Places»

8. Applications
• Urban Assessments:
Vitality and Walkability
• Urban Planning: PGT,
Milano 2030
• Big Events: Winter
Olympics 2026

9. Social Media Analysis
about City
Domenico Monaco – d.monaco2@campus.unimib.it
GRAZIE