Introduction into crowdfunding at First friday fundraisers event in Amsterdam

1. Let’s talk crowdfunding!

2. Ronald Kleverlaan
Crowdfunding promoter
Founder Crowdfunding Roundtable NL &
co-founder European Crowdfunding Network
@kleverlaan
Full-service crowdfunding technology partner
www.webclusive.com

3. WEBclusive - Crowdfunding specialist
Full-service crowdfunding technology partner
750 crowdfunding campaigns
(75% of all campaigns in the Netherlands)
full-service crowdfunding partner
(Strategic & legal support and software)
Specialised crowdfunding software
(Accenture Innovation Award 2012)

4. Less structural donors
people are not interested in
organisations but in projects
Public trend for transparancy
Less subsidies available
“Bel me niet” - register
Ageing donors
Current problems NGOs

5. Crowdfunding
Crowdfunding

6. Crowdfunding
=
Community Funding

8. First generation - Campaigns

9. Second generation - Niche platforms

10. Second generation - Niche platforms

11. Third generation - Own platforms

12. Third generation - Own platforms

13. Size of the market

14. Dutch crowdfunding platforms

15. $2,7 billion (81% growth) in 2012
Source: Massolution crowdfunding industry report 2012

16. Social causes largest
Source: Massolution crowdfunding industry report 2012

17. Different types
Bron: Massolution crowdfunding industry report 2012

18. Crowdfunding
Return on Involvement

19. ROI: Return on Involvement

30. Successful cases

32. Clear goal

33. Sense of urgency

34. Know your audience and make them happy

35. Involve your fans

36. Communication plan

37. It’s a lot of work!

38. Clear goal
Authenticity
Create urgency
Involve your fans
Dedicated team
Good rewards
Workd hard
Successful crowdfunding

39. Gift pyramid
Major donors
Regular donations
Crowdfunding

40. Ronald Kleverlaan
ronald@webclusive.com
@kleverlaan
Let’s talk crowdfunding!
06 - 28254452
http://slideshare.net/kleverlaan