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@kleverlaan | Crowdfunding strategy | Alternative Finance expert, author, strategic advisor
The Future of SME Finance - Business as usual?
Alternative Finance in Europe
3 billion in 2014 (146% yearly growth) -> 7 billion in 2015
@kleverlaan | Crowdfunding strategy
Alternative Finance in Europe
UK leading - 2nd NL, FR, DE, SE
@kleverlaan | Crowdfunding strategy
!
Peer-to-peer consumer lending
Personal loans from a group of anonymous investors
!
Peer-to-peer business lending
Business loans from a group of anonymous investors
!
Crowdfunding
Community funding (+ marketing & market research)
Alternative Finance
@kleverlaan | Crowdfunding strategy
Peer-to-peer
consumer lending
@kleverlaan | Crowdfunding strategy
LendingClub (2006)
First SEC regulated peer-to-peer lending company
@kleverlaan | Crowdfunding strategy
LendingClub (2006)
$8 billion in loans issued
@kleverlaan | Crowdfunding strategy
Fund Google to finance partners
Max $600K loan though LendingClub for all 10.000 partners
@kleverlaan | Crowdfunding strategy
Fund Alibaba to finance customers
$5-300K loan for sales on Alibaba.com
@kleverlaan | Crowdfunding strategy
BancAlliance + CitiGroup ($150M)
Co-branding to provide personal loans
@kleverlaan | Crowdfunding strategy
Peer-to-peer
business lending
@kleverlaan | Crowdfunding strategy
@kleverlaan | Crowdfunding strategy
Funding Circle (UK)
Peer-to-business lending company (£603 million)
Crowdfunding
Finance and more from donors, investors and clients
@kleverlaan | Crowdfunding strategy
!
Crowdfunding
more than money
sales
marketing
market research
community building
access to additional finance
@kleverlaan | Crowdfunding strategy
Market research
18.000 subscribers - 1 million euro (pre-sales)
@kleverlaan | Crowdfunding strategy
Pebble
$10 million pre-sales (2012)
@kleverlaan | Crowdfunding strategy
Pebble
>$20 million second version (2015)
@kleverlaan | Crowdfunding strategy
Community building
560K by 481 investors
@kleverlaan | Crowdfunding strategy
Community building
1000 local citizens invest 2-3 million in wind farm
@kleverlaan | Crowdfunding strategy
!
„In 10 years Crowdfunding is gone”
!
!
„Banks will not finance SMEs in the future”
!
!
„The Alternative Finance consultant will be the guide for
entrepreneurs in the fragmented Finance market”
Input for discussion
@kleverlaan | Crowdfunding strategy
Ronald Kleverlaan
!
Crowdfunding strategy
!
Founder CrowdfundingHub
Co-founder & Board Member European Crowdfunding Network
!
Expert Advisor “Crowd Investing” European Commission
@kleverlaan
ronald@kleverlaan.com
slideshare.net/kleverlaan

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